Abstract
Overview
Introduction
This report provides a comparative analysis of the leading CRM vendors in the pharmaceutical market in order to help companies select a CRM solution based on its technology strength, reputation amongst end users and ability to influence the market.
Scope
- Identifies which technology vendors pharmaceutical companies should ' shortlist' when considering the purchase of a CRM solution.
- Provides a comparative technology assessment of the CRM solutions offered by leading vendors in the pharmaceutical market, globally
- Identifies which CRM solution providers have the most impact on the pharmaceutical market
- Explores how end users perceive CRM vendors across eight categories such as product quality and service capabilities
Report Highlights
By combining robust CRM technology with extensive market impact in the pharmaceutical sector, Oracle is positioned as the leader for CRM solutions in the life sciences;
With its recent acquisition of Dendrite, Cegedim has increased its market impact and has positioned itself as an important leader in the pharmaceutical CRM market;
By offering new technology platforms StayinFront and Salesforce.com have become important players in the pharmaceutical CRM landscape; and While still a newcomer, Verticals onDemand, boasts domain expertise and a competitive end-user interface.
Reasons to Purchase
- Understand the topography of the competitive landscape for CRM in the pharmaceutical industry
- Identify the strengths and weaknesses of leading CRM vendors and their solutions
- Obtain insight into how IT managers in Pharma perceive key vendors in the market for CRM
Table of Contents
- DATAMONITOR VIEW
- CATALYST
- SUMMARY
- METHODOLOGY
- MARKET DEVELOPMENTS
- The competitive landscape for CRM in the life sciences is entering a new phase
- The CRM in Pharmaceuticals Decision Matrix
- Oracle is the top leader by striking the right balance between industry specificity and functionality
- Cegedim Dendrite is a leading vendor with strong industry expertise and an expanded installed base
- With a new delivery model and strong end-user sentiment Salesforce.com is building momentum
- StayinFront offers robust multi-channel capabilities on an updated technology platform
- Verticals onDemand' s VBioPharma CRM product will change the competitive landscape
- MARKET LEADERS
- Market leaders: Technology Assessment
- Market leaders: User sentiment
- Market leaders: Market Impact
- VENDOR ANALYSIS
- Oracle - Siebel: CRM in Pharma Radars
- Recommendation: Shortlist
- Cegedim Dendrite - Teams: CRM in Pharma Radars
- Recommendation: Shortlist
- Cegedim Dendrite - Mobile Intelligence: CRM in Pharma Radars
- Recommendation: Shortlist
- Salesforce.com: CRM in Pharma Radars
- Recommendation: Consider
- StayinFront: CRM in Pharma Radars
- Recommendation: Consider
- Verticals onDemand: CRM in Pharma Radars
- Recommendation: Explore
- Oracle - Siebel: CRM in Pharma Radars
- APPENDIX
- Definitions
- Datamonitor Ratings
- Extended methodology
- Technology
- User sentiment
- Market Impact
- Further reading
- Ask the analyst
- List of Tables
- Table 1: The CRM in Pharma Decision Matrix*
- List of Figures
- Figure 1: The CRM in Pharma Decision Matrix*
- Figure 2: Market leaders analysis: Technology
- Figure 3: Market leaders analysis: User sentiment
- Figure 4: Market leaders analysis: Market impact
- Figure 7: The Oracle CRM in Pharma Radar: Siebel
- Figure 5: The Cegedim CRM in Pharma Radar: Teams
- Figure 6: The Dendrite CRM in Pharma Radar: Mobile Intelligence
- Figure 8: The Salesforce.com CRM in Pharma Radar
- Figure 9: The StayinFront CRM in Pharma Radar
- Figure 10: The Verticals onDemand CRM in Pharma Radar
