全球Bluetooth市場

Abstract

Bluetooth had another successful year in 2006, and will have continued success in 2007. Mobile phones continued to be the dominant application for Bluetooth in 2006, representing over three-quarters of Bluetooth-enabled device shipments. Mono headsets and notebook PCs were the next largest applications.

The Bluetooth silicon market is beginning to see some consolidation, as larger silicon vendors add new capabilities, such as Wi-Fi and GPS, to their chip portfolios, either by internal development or acquisition. The goal is to create combined radio silicon that is being demanded by mobile phone vendors. In addition, new standards, such as Ultra Low Power (ULP) Bluetooth (also known as Wibree) and high data rate Bluetooth (also called Bluetooth 3.0) are coming.

This report contains analysis and five-year forecasts for all Bluetooth-enabled products, including those in the PC, Communications, CE, Automotive, and Industrial/Medical segments. Annual Bluetooth chip shipments and revenue forecasts by Bluetooth type through 2011 are also provided, including shipment and revenue forecasts for Bluetooth over UWB and ULP Bluetooth silicon. In addition, the report also contains responses on Bluetooth and wireless headsets from three separate In-Stat surveys: domestic phone and web surveys, and an international web survey of Japanese, Korean, German, French, and British consumers. Brief profiles of major Bluetooth silicon suppliers are also provided.

Table of Contents

• Executive Summary
• Bluetooth Standards and Issues
  • Bluetooth 2.0 + Enhanced Data Rate (EDR)
  • Bluetooth 2.1 + Enhanced Data Rate (EDR)
  • High Data Rate Bluetooth - Will Wi-Fi Enter the Picture?
    • Bluetooth over UWB
    • Bluetooth over Wi-Fi
    • Conclusion
  • Ultra Low-Power Bluetooth - Wibree
  • Bluetooth Integration Roadmap
    • Baseband Integration
    • Radio Integration
• Other Wireless Technologies
  • Wireless USB
  • Near Field Communications
  • 802.15.4 and ZigBee
• 2007 Bluetooth Survey Data
  • Domestic RTS Survey
  • North American Web - based Survey
  • International Web - based Survey
• Applications and Forecasts
  • Communications
    • Digital Mobile Phones
    • Mono Headsets
    • Access Points
    • Digital Cordless Phones
    • Summary
  • Personal Computers (PCs)
    • Notebook PCs
    • Desktop PCs
    • Aftermarket Adaptors and Cards
    • Summary
  • PC Peripherals
    • Printers
    • Human Input Devices (HIDs)
    • Summary
  • Consumer Electronics (CE)
    • Personal Digital Assistants (PDAs)
    • Video Game Consoles
    • Handheld Game Consoles
    • Portable Digital Media Players
    • Stereo Headsets
    • Aftermarket Bluetooth Game Controllers
    • Bluetooth Speakers
    • Other
    • Summary
  • Automotive
  • Industrial and Medical
  • Other/Miscellaneous
  • Worldwide Forecast Summary
• Semiconductor Shipment and Revenue Forecasts
  • Ultra Low - Power Bluetooth Forecast
• Bluetooth Silicon Competitors
  • Atheros
  • Broadcom
  • CSR
  • Infineon Technologies
  • Marvell Semiconductor
  • National Semiconductor
  • NXP Semiconductor
  • Qualcomm/RF Micro Devices
  • STMicroelectronics
  • Texas Instruments (TI)
• Methodology
• Related In - Stat Reports

• Table 1. Bluetooth - Enabled Digital Mobile Phone Forecast 2004- 2011 (Units in Thousands)
• Table 2. Bluetooth - Enabled Mono Headset Forecast 2004- 2011 (Units in Thousands)
• Table 3. Bluetooth - Enabled Access Point Forecast 2004- 2011 (Units in Thousands)
• Table 4. Bluetooth - Enabled Digital Cordless Phone Forecast 2004- 2011 (Units in Thousands)
• Table 5. Bluetooth - Enabled Communications Device Summary Forecast 2004- 2011 (Units in Thousands)
• Table 6. Bluetooth - Enabled Notebook PC Forecast 2004- 2011 (Units in Thousands)
• Table 7. Bluetooth - Enabled Desktop PC Forecast 2004- 2011 (Units in Thousands)
• Table 8. Bluetooth - Enabled Adaptor and Card Forecast 2004- 2011 (Units in Thousands)
• Table 9. Bluetooth - Enabled PC Summary Forecast 2004- 2011 (Units in Thousands)
• Table 10. Bluetooth - Enabled Printer Forecast 2004- 2011 (Units in Thousands)
• Table 11. Bluetooth - Enabled HID: Mice and Keyboard Forecast 2004- 2011 (Units in Thousands)
• Table 12. Bluetooth - Enabled PC Peripheral Summary Forecast 2004- 2011 (Units in Thousands)
• Table 13. Bluetooth - Enabled PDA Forecast 2004- 2011 (Units in Thousands)
• Table 14. Bluetooth - Enabled Video Game Console Forecast 2004- 2011 (Units in Thousands)
• Table 15. Bluetooth - Enabled Handheld Game Console Forecast 2004- 2011 (Units in Thousands)
• Table 16. Bluetooth - Enabled Portable Digital Media Player Forecast 2004- 2011 (Units in Thousands)
• Table 17. Bluetooth Stereo Headset Forecast 2004- 2011 (Units in Thousands)
• Table 18. Aftermarket Bluetooth - Enabled Game Controller Forecast 2004- 2011 (Units in Thousands)
• Table 19. Bluetooth Speaker Forecast 2004- 2011 (Units in Thousands)
• Table 20. Bluetooth - Enabled Other Consumer Forecast 2004- 2011 (Units in Thousands)
• Table 21. Bluetooth - Enabled Consumer Electronics Summary Forecast 2004- 2011 (Units in Thousands)
• Table 22. Bluetooth - Enabled Automotive Forecast 2004- 2011 (Units in Thousands)
• Table 23. Bluetooth - Enabled Industrial and Medical Forecast 2004- 2011 (Units in Thousands)
• Table 24. Bluetooth - Enabled Other/Miscellaneous Forecast 2004- 2011 (Units in Thousands
• Table 25. Bluetooth - Enabled Equipment by Product Segment Forecast 2004- 2011 (Units in Thousands)
• Table 26. Bluetooth Semiconductor Shipment and Revenue Forecast 2004- 2011
• Table 27. Bluetooth Semiconductor Shipment Unit Forecast by Bluetooth Type 2004- 2011 (Units in Thousands)
• Table 28. Bluetooth Semiconductor Shipment ASP Forecast by Bluetooth Type 2004- 2011
• Table 29. Bluetooth Semiconductor Shipment Revenue Forecast by Bluetooth Type 2004- 2011 (US$ in Thousands)
• Table 30. Bluetooth ULP Single - Mode Semiconductor Shipment and Revenue Forecast 2008- 2011

• Figure 1. Bluetooth - Enabled Equipment Forecast by Product Segment 2004- 2011 (Units in Thousands)
• Figure 2. Which of the Following Best Describes Your Familiarity With Bluetooth Wireless Technology?
• Figure 3. Would You Be Willing to Pay Extra For a Mobile Phone With Bluetooth Technology If It Came Bundled With a Wireless Headset?
• Figure 4. How Much Would You Be Willing to Pay, In Total, For a Bluetooth - Enabled Mobile Phone and Wireless Headset Bundled Package?
• Figure 5. Which of the Following Best Describes Your Familiarity With Bluetooth Wireless Technology?
• Figure 6. Would You Be Willing to Pay Extra For a Mobile Phone With Bluetooth Technology If It Came Bundled With a Wireless Headset?
• Figure 7. How Much Would You Be Willing to Pay, In Total, For a Bluetooth - Enabled Mobile Phone and Wireless Headset Bundled Package?
• Figure 8. Which of the Following Best Describes Your Familiarity With Bluetooth Wireless Technology? EXTREMELY FAMILIAR
• Figure 9. Which of the Following Best Describes Your Familiarity With Bluetooth Wireless Technology? VERY FAMILIAR
• Figure 10. Which of the Following Best Describes Your Familiarity With Bluetooth Wireless Technology? SOMEWHAT FAMILIAR
• Figure 11. Which of the Following Best Describes Your Familiarity With Bluetooth Wireless Technology? NOT VERY FAMILIAR
• Figure 12. Which of the Following Best Describes Your Familiarity With Bluetooth Wireless Technology? NOT AT ALL FAMILIAR
• Figure 13. Bluetooth - Enabled Equipment Forecast by Product Segment Forecast 2004- 2011 (Units in Thousands)
• Figure 14. Bluetooth ASP and Chip Shipment Forecast 2004- 2011
• Figure 15. Bluetooth Semiconductor Shipment Unit Forecast by Bluetooth Type 2004- 2011 (Units in Thousands)
• Figure 16. Bluetooth Semiconductor Shipment Revenue Forecast by Bluetooth Type 2004- 2011 (US$ in Thousands)
• Figure 17. Bluetooth ULP Single - Mode Semiconductor Shipment and Revenue Forecast 2008- 2011