Abstract
Summary
As with most new technologies, there is worldwide debate about the capabilities and benefits of mobile video and mobile TV services. However, there has been little discussion about which of these services would be of the most interest to the people who would actually use them. A June 2007 In-Stat survey identified US consumer interest in four mobile video service types:
- Out-of-band video, such as DVB-H and MediaFLO
- Free-to-air services, such as Japan' s 1-Seg
- Video clips delivered over 3G networks; Verizon Wireless uses this method
- Video associated with a local cable operator, such as Sprint' s Pivot service
There is also extensive discussion about "time-shifting" and "place-shifting" technologies that send video from home video files and set-top boxes to remote devices, including cellphones, and strategies for mobile operators to take advantage of those services.
Table of Contents
- Executive Summary
- Introduction
- Mobile Video: Many Players, Many Concepts
- First Steps: iPod Video and iTunes
- Cellular Network Operators
- Non-Cellular Network Operators
- Broadcasters and Content Owners
- Different Needs, Different Business Models
- Mobile Video Scenarios and Consumer Attitudes
- Video Clips over 3G
- Survey Response
- SWOT Analysis - Video Clips over 3G
- Out-of-Band Mobile Video
- SWOT Analysis - Out-of-Band Mobile Video
- Cable Operator-Centric
- SWOT Analysis - Cable-Centric Video
- Free-to-Air
- SWOT Analysis - Free-to-Air Mobile Video
- Video Clips over 3G
- In-Depth: Place- and Time-Shifting
- Mobile Networks and the Place-Shifting Threat
- 3G is Here...Now What?
- Pushing the Place-Shifting Market
- Place-Shifting and the Mobile Environment
- Mobile Place-Shifting Scenarios
- Mobile Place-Shifting and Cable Networks
- Other Networks
- DRM and Fair Use
- Place-Shifting-to-Mobile Vendors
- Sling Media
- Orb Networks
- CMWare
- LocationFree from Sony
- TV2Me
- Additional Players
- Pivot
- Joost and Peer-to-Peer Mobile Networks
- iPhone
- Other Mobile Devices
- Mobile Operators Using Place-Shifting Video
- 3 and Place-Shifting
- WillCom and Sling Media
- Vodafone and Orb
- Orange and Orb
- Conclusions: Wireless Operators May Lose Control
- Mobile Operator-Controlled Video
- Hybrid (Out-of-Band) Video
- Broadcaster-Controlled Video
- User-Controlled Video
- Assessment: Multiple Sources of Video May Squeeze Out Mobile Operators
- Methodology
- Related In-Stat Reports
List of Tables
- Table 1.Profiles of Those Most Likely to Adopt Mobile Video
List of Figures
- Figure 1. US Consumer Response to Four Mobile Video Original Scenarios
- Figure 2. Scenario Presentation Process
- Figure 3. US Consumer Response to Four Mobile Video Original Scenarios
- Figure 4. Initial and Modified Responses to Video over 3G Scenario
- Figure 5. Initial and Modified Responses to Out-of-Band Video Scenario
- Figure 6. Reasons for Response Change - Out-of-Band Video Scenario
- Figure 7. Initial and Modified Responses to Cable-Centric Video Scenario
- Figure 8. Reasons for Response Change - Cable-Centric Video Scenario
- Figure 9. Initial and Modified Responses to Free-to-Air Video Scenario
- Figure 10. Reasons for Response Change - Free-to-Air Video Scenario
- Figure 11. CMWare Server Architecture
