Abstract
This In-Dustry Update defines social networking, discusses the migration of social networks to mobile technology, and examines the heaviest base of mobile networking - the millennial generation. The millennial generation refers to people born between 1981 and 2000.
This report provides a historical overview of social networking, discusses the migration to mobile devices, distinguishes between several different types of mobile social networks, and provides a forecast of all US mobile social networking subscribers through 2012.
In addition, we examine the technologies behind mobile social networking and include the results of an In-Stat survey about mobile data usage.
Table of Contents
In This Update
- Executive Summary
- Introduction to In-Dustry Update
- Social Networking Defined
- Online Social Networks- Historical Summary
- How Mobile Social Networks Operate
- Not Your Father' s Phone
- Types of Mobile Social Networks
- SMS Messaging Networks
- Friend/Community Networks
- Personal Content Networks (Photos and Blogging)
- Location-Based Social Networks
- Dating Networks
- Mobile Social Networking in the US
- Making Money on Mobile Social Networking
- Future Growth Forecast
- Adoption of Mobile Social Networks
- Conclusion
- Methodology
- End-User Survey
- Related In-Stat Reports
List of Tables
- Table 1. Current Use of Mobile Handsets for Social Networking by Age Group
- Table 2. Mobile Social Networks On-Deck in US Carriers
- Table 3. Assumptions in the Mobile Social Networking Forecast
List of Figures
- Figure 1. Five-Year Mobile Social Networking Forecast for Millennials in the US
- Figure 2. Mobile Data Application Usage (Base: Respondents Who Use Mobile Data)
- Figure 3. Changing the One-to-One Perception
- Figure 4. Respondents Using SMS by Age Group
- Figure 5. Average Monthly Text Messages Sent/Received by Age Group
- Figure 6. US Mobile Social Networking Forecast
