Abstract
Introduction
Payment Cards in Poland is an invaluable guide to one of Eastern Europe' s
quickest growing payment card markets. Created using a combination of
secondary and primary research, this report provides statistics on market
size, market shares and card acceptance. It provides an overview of
regulation, competitor activities and product innovation. It concludes with
market forecasts and a SWOT analysis.
Scope
- The focus of the report is on consumer payment cards, as opposed to
commercial products
- Data and analysis provided on debit cards, credit cards and deferred debit
and charge cards.
- The report parameters extend to issuance only. Merchant acquiring and card
processing are not covered.
- Historic market data is presented from 2001 to 2005, with forecast data
presented to 2010. Competitor market shares are presented to 2005.
Report Highlights
The Polish payment card market is small but growing quickly. Each year from
2001 to 2005, growth in card numbers has been, on average, 10.2 per cent,
reaching 18.5 million cards in 2005. 81 per cent of these cards were pay now
products.
Polish consumers primarily use their payment cards as cash acquisition tools,
rather than for paying for goods and services directly at a POS terminal. In
2005 83 per cent of transactions took place at ATMs.
The issuing market for payment cards is dominated by four or five large
issuers, but there are also many smaller issuers in the country. As a result
of this, there has been a great deal of consolidation in the market, and it is
reasonable to expect further merger and takeover activity in the future.
Reasons to Purchase
- Access detailed information about the Polish payment card market,
including cards in issue, transaction volumes and transaction frequencies.
- Understand the structure of the Polish payment card market, including
recent regulatory developments and their impact on the market.
- Learn Datamonitor' s forecasts to 2010, specifying card numbers,
transaction values and transaction volumes, broken down by card type.
Table of Contents
- EXECUTIVE SUMMARY
- INTRODUCTION
- What is this report about?
- Scope of the report
- Structure of the report
- MARKET CONTEXT
- Introduction
- Country overview
- Demographics
- Economy
- The service sector now dominates the Polish economy
- Restructuring of the Polish economy
- Entry into the EU has contributed to Poland' s increased GDP growth
rate
- Inflation
- Distribution of income (Gini coefficient)
- Market size
- Market penetration
- Cards in issue
- Number of transactions
- Frequency of use
- Value of card transactions
- Average transaction values
- Card acceptance
- POS statistics
- ATM statistics
- Market structure
- The central bank - the National Bank of Poland
- Commercial banks
- Cooperative (savings) banks
- The process of privatization in the Polish banking sector
- The first phase of privatization was characterized by limited
foreign participation
- Second phase signaled the change in privatization policy
- The role of foreign players in Poland' s banking sector has been the
subject of debate
- Foreign players were only involved in the privatization process
toward the end of the 1990s
- By the end of 2005, the Polish banking sector was dominated by
foreign investors
- Regulatory environment
- Regulatory bodies
- Commission for Banking Supervision
- Central Inspectorate of Banking Supervision
- Banking associations
- Polish Banking Association
- Credit bureaux
- Biuro Informacji Kredytowej (BIK)
- Recent regulatory developments
- Issuers have been fined for colluding on interchange fees
- European Consumer Credit Directive
- Key issues
- Fraud and EMV
- Poland lags behind in EMV migration
- SEPA
- COMPETITOR AND PRODUCT OVERVIEW
- Card scheme market shares
- Pay now cards
- Number of cards in issue
- Value of transactions
- Credit cards
- Number of cards in issue
- Value of transactions
- Deferred debit and charge cards
- Number of cards in issue
- Value of transactions
- Card issuer market shares
- Pay now cards
- Credit cards
- Deferred debit and charge cards
- Competitor developments
- The market continues to consolidate
- Unicredito has increased its presence in the Polish market by
merging BPH and Pekao Bank
- DnB NOR expands in the Polish market
- Banco Comercial Portugues increases its stake in Bank Millennium to
65.5 per cent
- FORTIS acquires Dominet
- Bank Pekao expands to the Ukraine
- Foreign players are to face scrutiny in Poland
- Product analysis
- Revolving credit products
- Introductory offers are uncommon in Poland
- Annual fees are normal features of credit cards
- APRs have fallen froom 2001 - 2006
- Deferred debit and charge cards
- Product features
- Co-branding is becoming established in Poland
- The option to pay in instalments is a common feature
- Loyalty programs are becoming more widespread
- Affinity cards are becoming commonplace in the market
- Product innovation
- Bank Zachodni prints the cardholder' s photograph on its credit cards
- Millennium has introduced a variable fee structure
- Prepaid cards are gaining a presence in Poland
- FORECASTING THE PAYMENT CARD MARKET IN POLAND
- Forecasting the pay now market
- Credit cards
- Deferred debit and charge cards
- SWOT Analysis
- Strengths
- Weaknesses
- Opportunities
- Threats
- APPENDIX
- Supplementary data
- Definitions
- Affinity Card
- Credit Card
- Deferred debit/charge card
- EMV
- EPC
- ePurse
- Interchange
- Merchant Service Charge
- Pay now cards
- POS Terminal
- Research methodology
- Cards and Payments database
- Future readings
- Cards & Payments Team contact details
- How to contact experts in your industry
- List of Tables
- Table 1: Population distribution by age group in Poland, 2005
- Table 2: GDP per capita for selected European countries, 2005
- Table 3: Inflation rates in a number of major European markets,
2001-2005
- Table 4: GINI coefficients in Europe, 2001-2003
- Table 5: Ownership statistics of Polish commercial banks, 2000-2005
- Table 6: Leading foreign players in the Polish banking sector, 2005
- Table 7: Rates and fees on a selection of Polish credit cards, 2006
- Table 8: Fees on a selection of Polish deferred debit and charge
cards, 2006
- Table 9: A selection of co-branded credit cards, Poland, 2006
- Table 10: Features of Polish credit card loyalty programs, 2006
- Table 11: Millennium Bank' s variable price structure, 2006
- Table 12: Datamonitor' s forecast of the pay now card market,
2006f-2010f
- Table 13: Datamonitor' s forecast of the credit card market, 2006f-2010f
- Table 14: Datamonitor' s forecast of the deferred debit / charge card
market, 2006f-2010f
- Table 15: Population numbers and demographic splits in Poland and
other major European countries, 2005
- Table 16: The percentage of people over the age of 20 in the major
European countries, 2005
- Table 17: GDP at current prices across major European countries, 2005
- Table 18: Real GDP growth rates, 2001-2005
- Table 19: POS terminals and population per terminal in Poland,
2001-2005
- Table 20: ATMs and population per ATM in Poland, 2001-2005
- Table 21: Current relevant Datamonitor publications
- Table 22: Future relevant Datamonitor publications, 2006
- List of Figures
- Figure 1: Country overview of Poland, 2005
- Figure 2: In terms of population, Poland is a mid-sized European
country, 2005
- Figure 3: Poland' s GDP is much smaller than those of Western Europe,
2006
- Figure 4: The service sector dominates the Polish economy, 2005
- Figure 5: Poland has experienced accelerated economic growth, 2001-2005
- Figure 6: Poland has a very low level of penetration of payment cards,
2005
- Figure 7: Pay now cards dominate the payment card market in Poland,
2001-2005
- Figure 8: Pay now cards account for the largest share of card
transaction volumes, 2001-2005
- Figure 9: Deferred debit and charge cards have the highest number of
transactions per card per year, 2001-2005
- Figure 10: Pay now cards account for the majority of transaction
value, Poland, 2001-2005
- Figure 11: Average transaction values have fallen, Poland, 2001-2005
- Figure 12: The POS network in Poland has expanded, 2001-2005
- Figure 13: The ATM network in Poland is slowly expanding, 2001-2005
- Figure 14: The number of co-operative banks has dramatically fallen,
1995-2005
- Figure 15: The activities of Polish banks are carried out under the
supervision of CBS and its executive body, 2005
- Figure 16: Visa is the most common pay now scheme, Poland, 2001-2005
- Figure 17: Visa accounts for the majority of pay now transaction
value, Poland, 2001-2005
- Figure 18: MasterCard' s presence in the Polish credit card market has
grown, 2001-2005
- Figure 19: Visa continues to dominate the credit card market by
transaction value, Poland, 2001-2005
- Figure 20: The number of deferred debit and charge cards has fallen,
Poland, 2001-2005
- Figure 21: The transaction values of Visa deferred debit and charge
cards have decreased rapidly, Poland, 2001-2005
- Figure 22: PKO Bank Polski is the biggest issuer of pay now cards in
Poland, 2005
- Figure 23: Bank Hardlowy is the largest issuer of credit cards in
Poland, 2005
- Figure 24: Bank Pekao is the largest issuer of deferred debit and
charge cards in Poland, 2005
- Figure 25: Zachodni places the cardholder' s photograph on its credit
cards, 2006
- Figure 26: Growth in the number of cards and transactions will drive
up the value of pay now transactions, Poland, 2005-2010f
- Figure 27: The credit card market is forecast to grow most quickly,
Poland, 2005-2010f
- Figure 28: The deferred debit and charge card market is forecast to
decline, Poland, 2005-2010f
- Figure 29: The Polish payment card market, SWOT analysis, 2006
- Figure 30: Datamonitor' s core consulting capabilities
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