亞洲IP電視市場

Abstract

With a warm up period over the past few years, Asia/Pacific IPTV subscriber numbers have increased quickly. There were 2.7 million subscribers by the end of 2006, an 87.4% growth rate from 2005.

The Asia/Pacific IPTV market' s development has remained diversified. Mature markets include Japan and Hong Kong, with approximately 60% of the total subscribers in 2006. They are expected to continuously take the lead in the regional IPTV development process.

Together with the fast expanding broadband infrastructure and decreases in service price, an expanding middle class is transforming China into the future IPTV dragon. Taiwan and Singapore have a relatively higher penetration of broadband and are pioneers in technology adoptions. For South Korea, the government regulatory issues are expected to be solved soon.

Australia and New Zealand are lagging behind other developed markets, with conservative attitudes from major telecom operators and low general public interest. Other markets like India, Malaysia, and Thailand, together with China, are fueling the growth of the Asia/Pacific IPTV market. Indonesia and the Philippines are expected to provide little uptake due to their weak infrastructures. It is expected that by 2009, IPTV will be present in all of the markets in the region.

Finally, it is worth mentioning that IP-based HDTV is on its way to the Asia/Pacific, with both Hong Kong PCCW and Singapore Singtel expected to start offering IP-based HDTV in 2007.

Table of Contents

• Executive Summary
• Introduction
• Methodology
  • Research Target
  • Geographical Regions
  • Research Methods
  • Forecasting Basis
• Pay-TV Market Overview and IPTV Service Trends
  • Cable TV Market Highlights
  • Digital Satellite Pay TV Market Highlights
  • IPTV Service Trends
• Asia/Pacific Market Landscape
  • Market Subscriber and Revenue Forecast
  • Country Market Assessment and Comparison
• IPTV Development by Country
  • Australia
    • Regulatory Issues and Government Initiatives
    • Network Infrastructure
    • Service Providers
    • Pricing Strategy
    • Forecast
    • Food for Thought
  • China
    • Regulatory Issues and Government Initiatives
    • Network Infrastructure
    • Technology Standard
    • Service Providers
    • Pricing Strategy
    • Forecast
    • Food for Thought
  • Hong Kong
    • Regulatory Issues and Government Initiatives
    • Network Infrastructure
    • Service Providers
    • Pricing Strategy
    • Forecast
    • Food for Thought
  • India
    • Regulatory Issues and Government Initiatives
    • Network Infrastructure
    • Service Providers
    • Pricing Strategy
    • Forecast
    • Food for Thought
  • Japan
    • Regulatory Issues and Government Initiatives
    • Network Infrastructure
    • Service Providers
    • Pricing Strategy
    • Forecast
    • Food for Thought
  • South Korea
    • Regulatory Issues and Government Initiatives
    • Network Infrastructure
    • Service Providers
    • Pricing Strategy
    • Forecast
    • Food for Thought
  • Singapore
    • Regulatory Issues and Government Initiatives
    • Network Infrastructure
    • Service Providers
    • Pricing Strategy
    • Forecast
    • Food for Thought
  • Taiwan
    • Regulatory Issues and Government Initiatives
    • Network Infrastructure
    • Service Providers
    • Pricing Strategy
    • Forecast
    • Food for Thought
  • Other Markets
    • Indonesia
    • Malaysia
    • New Zealand
    • The Philippines
    • Thailand
• Glossary
• Related In-Stat Reports

• Table 1. Cable TV Subscribers by Country in Asia/Pacific (in Millions), 2006
• Table 2. Direct To Home Pay-TV Platforms and Subscribers in Asia/Pacific, 2006
• Table 3. Asia/Pacific IPTV Services Market Subscriber Forecast, 2006- 2012 (in Thousands)
• Table 4. Asia/Pacific IPTV Services Market Revenue Forecast, 2006- 2012 (US$ in Millions)
• Table 5. Major IPTV Service Providers and Registration Date in Japan
• Table 6. Major South Korea Terrestrial Internet VOD Service Providers
• Table 7. Subscribers and Revenue for Other Countries in Asia/Pacific, 2006- 2012, (Subscribers in Thousands, US$ in Millions)

• Figure 1. Asia/Pacific IPTV Services Market Subscriber Forecast, 2006- 2012 (in Thousands)
• Figure 2. Exhibition of IPTV Services in Asia/Pacific, 2007
• Figure 3. Asia/Pacific Country Market Subscribers Split, 2006
• Figure 4. Australia IPTV Subscriber Forecast, 2006- 2012 (in Thousands)
• Figure 5. Australia IPTV Monthly Average Revenue per Subscriber Forecast, 2006- 2012 (US$)
• Figure 6. Australia IPTV Subscription Revenue Forecast, 2006- 2012 (US$ in Millions)
• Figure 7. China IPTV Subscriber Forecast, 2006- 2012 (in Thousands)
• Figure 8. China IPTV Monthly Average Revenue per Subscriber Forecast, 2006- 2012 (US$)
• Figure 9. China IPTV Subscription Revenue Forecast, 2006- 2012 (US$ in Millions)
• Figure 10. Hong Kong IPTV Subscriber Forecast, 2006- 2012 (in Thousands)
• Figure 11. Hong Kong IPTV Monthly Average Revenue per Subscriber Forecast, 2006- 2012 (US$)
• Figure 12. Hong Kong IPTV Subscription Revenue Forecast, 2006- 2012 (US$ in Millions)
• Figure 13. India IPTV Subscriber Forecast, 2006- 2012 (in Thousands)
• Figure 14. India IPTV Monthly Average Revenue per Subscriber Forecast, 2006- 2012 (US$)
• Figure 15. India IPTV Subscription Revenue Forecast, 2006- 2012 (US$ in Millions)
• Figure 16. The Japan IPTV Regulatory Structure, 2007
• Figure 17. Japan IPTV Subscriber Forecast, 2006- 2012 (in Thousands)
• Figure 18. Japan IPTV Monthly Average Revenue per Subscriber Forecast, 2006- 2012 (US$)
• Figure 19. Japan IPTV Subscription Revenue Forecast, 2006- 2012 (US$ in Millions)
• Figure 20. South Korea IPTV Subscriber Forecast, 2006- 2012 (in Thousands)
• Figure 21. South Korea IPTV Monthly Average Revenue per Subscriber Forecast, 2006- 2012 (US$)
• Figure 22. South Korea IPTV Subscription Revenue Forecast, 2006- 2012 (US$ In Millions)
• Figure 23. Singapore IPTV Subscriber Forecast 2006- 2012 (in Thousands)
• Figure 24. Singapore IPTV Monthly Average Revenue per Subscriber Forecast, 2006- 2012 (US$)
• Figure 25. Singapore IPTV Subscription Revenue Forecast, 2006- 2012 (US$ in Millions)
• Figure 26. Taiwan IPTV Subscriber Forecast 2006- 2012 (in Thousands)
• Figure 27. Taiwan IPTV Monthly Average Revenue per Subscriber Forecast, 2006- 2012 (US$)
• Figure 28. Taiwan IPTV Subscription Revenue Forecast, 2006- 2012 (US$ in Millions)