Abstract
This PowerPoint presentation provides an in-depth discussion of the market forces that are shaping the worldwide market for Addressable Advertising for broadcast TV and Cable TV. It provides a tutorial of how Addressable Advertising works for a broadcast TV station, and example revenue models for the advertising value of broadcast TV programs, and their online "on demand" versions. The presentation also discusses the need for a "firewall" between the ultimate end-users and the advertising placement activities. In addition, the presentation lists titles and SKUs for related In-Stat reports.
Table of Contents
Agenda
- Defining the key items of Addressable Advertising
- Six vectors of growth for TV advertising
- Search and social networks bring new opportunities
- Broadcast networks will try to control the advertising
- Examples of advertising revenue models
- PC-TV Tuners and broadband PCs open a third front
- Consumers require a "firewall" to protect their identity
- Companies to watch for online advertising
- Companies to watch for Cable TV advertising
- Selected forecasts
