Abstract
Global positioning system (GPS) technology continues to transform the way in which we travel, track our locations, and find various points of interest; and the technology is now low cost enough to incorporate into portable consumer electronic (CE) devices considered affordable by most consumers.
The handheld navigation product that made the biggest splash in 2006 was the personal navigation device (PND). In-Stat expects the market for PNDs to reach 56 million units worldwide by 2011, up from 14 million in 2006. Market drivers include falling price points, enhanced features, stronger consumer awareness of PNDs, and increased marketing and promotion by leading PND manufacturers.
However, 2007 is shaping up to be the year in which mapping and navigation applications truly arrive on mobile handsets. For approximately US$ 10 per month, handset navigation offers similar, if not superior, functionality as PNDs, at a lower price. In-Stat believes that with strong, targeted promotion, wireless service providers can capture potential, price-sensitive PND buyers, adversely impacting future PND growth.
In-Stat' s latest In-Depth research report covers the worldwide market for PNDs in terms of unit shipments, average sales prices, and revenue over the 2005 to 2011 time period. In addition, it includes results from a large-scale survey of consumer attitudes toward PNDs and mobile handset navigation applications.
Table of Contents
- Executive Summary
- Introduction
- Manufacturers
- Garmin
- Magellan
- TomTom
- LG
- Types of Personal Navigation Devices
- Portable PNDs
- Dedicated PNDs for Recreational Purposes
- Personal Digital Assistants
- Component Suppliers
- Global Locate
- SiRF Technology
- Consumer Attitudes
- Familiarity with Personal Navigation Devices
- Personal Navigation Device Purchase Intentions
- Future PND Purchasers
- PND Owners
- Interest in GPS Technology in Mobile Phones
- Market Forecasts
- Market Size
- Unit Shipments
- Revenue and Average Sales Prices
- US Market Share
- Primary Challenge to Shipment Growth in the PND Market: Handset
Navigation Applications
- Mainstream CE Consumers are Price-Sensitive
- Handset Navigation Functionality Can Be Superior to PND Functionality
- Market Size
- Conclusion
- Methodology
- Technology Adoption Panel
- Related In-Stat Reports
List of Tables
- Table 1. Familiarity with Personal Navigation Devices (PNDs)
- Table 2. Intent to Purchase a PND
- Table 3. Reason for Not Purchasing a PND
- Table 4. PND Brand Intending to Purchase
- Table 5. Amount Expected to Pay for PND
- Table 6. Most Important Feature of PNDs
- Table 7. Primary Reason for Which PND Will Be Used
- Table 8. PND Brand Currently Owned
- Table 9. Amount Paid for PND
- Table 10. Most Important Features of PNDs for Current Owners
- Table 11. Place PND was Purchased
- Table 12. Primary Reason for Which PND is Currently Used
- Table 13. Interest Level in Navigation Services on Wireless Phones
- Table 14. Worldwide Unit Shipments of PNDs (Units in Millions), 2005 to 2011
- Table 15. Worldwide Revenue for PNDs (US$ in Millions), 2005 to 2011
- Table 16. Average Sales Prices for PNDs (US$), 2005 to 2011
List of Figures
- Figure 1. Worldwide Unit Shipments for Personal Navigation Devices (Units in Millions), 2005 to 2011
- Figure 2. Familiarity with Personal Navigation Devices (PNDs)
- Figure 3. Intent to Purchase a PND
- Figure 4. PND Brand Intending to Purchase
- Figure 5. Most Important Feature of PND
- Figure 6. PND Brand Currently Owned
- Figure 7. Interest Level in Navigation Services on Wireless Phones
- Figure 8. Preference Between PNDs and Navigation Services on Wireless Phones
- Figure 9. US Market Share of 2006 PND Unit Shipments
