Introduction
With the growing penetration of wireless networks in consumer households, consumers are seeking to share their rich media content between their audio/visual devices (including PCs). This report analyzes the, nascent, market for digital rights management (DRM) technologies which will protect the rights and manage the distribution of such content.
Scope of this report
- This report is primarily focused upon the development of digital rights management (DRM) in the US and Europe.
- Datamonitor spoke to content owners and distributors, DRM patent holders, home networking companies and members of the CE/PC market as research.
Research and analysis highlights
The growth of wireless home networks is encouraging consumers to seek to share their rich media content between devices. At present consumers are limited because there are not effective DRM solutions available. But if the content industry does not act soon consumers will seek potentially non-legal alternatives.
The DRM market participants appear to have come to the same conclusion: that the DRM market will be larger if they co-operate and develop interoperable systems, than if they seek to develop their own proprietary technology. This should be good news for consumers, content owners and CE (consumer electronics) manufacturers.
Key reasons to read this report
- DRM will have a dramatic impact on consumer media consumption and it will alter the landscape for content owners/distributors and CE/PC manufacturers.
- This report analyzes the key influencers in the DRM market. It is crucial for content owners and CE manufacturers to pick the right partners.
- The analysis of how this market should develop will prove insightful to content owners/distributors, CE/PC vendors and DRM solution vendors.
CHAPTER 1 EXECUTIVE SUMMARY
- Introduction
- Market context
- The DRM end-game: super-distribution
- Trust and hand-off, the key issues
- DRM interoperability, death and taxes - some of lifes certainties
- Where is the DRM market today?
- Open standards bodies
- The leading DRM initiatives today
- Regional standards and the role of governments
- Soon to develop from a unique selling point into a necessity
- A license fee business model
- Competitive dynamics
- Apple
- ContentGuard
- CoreMedia
- IBM
- InterTrust
- IPR Systems
- Macrovision
- Microsoft
- Philips
- RealNetworks
- Sony
- Thomson
- The conditional access vendors
- Traditional IT security vendors
- The future decoded
- The challenge: marketing DRM to consumers
- Interoperability will be achieved
- Who are the gatekeepers?
- When and why will it develop?
CHAPTER 2 INTRODUCTION
- What is this report about?
- Who is the target reader?
- How to use this report
CHAPTER 3 MARKET CONTEXT
- Introduction
- Key findings
- What is DRM?
- What it is not
- "Fair use"
- How a DRM solution works
- Forward-locking
- The DRM end-game: super-distribution
- A complex billing environment
- DRM interoperability, death, taxes: some of lifes certainties
- DRM developers will need multiple licenses
- IP pooling
- Trust and hand-off, the key issues
- Where is the DRM market today?
- File filtering yesterday, acoustic finger-printing today
- Audible Magic
- Gracenote
- Gracenote is a leader in the metadata field of music. When a compact disc is inserted into an (Internet-connected) PC or CE device, Gracenotes CDDB (compact disc database) technology recognizes the CD and its contents (from its database of music files) and populates the fields such as artist, title and publisher on the Windows Media player, iPod, etc. This clearly saves consumers an enormous amount of time. Gracenotes "MusicID" solution (which was boosted by the acquisition of CantaMetrix and its "MusicDNA" file sharing technology in 2002) offers a fingerprint filtering service to operators.
- Relatable
- SNOCAP
- Watermarking - too cumbersome
- CD copy protection
- DVD copy protection
- Legal P2P networks
- Open standard DRM bodies
- Open Mobile Alliance (OMA)
- Why might the OMA DRM standard be so important?
- Digital Living Network Alliance (DLNA)
- Digital Transmission Content Protection (DTCP)
- Moving Pictures Experts Group (MPEG)
- MI3P
- DOI
- OASIS, WS-I and W3C
- 4C Entity
- Leading DRM initiatives today
- The Coral Consortium
- Content Reference Forum
- Digital Media Project
- Marlin Joint Development Association
- Secure Video Processor (SVP)
- SmartRight
- Regional standards and the role of governments
- Governments have understood the seriousness of DRM
- US to regulate for DRM inclusion?
- Europe has taken the biggest stand
- Unlikely to be different regional standards
- The role of the content owners
- Revocation and multiple business models
- The DRM opportunity: back down to earth
- Soon to develop from a unique selling point into a necessity
- A license fee business model
- Market size
- Access technology
- Content
CHAPTER 4 COMPETITIVE DYNAMICS
- Introduction
- Key findings
- DRM vendors
- Apple
- ContentGuard
- CoreMedia
- IBM
- InterTrust
- IPR Systems
- Macrovision
- Microsoft
- Philips
- RealNetworks
- Sony
- Thomson
- The conditional access vendors
- What of the traditional IT security vendors?
CHAPTER 5 THE FUTURE DECODED
- Introduction
- Key findings
- Is DRM still a technology ahead of its time?
- The challenge: marketing DRM to consumers
- Interoperability will be achieved
- OMA: the dark horse
- How will the market eventually develop?
- Who are the gatekeepers?
- PC versus TV distribution
- Technically, how will DRM systems be deployed?
- When will it develop?
- Why will it develop?
CHAPTER 6 APPENDIX
- Definitions
- Future readings
- SPP writing team
- How to contact experts in your industry
List of Tables
- Table 1: Wireless home networking and media sharing forecast (data)
- Table 2: Detailed wireless home networking model
List of Figures
- Figure 1: The basic architecture of a DRM system
- Figure 2: Importance of open standard bodies on DRM development
- Figure 3: The OMA DRM infrastructure
- Figure 4: Leading members of the key DRM initiatives
- Figure 5: The DRM architecture for SVP
- Figure 6: Evolution of DRM technology
- Figure 7: Wireless home networking and media sharing forecast
- Figure 8: Potential impact of DRM on the revenue timeline for a film
- Figure 9: Sonys OpenMG DRM solution
