數位著作權管理（DRM：Digital Rights Management）的最新動向

Abstract

Digital Rights Management (DRM) continues to be both important and controversial. For content developers like movie studios and record companies, DRM technologies are important because they can protect valuable video and music content from theft. However, for some consumers DRM remains controversial because of its alleged infringement on "fair use" rights. Whether DRM is "important" or "controversial," one thing is certain: demand for DRM solutions continues to increase.

This report examines the current atmosphere surrounding DRM and content protection. It discusses the debate about "fair use" of content vs. piracy, defines DRM and conditional access, and identifies leading vendors and DRM systems. In addition, it presents the findings of a recent US consumer survey about DRM and DRM technologies, and examines key trends that will shape the market over the next twelve months.

Table of Contents

• Executive Summary
• Introduction: Digital Rights Management
• DRM: The Big Picture
  • Fair Use vs. Piracy
• Types of Digital Rights Management
  • Copy Protection
  • Watermarking
    • Leading Copy Protection and Watermarking Systems and Products
  • Conditional Access Systems
    • The Basic CA System
    • The CA Process
    • Pay-TV CA System Architectures
    • Leading Conditional Access Systems and Vendors
• The Cost of Content Theft
• Consumer Survey: What Do Consumers Think About DRM?
  • Key Findings of the Survey
  • Are You Familiar with the Term "Digital Rights Management?"
  • What Is Your Opinion of DRM and DRM Technologies?
  • Has/Would the Presence of DRM Technology in a Video or Music Product Ever Stopped/Stop You From Purchasing that Product?
  • Have You Ever Purchased or Used Any Type of Media (Music, Video, or Other) That Used DRM or Content Protection Technology?
  • Thinking of Your Most Recent Purchase, What Type of Media Was It?
  • What Type of DRM Technology Did the Media Use?
  • Would You Be Willing to Pay 30% More For a Song Without DRM Restrictions/Protection?
  • Do You Believe That the Recent Apple/EMI Announcement Will Increase the Number of Digital Music File Downloads?
  • Survey Respondent Comments on DRM
• DRM in 2007: Current Issues and a Look Ahead
  • The Next Twelve Months
• Methodology
• Related In-Stat Reports

• Table 1. Leading Copy Protection and Watermark Systems
• Table 2. Leading Conditional Access Systems and Vendors
• Table 3. Are You Familiar with the Term "Digital Rights Management?"
• Table 4. What Is Your Opinion of DRM and DRM Technologies?
• Table 5. Has/Would the Presence of DRM Technology in a Video or Music Product Ever Stopped/Stop You From Purchasing that Product?
• Table 6. Have You Ever Purchased or Used Any Type of Media (Music, Video, or Other) That Uses DRM or Content Protection Technology?
• Table 7. Thinking of Your Most Recent Purchase, What Type of Media Was It?
• Table 8. What Type of DRM Technology Did the Media Use?
• Table 9. Would You Be Willing to Pay 30% More For a Song Without DRM Restrictions/Protection?
• Table 10. Do You Believe That the Recent Apple/EMI Announcement Will Increase the Number of Digital Music File Downloads?

• Figure 1. Worldwide Retail Music Revenues, 1999- 2006 (US$ in Billions)
• Figure 2. Estimated US Trade Losses in 2006 Due to Copyright Piracy (US$ in Billions)
• Figure 3. Are You Familiar with the Term "Digital Rights Management?"
• Figure 4. What Is Your Opinion of DRM And DRM Technologies?
• Figure 5. Has/Would the Presence of DRM Technology in a Video or Music Product Ever Stopped/Stop You From Purchasing that Product?