Abstract
Overview
Introduction
Part of NCI
Table of Contents
- VIEW
- CATALYST
- SUMMARY
- INTRODUCTION
- ANALYSIS
- TREND: Environmental changes will shape consumers' homecare and personal
care needs
- Consumers' personal care and household product use will be affected by changeable weather patterns
- Consumers will need odor-busting products as water becomes a scarcer resource
- TREND: Broad changes in household living patterns will influence
cleaning and grooming product usage
- Dutch and UK consumers are particularly squeezed for personal space
- Urbanization in all countries is causing more consumers to live ' on top of each other'
- Housing layout, functionality and material trends will have
implications for household odors
- Americans increasingly view the kitchen as an entertaining hub
- The Spanish, French, Germans and Italians favor tiled floors for practical and hygiene reasons
- The bathroom is becoming a sanctuary for escapism and pampering
- Rising number of pets will necessitate new scented household products
- INSIGHT: Busy, frenetic lifestyles boost the need for both invigoration,
relaxation and odor control
- Consumers are increasingly pampering in response to stress
- Time scarcity is increasingly associated with frenetic lifestyles
- INSIGHT: Smelling good is an important self dynamism tool
- Fragrance use is associated with a strong confidence boost for the user
- People feel stressed and need sensory stimulation and calming antidotes in equal measure
- Consumers have strong dispositions towards odor and sweat minimization
- ' Fragrance-free' is valuable for many consumers and situations
- INSIGHT: Customized fragrances remain a niche proposition
- Make-up is the best example of consumers' uptake of attempted mass personalization
- Custom-made fragrances remain a niche segment...for now
- INSIGHT: The importance placed on fragrances differs between men and
women and by product category
- Smell plays a key part in mating and dating
- Men and women value fragrance differently in diverse products
- INSIGHT: Emerging fragrance trends battle inertia in new product launches
- Air scenting and surface cleaning are dominated by Lemon and relaxing
Lavender fragrances
- Fragrance varies by category and region
- Traditional and ' outdoors' scents remain popular for launches of
laundry and fragrance products
- Traditional mainstays still feature strongly in fragrance products
- Growth patterns in Laundry care and fine fragrance scents vary by region
- Haircare and Personal Hygiene innovations show many similar fragrance
traits
- Rose is proving a popular scent in newly developed personal hygiene products
- Growth in aloe based innovation is apparent in Haircare while the growth of Rose based innovation is even more notable in Personal Hygiene
- Rose is by far the most important fragrance trend in Make-up and Skincare
- Air scenting and surface cleaning are dominated by Lemon and relaxing
Lavender fragrances
- TREND: Environmental changes will shape consumers' homecare and personal
care needs
- ACTIONS
- ACTION: Innovate by thinking laterally to shake consumers out of their inertia
- ACTION: Target women with multi-fragrance products
- ACTION: Offer customization to individual consumers in high value personal care categories
- ACTION: Use natural scents to maximize the sensory impact for consumers
- ACTION: Seek out new product offering opportunities
- ACTION: Cater for existing and future smoking bans
- APPENDIX
- Definitions
- Methodology
- Further reading
- Ask the analyst
- Datamonitor consulting
- Disclaimer
- APPENDIX
- Definitions
- Methodology
- Further reading
- Ask the analyst
- Datamonitor consulting
- Disclaimer
- List of Tables
- Table 1: Total Air Pollution (Thousands of Metric tonnes) in selected countries, US & Europe, 2001-2011
- Table 2: Average annual temperature in capital cities, by selected countries, US & Europe, 2001-2011
- Table 3: Total number of houses with recyclable water systems (thousands), selected countries, US & Europe, 2001-2011
- Table 4: Population density (Persons/Sq Km) by country, US & Europe, 2001-2011
- Table 5: Urban population as % of overall population, by country, US & Europe, 2001-2011
- Table 6: Most popular kitchens & bathroom flooring types, selected countries, US & Europe, 2006
- Table 7: Most important attributes sought in kitchens & bathrooms flooring type, selected countries, US & Europe, 2006
- Table 8: Number of cats and dogs held as pets (m) in selected countries, US & Europe, 2001-2011
- Table 9: Working hours per year and per week* of all employed persons, by country, US & Europe, 2006-2011
- Table 10: Combined European and US personal care spending by occasion type (US$m), 2000-2010
- Table 11: Consumer survey: proportion of consumers who reported that they were "concerned about and are actively tackling various personal care problems" (% respondents), US & Europe, 2006
- List of Figures
- Figure 1: Population density (Persons/Sq Km), US & Europe, 2001-2011
- Figure 2: Urban population as a % of overall population, US & Europe, 1990-2010
- Figure 3: Therapeutic personal care consumption is a growing phenomenon
- Figure 4: Personalization is set to permeate more consumer goods categories
- Figure 5: Importance of fragrance to consumers by product category, gender and region, 2007
- Figure 6: New product launches by flavor/fragrance, Air fresheners & Cleaning products by region, June 2006- June 2007
- Figure 7: Percentage growth of flavor/fragrance usage in new product launches, Air fresheners & Cleaning products, by region, June 2005-06 - June 2006-07
- Figure 8: New product launches by flavor/fragrance, Laundry products and Fragrances, by region, 2006-2007 June 2005-06 - June 2006-07
- Figure 9: Percentage growth of flavor/fragrance usage in new product launches, Laundry products and Fragrances, by region, June 2005-06 - June 2006-07
- Figure 10: New product launches by flavor/fragrance, Haircare and Personal Hygiene products, by region, June 2005-06 - June 2006-07
- Figure 11: Percentage growth of flavor/fragrance usage in new product launches, Haircare and Personal Hygiene products, by region, June 2005-06 - June 2006-07
- Figure 12: New product launches by flavor/fragrance, Make-up & Skincare products, by region, June 2005-06 - June 2006-07
- Figure 13: Percentage growth of flavor/fragrance usage in new product launches, Make-up & Skincare products, by region, June 2005-06 - June 2006-07
- Figure 14: Fragrances in household products could be more innovative
- Figure 15: Ambi Pur' s triple scent air freshener should reduce odor fatigue while dual-scented air freshener have practical applications for car users
- Figure 16: Customized fragrances have the potential for mass market appeal in the future
- Figure 17: Natural ingredients are well aligned to relaxation and re-invigoration: 2 key need states for sensory orientated products to address
- Figure 18: Changing refuse disposal patterns will mean new sensory requirements
- Figure 19: Smoking in the home will require specialist air fresheners and other products
