Abstract
Overview
Introduction
The largest banking group in Spain, Grupo Santander is the product of numerous mergers between Spanish banking organizations over a number of years. Santander also has a strong presence in Latin America, Continental Europe and the UK. With more than 50 million cards in issue across these regions, Santander is a truly global player.
Reasons to Purchase
- Understand the key elements of Grupo Santander' s strategy and approach in the card issuing space, and see how this can be applied to your business.
- Learn how this strategy positions Grupo Santander for the future and where its biggest opportunities may lie.
- See how Grupo Santander compares to its competitors in Datamonitor' s unique Competitor Benchmark exercise
Table of Contents
- Overview
- Catalyst
- Summary
- Table of Contents
- Table of figures
- Table of tables
- Grupo santander
- Key findings
- Company Overview
- Background
- Ownership and Management
- Grupo Santander' s Board of Directors
- Employees
- Management Values
- Company Structure
- Principal level
- Secondary level
- Geographic Coverage
- Europe
- Latin America
- Mergers and acquisitions have fuelled geographic expansion
- Strategic Focus
- Santander aims to become one of the top five banks in the world
- Organic growth strategy is focused on increasing market presence and efficiency
- Santander will only acquire other players in the market if strict criteria are met
- Card statistics
- Number of cards in issue
- Balances outstanding
- Key financials
- Profit and loss account
- Balance sheet
- Card product offering
- Spain
- UK
- Brazil
- Chile
- Mexico
- Distribution
- Santander aims to become one of the top five banks in the world
- Company Outlook
- Santander is in a strong position in its core European and Latin
American markets
- Santander aims to become one of the top five global banks in terms of profitability and efficiency
- In Europe, Santander' s challenge will be to continue its strong growth
- In the UK, Abbey is diversifying from its position as a mortgage provider
- Latin America presents an opportunity for further growth
- Santander lacks major presence in the US
- Santander is in a strong position in its core European and Latin
American markets
- Datamonitor Competitor Benchmark
- APPENDIX
- Definitions of terms used in this report
- Affinity card
- Charge card
- Co-branded card
- Commercial card
- Credit card
- Premium card
- Private label card
- Data relating to the graphics in this profile
- Methodology
- Further reading
- Ask the analyst
- Datamonitor consulting
- Disclaimer
- List of Tables
- Table 1: Grupo Santander' s board of directors, 2006
- Table 2: Number of Santander employees, 2005−06
- Table 3: Number of Santander branches, 2005−06
- Table 4: Acquisitions made by Santander, 1999−2005
- Table 5: Santander' s rankings in its various markets, 2006
- Table 6: Smiles awarded on the Varig credit card, 2007
- Table 7: Scorecard logic, part one
- Table 8: Scorecard logic, part two
- Table 9: Grupo Santander Revenue, operating costs and net profit, 2001−06 (€m)
- Table 10: Grupo Santander balance sheet, 2001−06 (€m)
- Table 11: Grupo Santander net income from cards as a proportion of total net income, 2004−06
- Table 12: Current relevant Datamonitor publications, 2007
- Table 13: Future relevant Datamonitor publications, 2007
- List of Figures
- Figure 1: Grupo Santander has a presence in 43 countries
- Figure 2: Santander' s strategy resulted in an increase in the number of new accounts and a reduced churn rate, 2005−06
- Figure 3: Santander has concentrated on increasing branch numbers while slimming down its workforce
- Figure 4: Santander aims to have achieved technological convergence by 2010
- Figure 5: Grupo Santander' s profits have grown rapidly from 2001−06
- Figure 6: Retail banking accounted for 77% of Grupo Santander' s revenue in 2006
- Figure 7: Net income from cards has grown, but its relative importance in the group has fallen, 2004−06
- Figure 8: Grupo Santander' s balance sheet has grown rapidly from 2001−06
- Figure 9: The Cahoot Webcard allows cardholders to make transactions securely online by generating a single use card number
- Figure 10: The Santander Ronaldo MasterCard benefits Brazilian charities
- Figure 11: Grupo Santander, Datamonitor' s Competitor Benchmark
- Definitions of terms used in this report

