Abstract
Mobile wireless broadband will give operators a way to grow revenues as voice
revenue growth starts to slow. The secret to successfully selling wireless
broadband will require operators to put together the proper mix of service
features with the right pricing. Based on the survey data collected by
In-Stat, WiMAX provides the right mix of features and pricing to appeal to
consumers.
Report data comes from two surveys, one of mass-market consumers and the other
of business users.
Data in the report includes the following:
- Likes and dislikes of 3G cellular and Wi-Fi
- Service selection criteria
- Measure of respondents interest in 3G cellular, Wi-Fi, and WiMAX services
- Data on what service providers need to do to market WiMAX services
- Willingness to switch from current fixed broadband provider for WiMAX
NOTE: Survey was based on laptop data services, not phone handsets.
Table of Contents
- Executive Summary
- Introduction
- Methodology
- Current Experience With Wireless Broadband
- Current Usage
- Reasons for Being Discouraged From Using Public Wireless Broadband
- What People Like Most and Least About Cellular Data
- What People Like Most and Least About Wi-Fi
- Usage Trends
- Willingness to Pay
- Service Selection
- Criteria Used to Select Wireless Broadband Provider
- Choosing Between Cellular, Wi-Fi, and WiMAX
- When Not Considering Price or Usage Restrictions
- When Considering Price and Usage Restrictions
- Marketing WiMAX
- What People Find Attractive About the Service
- Willingness to Pay for Device
- Competitive Threat to Fixed Broadband Services
- Recommendations
List of Tables
- Table 1. Reasons for Being Discouraged From Using Wireless Broadband, by
Primary Access Device
- Table 2. Reasons for Being Discouraged From Using Wireless Broadband, by
Technology Adoption Curve
- Table 3. 3G Cellular Attributes Most Liked by Respondents, by Primary
Access Device
- Table 4. 3G Cellular Attributes Most Liked by Respondents, by Who Pays for
the Service
- Table 5. 3G Cellular Attributes Least Liked by Respondents, by Primary
Access Device
- Table 6. 3G Cellular Attributes Least Liked by Respondents, by Who Pays
for the Service
- Table 7. Wi-Fi Attributes Most Liked by Respondents, by Primary Access
Device
- Table 8. Wi-Fi Attributes Least Liked by Respondents, by Primary Access
Device
- Table 9. Wi-Fi Attributes Least Liked by Respondents, Technology Adoption
Curve
- Table 10. Expectations for Using Public Wireless Broadband in 2008 versus
2007, by Primary Access Device
- Table 11. Expectations for Using Public Wireless Broadband in 2008 versus
2007, by Who Pays for the Service
- Table 12. Who Pays for Wireless Broadband, by Primary Access Device
- Table 13. Willingness to Pay for Wireless Broadband, by Primary Access
Device
- Table 14. Criteria Used in Selecting Wireless Broadband, by Primary Access
Device
- Table 15. Most Important Criterion Used in Selecting Wireless Broadband,
by Who Pays for the Service
- Table 16. Wireless Broadband Service Descriptions
- Table 17. Wireless Broadband Service Respondents Most Preferred, by
Primary Access Device
- Table 18. Wireless Broadband Service Respondents Most Preferred, by
Primary Access Device - Tap Panel
- Table 19. Wireless Broadband Service Respondents Most Preferred, by Who
Pays for the Service
- Table 20. Wireless Broadband Service Descriptions, With Usage Limits and
Pricing
- Table 21. Wireless Broadband Service Respondents Most Preferred, When
Factoring Usage Limits and Pricing - by Primary Access Device
- Table 22. Wireless Broadband Service Respondents Most Preferred, When
Factoring Usage Limits and Pricing - by Who Pays for the Service
- Table 23. Why Consumer Would Want WiMAX, by Primary Access Device
- Table 24. Why Consumers Would Want WiMAX, by Who Pays for the Service
- Table 25. Interest in a Wireless Broadband Service that Allows Them to
Connect Multiple Devices, by Primary Access Device
- Table 26. Willingness to Switch Current Broadband Provider for One That
Combines Home and Away Access, by Primary Access Device
List of Figures
- Figure 1. Previous Experience Accessing Wireless Broadband in Public
- Figure 2. Reasons for Not Having Previously Used Wireless Broadband in
Public
- Figure 3. Reasons for Being Discouraged From Using Wireless Broadband
- Figure 4. 3G Cellular Attributes Most Liked by Respondents
- Figure 5. 3G Cellular Attributes Least Liked by Respondents
- Figure 6. Wi-Fi Attributes Most Liked by Respondents
- Figure 7. Wi-Fi Attributes Least Liked by Respondents
- Figure 8. 2006 versus 2007 Public Wireless Broadband Usage
- Figure 9. Expectations for Using Public Wireless Broadband in 2008 versus
2007
- Figure 10. Who Pays for Wireless Broadband - General Consumer Survey
- Figure 11. Who Pays for Wireless Broadband - TAP Survey
- Figure 12. Criteria Used in Selecting Wireless Broadband
- Figure 13. Most Important Criterion Used in Selecting Wireless Broadband
- Figure 14. Criteria Used in Selecting Wireless Broadband
- Figure 15. Most Important Criterion Used in Selecting Wireless Broadband
- Figure 16. Percent of Respondents Showing Some Level of Interest in 3G
Cellular, Wi-Fi, or WiMAX
- Figure 17. Wireless Broadband Service Respondents Most Preferred
- Figure 18. Percent of Respondents Showing Some Level of Interest in 3G
Cellular, Wi-Fi, or WiMAX
- Figure 19. Wireless Broadband Service Respondents Most Preferred
- Figure 20. Percent of Respondents Showing Some Level of Interest in 3G
Cellular, Wi-Fi, or WiMAX When Factoring Usage Limits and Pricing
- Figure 21. Wireless Broadband Service Respondents Most Preferred, When
Factoring Usage Limits and Pricing
- Figure 22. Percent of Respondents Showing Some Level of Interest in 3G
Cellular, Wi-Fi, or WiMAX, When Factoring Usage Limits and Pricing
- Figure 23. Wireless Broadband Service Respondents Most Preferred, When
Factoring Usage Limits and Pricing
- Figure 24. Why Consumers Would Want WiMAX
- Figure 25. Interest in a Wireless Broadband Service That Allows Them to
Connect Multiple Devices
- Figure 26. Price Respondents are Willing to Pay Extra for a Laptop with
WiMAX
- Figure 27. Willingness to Switch Current Broadband Provider for One That
Combines Home and Away Access
- Figure 28. Source of Clearwire' s Customer Base
- Figure 29. Willing to Pay Current Home Broadband Provider for Wireless
Broadband
- Figure 30. Preferred Wireless Broadband Pricing Method
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