Abstract
Summary
In this report In-Stat briefly explores the digital terrestrial environment around the world and then discusses feature sets in DTVs: including tuner integration, digital cable tuners, networking, connections, recording and storage, and audio characteristics. The forecast section includes primary data that addresses some of the feature sets and consumer perceptions of the DTV market. The forecasts cover North America, Europe, Asia, and the rest of the world (ROW).
The digital TV market, as a whole, is expected to eclipse 144 billion units in 2011 with a 16.3% CAGR starting in 2006. Total revenue is expected to reach US$76.7 billion in 2011, rising from US$71.1 billion in 2006 (1.52% CAGR), although falling from a US$81.0 billion high in 2007. The revenue is expected to fall as a result of increased pricing pressures.
Helping to drive the analytical process is seven surveys that were conducted around the world, covering six countries and spanning three regions: North America (US - 2 surveys), Europe (UK, France and Germany) and Asia (Japan and Korea). This data includes interest and valuation in HDTV and additional feature sets like networking.
Table of Contents
- Executive Summary
- Introduction
- DTV Standards
- ATSC
- DVB-T
- ISDB-T
- China
- Analog Terrestrial Broadcast Cutoff Dates
- The Americas
- Europe
- Asia
- Rest of World
- DTV Standards
- Features
- Tuner Integration
- Digital Cable Tuners
- Networking
- Wireless
- Connections
- Recording and Storage
- Audio Characteristics
- Forecasts
- Domestic (US) and International Surveys
- North America
- Europe
- Asia/Pacific
- Rest of World
- DTV Silicon
- Bill of Materials
- Methodology
- Related In-Stat Reports
List of Tables
- Table 1. Total DTV Unit Shipments (Units in Thousands)
- Table 2. Total DTV Revenue (US$ in Millions)
- Table 3. HDTV Ownership- US Respondents
- Table 4. HDTV Ownership- International Respondents
- Table 5. Number of TVs in TV Household- US Respondents
- Table 6. Number of TVs in TV Household- International Respondents
- Table 7. Number of TVs Receiving Terrestrial Signals- US Respondents
- Table 8. Number of TVs Receiving Terrestrial Signals- International Respondents
- Table 9. Interest in TVs with Integrated STB Features (Cable and Satellite)- US Respondents
- Table 10. US Respondents Valuation of Integrated Cable/Satellite STB Functionality in TVs
- Table 11. Interest in Purchasing a High Definition TV- US Respondents
- Table 12. Interest in Purchasing a High Definition TV- International Respondents
- Table 13. US Respondents Willingness to Pay for an HDTV
- Table 14. Interest in Watching Video Stored on PC on the TV via a PVR/DVR or STB DVR- US Respondents
- Table 15. Interest in Watching Video Stored on a PC on the TV via a PVR/DVR or STB DVR- International Respondents
- Table 16. Interest in Purchasing a Media Server or Media Center for an Entertainment System
- Record TV Programming and Sharing This Content and Any Videos Stored on the PC to Other TVs- US Respondents
- Table 17. Interest in Storing Digital Video Files on the PC and Streaming the Video over a Home Network to a TV in Another Room- US Respondents
- Table 18. DTV Unit Shipments North America (Units in Thousands)
- Table 19. DTV ASP North America (US$)
- Table 20. DTV Revenue North America (US$ in Millions)
- Table 21. DTV Unit Shipments Europe (Units in Thousands)
- Table 22. DTV ASP Europe (US$)
- Table 23. DTV Revenue Europe (US$ in Millions)
- Table 24. DTV Unit Shipments Asia (Units in Thousands)
- Table 25. DTV Unit Shipments Japan (Units in Thousands)
- Table 26. DTV ASP Asia (US$)
- Table 27. DTV Revenue Asia (US$ in Millions)
- Table 28. DTV Revenue Japan (US$ in Millions)
- Table 29. DTV Unit Shipments ROW (Units in Thousands)
- Table 30. DTV ASP ROW (US$)
- Table 31. DTV Revenue ROW (US$ in Millions)
- Table 32. Bill of Material for a 32" LCD TV
- Table 33. Additions for ATSC HDTV Tuner
- Table 34. Additions for CableCARD
- Table 35. Additions for 1080p
- Table 36. Additions for DVB-T DTV Tuner
