寓教於樂玩具市場：市場發展帶給家電產業的好處

Abstract

The edutainment segment of the toy industry is distinguished by innovative uses of existing technology typically found in mainstream consumer electronics. Over the past three years, there has been a sharp escalation in the development and marketing of edutainment toys aimed at toddlers, grade-school children, and more recently, at infants.

At the same time, parents have become more focused on enhancing children' s educational experience through play.

In-Stat' s latest primary research shows that 68% of respondents (n=1,108) have heard of edutainment toys, while 17% have actually purchased an edutainment toy for the child in their life.

The worldwide market for edutainment toys reached $2.1 billion in 2006. In-Stat expects this figure to reach $7.3 billion by 2011. Drivers for the edutainment market include lower technology costs, increased shelf space within mass-market retailers, and growing parental demand for educational value in their children' s toys.

This report includes worldwide forecasts for unit shipments, ASPs, and revenue for edutainment toys. It also includes new primary research about consumer knowledge and purchase decisions regarding edutainment toys. Finally, this report examines the semiconductor content found in a typical, portable edutainment product on the market today.

Table of Contents

• Executive Summary
• Introduction
• Manufacturers
  • Fisher-Price
    • KidTronics
  • Hasbro
    • PLAYSKOOL VIDEONOW JR Portable Video Player
  • LeapFrog Enterprises
    • Screen-based Products
    • FLY Pentop Computer
  • Sega Toys
    • PICO
    • CoCoPad Learning System
  • VTech
    • V.Smile TV Learning System
    • V.Smile Pocket
    • V.Flash
    • V.Smile Baby
• Component Suppliers
  • ARC International
  • Freescale Semiconductor, Inc.
  • LSI Corporation
• Primary Research Data
  • Familiarity with Edutainment Toys
  • Intent to Purchase Edutainment Toy
  • Future Edutainment Toy Purchasers
  • Past Edutainment Toy Purchasers
• Forecast
  • Market Size
    • Worldwide Revenue
    • Worldwide Unit Shipments
  • Semiconductor Content Forecast
  • Forecast Discussion
    • Market Drivers
    • Market Challenges
• Methodology

List of Tables

• Table 1. Level of Familiarity with Edutainment Toys
• Table 2. Reason for Not Purchasing an Edutainment Toy
• Table 3. Intent to Purchase an Edutainment Toy in Next 12 Months
• Table 4. Interest in Edutainment Toy If It Were Connected to TV
• Table 5. Interest in Edutainment Toy with Features That Can Be Modified Over Time
• Table 6. Edutainment Toy Brand Likely to Purchase in Next 12 Months
• Table 7. Retailer from Which Edutainment Toy Will be Purchased in Next 12 Months
• Table 8. Amount Expected to Pay For Edutainment Toy
• Table 9. Edutainment Toy Brand That Was Purchased
• Table 10. Amount Spent on Edutainment Toy
• Table 11. Age of Child Who Received Edutainment Toy
• Table 12. Worldwide Revenue for Electronic-based Edutainment Products, 2004- 2011 (US$ in Millions)
• Table 13. Worldwide Average Sales Price for Electronic-based Edutainment Products, 2004- 2011 (US$)
• Table 14. Worldwide Unit Shipments of Electronic-based Edutainment Products, 2004- 2011 (Units in Millions)
• Table 15. Composite Semiconductor Forecast, 2006- 2011

List of Figures

• Figure 1. Worldwide Revenue for Electronic-based Edutainment Products, 2004- 2011 (US$ in Millions)
• Figure 2. Worldwide Revenue for Electronic-based Edutainment Products, 2004- 2011 (US$ in Millions)
• Figure 3. Worldwide Unit Shipments of Electronic-based Edutainment Products, 2004- 2011 (Units in Millions)