Abstract
Introduction
This report analyzes the market for speech in three major global regions: North America, Western Europe, and APAC. A databook is also included which segments global growth by DTMF and speech by component type, in order to show the reader global patterns in speech uptake.
Scope of this report
- The first brief examines the larger cultural and economic issues which are influencing the uptake of speech in North America
- The second dissects drivers in the countries which together make up 83% of the speech market in Europe
- he final brief identifies trends which hold steady across the heterogeneous languages and economies in Asia and the Pacific Region
Research and analysis highlights
As individuals become increasingly mobile, working hours continue to expand beyond traditional limits, and call volumes increase, the opportunities for speech are expanding.
83% of revenues from EMEA speech deployments are generated in France, Germany, and the United Kingdom, making them the most developed markets and the key index to determining the success of speech in Western Europe.
Over the next five years spending on speech solutions in APAC will rise as market conditions ripen and vendors implement more targeted campaigns for countries and specific country regions.
Key reasons to read this report
- Distinguish between drivers for speech in the major markets
- Gain analytical support for targeted campaigns by country and region
- Isolate specific opportunities within distinct markets
Table of Contents
- CATALYST
- SUMMARY
- METHODOLOGY
- EXECUTIVE SUMMARY
- Introduction
- Taking the Lead in North America
- Strategies for Success in the UK, French, and German Markets (Market Focus)
- Understanding Opportunities in APAC (Market Focus)
- Global Voice Business Trends(Databook)
- TAKING THE LEAD IN NORTH AMERICA (STRATEGY FOCUS)
- Summary
- Americans are becoming increasingly mobile, and spending more time on the road
- Both Canada and the US are experiencing an accelerating shift away from face-to-face transactions, supported by web self-service
- Firms want to cut costs while increasing personalized marketing
- STRATEGIES FOR SUCCESS IN THE UK, FRENCH, AND GERMAN MARKETS(MARKET FOCUS)
- Summary
- Speech solutions in these core EMEA markets are steadily gaining traction
- Both early adopters and niche verticals are driving speech adoption in
the UK
- Pragmatist markets
- Healthcare and government markets
- Manufacturing and communications verticals have moved Germany past its initial reluctance to invest in speech, and the number of solutions deployed is increasing
- Contact management solutions are leading speech adoption in France
- Actions
- Vendors should look beyond traditional verticals for opportunities
- Vendors should start communicating the importance of best practices to European consumers
- Vendors should increase their potential customer base by partnering with local ISVs, VARs, and SIs
- UNDERSTANDING OPPORTUNITIES IN APAC(MARKET FOCUS)
- Summary
- Growing enterprise demand for automation in the maturing and established
APAC markets
- Mapping maturity levels of domestic contact center and IVR markets in APAC
- Spending on speech recognition solutions and services in APAC
- Increasing CRM technology and service provider investments in emerging APAC markets
- Shifting philosophies around technology purchases
- GLOBAL VOICE BUSINESS TRENDS(DATABOOK)
- Introduction
- Total revenue by DTMF and speech, 2005-2010
- Platform revenue by DTMF and speech, 2005-2010
- Enabling software revenue, 2005-2010
- Applications revenue by DTMF and speech, 2005-2010
- Services revenue by DTMF and speech, 2005-2010
- Hosting revenue by DTMF and speech, 2005-2010
- APPENDIX
- Definitions
- Platform
- DTMF (dual tone multi-frequency)
- Speech
- Maintenance
- Enabling software
- ASR (automatic speech recognition)
- Engine licenses
- NLU (Natural Language Processing)
- Speech tools
- TTS (text-to-speech)
- Voice authentication
- Applications
- DTMF (dual tone multi-frequency)
- Speech
- Services
- Roadmap/strategic blueprint
- Requirements/discovery
- Project management
- Systems integration and implementation
- Modifications one year out
- DTMF (dual tone multi-frequency)
- Speech
- Hosting
- DTMF (dual tone multi-frequency)
- Speech
- Extended Methodology
- Further reading
- Ask the analyst
- List of Tables
- Table 1: North American spending on speech solutions, by component, 2005-2010
- Table 2: Total speech solutions revenue for the UK, Germany, and France, 2005-2010
- Table 3: 2005 percentages of revenue for speech solutions generated by UK, Germany, France, and Others
- Table 4: Revenue from speech solutions in the UK, France, and Germany 2005-2010
- Table 5: Spending on speech recognition solutions and services in APAC, 2005-2010
- Table 6: IVR port shipments in APAC, 2005-2010
- Table 7: Total revenue by DTMF and speech, 2005-2010
- Table 8: Platform revenue by DTMF and speech, 2005-2010
- Table 9: Enabling software revenue, 2005-2010
- Table 10: Applications revenue by DTMF and speech, 2005-2010
- Table 11: Services revenue by DTMF and speech, 2005-2010
- Table 12: Hosting revenue by DTMF and speech, 2005-2010
- List of Figures
- Figure 1: North American spending on speech solutions, by component, 2005-2010
- Figure 2: Total speech solutions revenue for the UK, Germany and France, 2005-2010
- Figure 3: 2005 percentages of revenue for speech generated by UK, Germany, France, and Others
- Figure 4: Revenue from speech solutions in the UK, France, and Germany 2005-2010
- Figure 5: Mapping maturity levels of domestic contact center and IVR markets by country and location
- Figure 6: Spending on speech recognition solutions and services in APAC, 2005-2010
- Figure 7: IVR port shipments in APAC, 2005-2010
- Figure 8: Total revenue by DTMF and speech, 2005-2010
- Figure 9: Platform revenue by DTMF and speech, 2005-2010
- Figure 10: Enabling software revenue, 2005-2010
- Figure 11: Applications revenue by DTMF and speech, 2005-2010
- Figure 12: Services revenue by DTMF and speech, 2005-2010
- Figure 13: Hosting revenue by DTMF and speech, 2005-2010
- Definitions
