Abstract
Introduction
Payment Cards in New Zealand is an invaluable guide to one of the world's most established payment card markets. Created using a combination of secondary and primary research, this report provides statistics on market size, market shares and card acceptance. It provides an overview of regulation, competitor activities and product innovation. It concludes with market forecasts and a SWOT analysis.
Scope
- The focus of the report is consumer payment cards, as opposed to commercial products.
- Data and analysis provided on debit cards, credit cards and deferred debit and charge cards.
- The report parameters extend to issuance only. Merchant acquiring and card processing are not covered.
Report Highlights
New Zealand has an excellent POS network. The total number of terminals reached 125,008 in 2006. Its ATM coverage, however, is not as strong with penetration levels at 1,756 people per terminal, which is someway off the 823 people per terminal seen in Australia.
Regulatory scrutiny of New Zealand's payment card market is increasing. The Commerce has begun an investigation into interchange fees on MasterCard and Visa products and it is thought that it may also turn its attentions to late payment charges.
Debit cards account for around two thirds of all cards in issue and total payment card spend. Even more strikingly, debit cards account for a staggering 84 per cent of the total number of transactions and frequency of use per card stands at an exceptional 191 transactions per card.
Reasons to Purchase
- Learn how the consumer payment card market in New Zealand has developed over the last five years.
- Understand recent developments in the market in terms of consolidation, new entrants and product innovations.
- Find out Datamonitor's opinion on the future outlook for the market, looking specifically at debit, credit, deferred debit and charge.
Table of Contents
- Overview
- Catalyst
- Summary
- Executive Summary
- Market context
- Competitor and product overview
- Forecasting the payment card market in New Zealand
- Table of Contents
- Table of figures
- Table of tables
- Introduction
- What is this report about?
- Scope of the report
- Structure of the report
- Market context
- Introduction
- Country overview
- Demographics
- Economy
- GDP
- Inflation
- Distribution of income (Gini Co-efficient)
- Market size
- Cards in issue
- Number of transactions
- Frequency of use
- Value of transactions
- Average transaction values
- Balances outstanding
- Card acceptance
- ATM statistics
- POS statistics
- Market structure
- Banks
- Building societies
- Credit Unions and Friendly Societies
- Regulatory environment
- Industry regulators
- Reserve Bank of New Zealand
- Industry associations
- New Zealand Bankers' Association (NZBA)
- Financial Services Federation
- New Zealand Association of Credit Unions (NZACU)
- Credit bureaux
- Industry regulators
- Key issues
- Late payment fees
- Foreign exchange fees
- Interchange fees
- Competitor and product overview
- Introduction
- Card scheme market shares
- Debit cards
- Charge cards
- Cards in issue
- Value of transactions
- Credit cards
- Cards in issue
- Value of transactions
- Card issuer market shares
- Debit cards
- Cards in issue
- Credit cards
- Cards in issue
- Balances outstanding
- Debit cards
- Competitor developments
- Foreign ownership
- Consolidation and market exit
- New entrants
- Product analysis
- Credit card design
- Loyalty programs
- Product innovation
- Prepaid cards
- NZ Post introduces prepaid card
- Prepaid cards
- forecasting the payment card market in New Zealand
- Introduction
- Forecasting the debit card market
- Forecasting the credit card market
- Forecasting the charge card market
- SWOT analysis
- Strengths
- Weaknesses
- Opportunities
- Threats
- APPENDIX
- Supplementary data
- Market Context
- Definitions
- ATM-only card
- Co-branded card
- Credit card
- Debit card
- ePurse
- EFTPOS
- POS terminal
- Prepaid card
- A card that cardholders can load up and then only spend the amount that is loaded on the card. Some prepaid cards can be reloaded, while others can be used once only. There are different types of prepaid card, ranging from ePurses to gift cards to travel cards.
- Methodology
- Further reading
- Ask the analyst
- Datamonitor consulting
- Disclaimer
- List of Tables
- Table 1: GDP per capita in selected Asia Pacific markets, 2005
- Table 2: Inflation rates in selected Asian and Asia-Pacific markets, 2002-06
- Table 3: GINI Co-efficient in selected countries, 2006
- Table 4: Average balance per credit card by issuer, 2006
- Table 5: Ownership of New Zealand' s leading banks, 2006
- Table 6: Selected credit cards from New Zealand issuers, 2007
- Table 7: Selected credit cards with loyalty programmes from New Zealand issuers, 2007
- Table 8: Forecasts for the debit card market, 2007f-2011f
- Table 9: Forecasts for the credit card market, 2007f-2011f
- Table 10: Forecasts for the charge card market, 2007f-2011f
- Table 11: Population data for selected Asia Pacific countries, 2006
- Table 12: Current GDP, 2005
- Table 13: GDP growth rates in New Zealand. 2002-06
- Table 14: The number of ATMs and population per ATM in New Zealand, 2002-06
- Table 15: Number of EFTPOS terminals and population per EFTPOS terminal, 2002-06
- Table 16: Current relevant Datamonitor publications, 2007
- Table 17: Future relevant Datamonitor publications, 2007
- List of Figures
- Figure 1: Overview of New Zealand, 2005/6
- Figure 2: Population size in selected Asia Pacific countries, 2006
- Figure 3: GDP for selected countries across Asia Pacific, 2005
- Figure 4: New Zealand' s GDP is predominantly drawn from the services sector, 2006
- Figure 5: The rate of New Zealand' s GDP growth is slowing, 2002-06
- Figure 6: Debit cards dominate the payment card market in terms of cards in issue, 2002-06
- Figure 7: The majority of payment card transactions are made on debit cards, 2002-06
- Figure 8: The frequency of use of debit cards is exceptionally high, 2002-06
- Figure 9: The proportion of payment card spend on credit cards is growing, 2002-06
- Figure 10: The highest average transaction values are recorded on charge cards, 2002-06
- Figure 11: Balances on consumer credit cards are growing slowly, 2002-06
- Figure 12: Balances on consumer credit cards are growing slowly, 2002-06
- Figure 13: Growth of New Zealand' s ATM network jumped between 2004 and 2005, but was slow in 2006, 2002-06
- Figure 14: New Zealand has an excellent EFTPOS terminal network, 2002-06
- Figure 15: Diners Club accounts for a shrinking proportion of the charge card market in terms of cards in issue, 2002-06
- Figure 16: American Express dominates the consumer charge card market in terms of value of transactions, 2002-06
- Figure 17: Visa is the leading scheme in the credit card market in terms of cards in issue, 2002-06
- Figure 18: Visa is also the dominant scheme in terms of credit card spend, 2002-06
- Figure 14: ANZ National dominates the debit card market, 2007
- Figure 20: ANZ National occupies the number one spot in the credit card market in terms of cards in issue, 2006
- Figure 21: ANZ National narrowly holds the top spot of the credit card market in terms of balances outstanding, 2006
- Figure 15: Future debit card growth is forecast to be driven by the number of transactions, 2006-11f
- Figure 23: The credit card market is set to grow strongly over the next five years, 2006-2011f
- Figure 24: The charge card market is forecast to continue to struggle over the coming years, 2006-2011f
- Figure 25: SWOT analysis of the New Zealand payment card market, 2007
- Supplementary data
