語音Wi-Fi及Wi-Fi話機市場：消費者調查

Abstract

Could a Wi-Fi-Only phone ever REPLACE your cellular phone? NO or MAYBE was the lukewarm response from survey respondents that participated in an In-Stat Web survey around Wi-Fi phones and communication devices. Although the majority of respondents expressed at least an overall lukewarm interest in Wi-Fi-Only phones, nearly twenty-five percent expressed absolutely no interest. Respondents cited Wi-Fi' s limited range and possible Quality-of-Service (QoS) issues as major obstacles to Wi-Fi' s use as a voice communication technology, over cellular. Also, survey results indicated that current pricing for Wi-Fi-Only phones is significantly higher than what respondents are willing to pay for the devices.

The majority of respondents had never heard of the Sony mylo, a pioneering personal communication device that supports Wi-Fi and VoIP. Results from In-Stat' s TAP survey around Wi-Fi Phones reinforce the sluggishness of the Wi-Fi-Only phone market. Although Wi-Fi-Only phones have been out on the market since 2000-starting in the business segment and moving to the consumer space-this market has never managed to ramp up or attract much consumer interest.

Overall survey results, however, indicated that Wi-Fi is a desirable buddy technology to cellular; the majority of respondents were interested in having a Wi-Fi communication device together with their cellular phones, albeit only if the Wi-Fi phone or communicator device is cheap.

Table of Contents

• Executive Summary
• Introduction
• The Wi-Fi Phone Landscape
  • Dual-Mode Wi-Fi/Cellular Handsets
  • Enterprise Wi-Fi-Only Handsets
  • Consumer Wi-Fi Handsets
    • SIP Wi-Fi-Only Handsets
    • Skype Wi-Fi-Only Handsets
  • Wi-Fi Personal Communication Devices
• Survey Results
  • Key Findings of the Survey
    • General Interest in Wi-Fi Phones
    • Optimal Pricing
    • Cellular Handset Replacement
    • Wi-Fi Personal Communication Devices
• Conclusions
• Methodology
  • Technology Adoption Panel

List of Tables

• Table 1. Sample Current Pricing of Wi-Fi-Only Phones
• Table 2. Current Sample Pricing of Wi-Fi Communication Devices

List of Figures

• Figure 1. Panasonic' s Travel Kit with Skype Wi-Fi-Only Handset and Travel Router
• Figure 2. Linksys' WIP330 Wireless-G IP Phone
• Figure 3. Sony mylo
• Figure 4. Nokia N800
• Figure 5. Interest in Wi-Fi-Only Phones
• Figure 6. Amount Respondents Willing to Pay for Wi-Fi-Only Phones
• Figure 7. Top Reasons for Replacing Cellular Phone with a Wi-Fi-Only Phone
• Figure 8. Level of Interest in Sony mylo
• Figure 9. Willingness to Pay for Sony mylo