Abstract
Overview
Introduction
Present in 55 countries around the world, GE Money is one of the most global competitors in financial services. This profile focuses primarily on GE Money' s card operations, providing an overview of its current market positioning and outlook for the future.
Reasons to Purchase
- Gain a detailed understanding of GE Money' s strategy and approach in the card issuing space.
- Find out Datamonitor' s view on GE Money' s outlook for the future.
- Learn how Datamonitor rates GE Money in its unique competitor benchmark exercise.
Table of Contents
- Overview
- Catalyst
- Summary
- Table of Contents
- Table of figures
- Table of tables
- GE MONEY
- Key findings
- Company overview
- Background
- Ownership & management
- GE Board of Directors
- GE Money management
- Employees
- Management values
- Company structure
- In 2005 GE' s businesses were reorganized
- Until 2002 GE Consumer Finance formed part of GE Capital
- Geographic coverage
- Acquisitions have played a key role in GE' s geographical expansion
- Card statistics
- Key financials
- Profit & loss account
- Balance sheet
- Product overview
- General product overview
- Card product offering
- Distribution and branding
- B2B partnerships form a significant part of GE' s distribution strategy
- GE is now entering the credit card market as a standalone player
- GE Money continues to invest in innovative products and services
- Company outlook
- GE' s ultimate aim is expanding retail banking and the GE Money brand
- GE Money is seeking to develop the non-cards side of the business
- GE Money is keen to make mortgages a core part of its product portfolio
- Strong growth is being achieved through four key principles
- GE is also seeking to expand in emerging markets
- There is potential to grow in Central and Eastern Europe where credit card penetration is low
- GE has a growing portfolio across Asia-Pacific
- Latin America is also an important region for GE Money
- GE' s ultimate aim is expanding retail banking and the GE Money brand
- Datamonitor competitor benchmark
- APPENDIX
- Definitions
- Co-branded card
- Commercial card
- Corporate card
- Credit card
- Prepaid card
- Private label card
- Purchasing cards
- Data
- Methodology
- Further reading
- Ask the analyst
- Datamonitor consulting
- Disclaimer
- List of Tables
- Table 1: GE Board of Directors, 2006
- Table 2: GE Money Management, 2006
- Table 3: GE employees, 2002-2006
- Table 4: GE' s organizational units - Growth Engines and Cash Generators, 2004
- Table 5: GE' s new organizational structure, 2007
- Table 7: GE Money key acquisitions, 1993-2007
- Table 8: GE Money' s revenue and profit, 2002-2006
- Table 8: GE Money product offerings directly to consumers and businesses, 2007
- Table 9: Examples of co-branded cards, 2007
- Table 10: GE Money' s key retailer partnerships
- Table 11: GE Money' s key retailer partnerships in the US, 1981-2007
- Table 13: GE Money brand credit card details in selected markets, 2007
- Table 13: Scorecard logic, part one
- Table 14: Scorecard logic, part two
- Table 15: GE' s revenues, costs and profits, 2002-2006
- Table 16: GE' s profit segmented by sector, 2002-2006
- Table 17: GE' s assets, 2002-2006
- Table 18: Current relevant Datamonitor publications, 2007
- Table 19: Future relevant Datamonitor publications, 2007
- List of Figures
- Figure 1: GE Money has a significant presence globally, 2007
- Figure 2: GE has shown a strong financial performance, 2002 - 2006
- Figure 3: GE Money is the third largest contributor to GE' s profit, 2006
- Figure 4: GE has a large balance sheet, with GE Money accounting for 20 per cent of total assets, 2002-2006
- Figure 5: Priority for inactive cards in GE' s conversion effort from private-label to dual functionality, 2003
- Figure 6: Dual cards are more profitable than traditional private label cards, 2005
- Figure 7: In the Americas, GE is seeking to grow its product portfolio, 2006
- Figure 8: GE Money is seeking up to 15 per cent growth in assets and net income in 2007
- Figure 9: GE Money - Datamonitor Competitor Benchmark
- Definitions



