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Report
[英文調查報告書]

美國行動社交網路及千禧世代

US Mobile Social Networking and the Millennial Generation

商品編碼 : 66877
出版日期 : 2008/05

Price

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此出版品為英文撰寫

Abstract

This In-Dustry Update defines social networking, discusses the migration of social networks to mobile technology, and examines the heaviest base of mobile networking - the millennial generation. The millennial generation refers to people born between 1981 and 2000.

This report provides a historical overview of social networking, discusses the migration to mobile devices, distinguishes between several different types of mobile social networks, and provides a forecast of all US mobile social networking subscribers through 2012.

In addition, we examine the technologies behind mobile social networking and include the results of an In-Stat survey about mobile data usage.

Table of Contents

In This Update

  • Executive Summary
  • Introduction to In-Dustry Update
  • Social Networking Defined
  • Online Social Networks- Historical Summary
  • How Mobile Social Networks Operate
  • Not Your Father' s Phone
  • Types of Mobile Social Networks
    • SMS Messaging Networks
    • Friend/Community Networks
    • Personal Content Networks (Photos and Blogging)
    • Location-Based Social Networks
    • Dating Networks
  • Mobile Social Networking in the US
  • Making Money on Mobile Social Networking
  • Future Growth Forecast
    • Adoption of Mobile Social Networks
  • Conclusion
  • Methodology
    • End-User Survey
  • Related In-Stat Reports

List of Tables

  • Table 1. Current Use of Mobile Handsets for Social Networking by Age Group
  • Table 2. Mobile Social Networks On-Deck in US Carriers
  • Table 3. Assumptions in the Mobile Social Networking Forecast

List of Figures

  • Figure 1. Five-Year Mobile Social Networking Forecast for Millennials in the US
  • Figure 2. Mobile Data Application Usage (Base: Respondents Who Use Mobile Data)
  • Figure 3. Changing the One-to-One Perception
  • Figure 4. Respondents Using SMS by Age Group
  • Figure 5. Average Monthly Text Messages Sent/Received by Age Group
  • Figure 6. US Mobile Social Networking Forecast
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此出版品為英文撰寫

Top

[英文調查報告書]
美國行動社交網路及千禧世代
US Mobile Social Networking and the Millennial Generation

出版商 : In-Stat In-Stat
代理商 : Global Information, Inc. Global Information, Inc.

US $ 2,495 (PDF and Excel File by E-mail (Single User License))
商品編碼 : 66877

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