專門電視服務用衛星上鏈設備

Abstract

The worldwide Satellite TV Uplink industry is emerging as one of the most important growth drivers for a wide and expanding range of digital video program services.

Our findings include:

• Each geographic market is developing along a unique path for the services that they are being asked to provide
• All markets are beginning to be impacted by the need to support High Definition TV programming services
• New technologies may slow down the need to launch new satellites, but High Definition TV will eventually force the issue
• There will be strong opportunities for the larger companies that manufacture professional video equipment

Professional Video Equipment for the Satellite TV Uplink industry includes video ingest equipment, video playout equipment, digital program insertion equipment for splicing advertising into video streams, and automation systems that control the operation of multiple video program feeds. This report provides a unique overview of the Satellite TV Uplink market in each of four geographic regions, and provides our estimates and forecasts for the annual value of Professional Video Equipment that is likely to be needed by the Satellite TV Uplink market.

We expect this market to experience solid, sustained incremental revenue growth, and have a value of US$ 306 Million during 2010.

Table of Contents

• Executive Summary
• Satellites, Satellites Everywhere and Some IP to Drink
  • Fixed Service Satellites (FSS) Provide Reliable 24/7 Operation
    • Uplinking From a Facility on the Ground to a Fixed Service Satellite
    • Downlinking From a Fixed Service Satellite to a "Footprint" on the Earth
    • Satellites Are Used for a Variety of Professional TV Applications
    • Modern Fixed Service Satellites Provide Redundancy and Expandability
    • Typical Fixed Service Satellite Can be Used for About 15 Years
    • Fixed Service Satellites Are Being Used for All Electronic Communications Services
  • Professional Video Equipment Used by Satellite TV Uplink Facilities
    • Direct-to-Home Platforms
    • Major Pay-TV Aggregators
    • National Network Playout Centers
    • Other Satellite TV Uplinks
  • News Corporation Leads the World for Satellite TV Services
    • News Corporation Covers the Four Screens, Plus Print
    • DIRECTV is a World Leader for Innovations in Direct-to-Home Satellite Services
  • DIRECTV Presents the Gold Standard for Direct-to-Home Uplink Systems
    • DIRECTV Operates Multiple Uplinks
    • DIRECTV Uplinks Expected to Support Over 1,600 High Definition TV Channels
    • DIRECTV Provides World Class Signal Quality Monitoring To Keep It All Looking Good
    • DIRECTV Needs to Integrate All Program Guide Information into the DIRECTV Program Guide
    • DIRECTV Also Inserts DIRECTV Promotional Information and Advertising in 3,200 TV Signals
  • Eight Trends Driving Professional Video Gear into Satellite TV Uplinks
    • Ongoing Transition from Analog to Digital TV Technologies
    • Expansion of Digital Cable TV Services
    • Growth of Digital TelcoTV (IPTV) Services
    • Expansion of Digital Terrestrial TV Distribution Services
    • Emergence of Mobile Video Services
  • Increasing Use of Fiber Optic Networks to Feed Video Signals To Satellite Uplinks
  • Expansion of Personal Video Recorder Services
  • Introduction of More Digital Video Program Streams
  • Introduction of Advanced Modulation to Expand Bandwidth
  • Introduction of Advanced Video Codecs (AVC) to Optimize Bandwidth Utilization
  • The Move Towards High Definition TV Programming
  • The Introduction of Two-Way Interactive Services
• Professional Video Equipment Used for Satellite TV Uplink Facilities
  • Equipment, Software, Automation Systems and Professional Services
  • North America Professional Video Satellite TV Uplink Facilities
    • Direct-to-Home Platforms
    • Major Pay-TV Aggregators
    • National Network Playout Centers
    • Other Satellite TV Uplinks
• European Professional Video Satellite TV Uplink Facilities
  • Direct-to-Home Platforms
  • Major Pay-TV Aggregators
  • National Network Playout Centers
  • Other Satellite TV Uplinks
• Asian Professional Video Satellite TV Uplink Facilities
  • Direct-to-Home Platforms
  • Major Pay-TV Aggregators
  • National Network Playout Centers
  • Other Satellite TV Uplinks
• ROW Professional Video Satellite TV Uplink Facilities
  • Direct-to-Home Platforms
  • Major Pay-TV Aggregators
  • National Network Playout Centers
  • Other Satellite TV Uplinks
• Worldwide Professional Video Satellite TV Uplink Facilities Summary
  • Number of Professional Video Satellite TV Uplinks by Category, by Region
    • Direct-to-Home Platforms by Region
    • Major Pay-TV Aggregators, by Region
    • National Network Playout Centers, by Region
    • Other Satellite TV Uplinks, by Region
    • Summary of All Categories of Professional Video Satellite TV Uplink Facilities by Region
    • Value of Professional Video Equipment Used By Satellite TV Uplink Facilities, by Region
• Methodology
• Related In-Stat Reports
• Offices

List of Tables

• Table 1. Worldwide Annual Value of Professional Video Equipment Used By Satellite TV Uplink Facilities (Annual value, US$ Millions, Annual Growth Rate, Compound Annual Growth Rate)
• Table 2. Worldwide Media Assets Controlled By News Corporation
• Table 3. Number of Professional Satellite TV Uplink Facilities- North America (Number of facilities in units, annual percent growth, percent of total, Compound Annual Growth Rate)
• Table 4. Typical Cost of New Professional Video Equipment for Satellite TV Uplink Facilities- North America (Annual costs in US$ millions, Compound Annual Growth Rate)
• Table 5. Annual Value of Professional Video Equipment for Satellite TV Uplink Facilities- North America (US$ millions, annual growth in percent, percent of regional total, CAGR)
• Table 6. Number of Professional Satellite TV Uplink Facilities- Europe (Number of facilities in units, annual percent growth, percent of total, Compound Annual Growth Rate)
• Table 7. Typical Cost of New Professional Video Equipment for Satellite TV Uplink Facilities- Europe (Annual costs in US$ millions, Compound Annual Growth Rate)
• Table 8. Annual Value of Professional Video Equipment for Satellite TV Uplink Facilities- Europe (US$ millions, annual growth in percent, percent of regional total, CAGR)
• Table 9. Number of Professional Satellite TV Uplink Facilities- Asia (Number of facilities in units, annual percent growth, percent of total, Compound Annual Growth Rate)
• Table 10. Typical Cost of New Professional Video Equipment for Satellite TV Uplink Facilities- Asia (Annual costs in US$ millions, Compound Annual Growth Rate)
• Table 11. Annual Value of Professional Video Equipment for Satellite TV Uplink Facilities- Asia (US$ millions, annual growth in percent, percent of regional total, CAGR)
• Table 12. Number of Professional Satellite TV Uplink Facilities- ROW (Number of facilities in units, annual percent growth, percent of total, Compound Annual Growth Rate)
• Table 13. Typical Cost of New Professional Video Equipment for Satellite TV Uplink Facilities- ROW (Annual costs in US$ millions, Compound Annual Growth Rate)
• Table 14. Annual Value of Professional Video Equipment for Satellite TV Uplink Facilities- ROW (US$ millions, annual growth in percent, percent of regional total, CAGR)
• Table 15. Number of Professional Satellite TV Uplink Facilities by Category- Worldwide (Number of facilities in units, annual percent growth, percent of total, Compound Annual Growth Rate)
• Table 16. Annual Value of Professional Video Equipment for Satellite TV Uplink Facilities by Category Worldwide (US$ millions, annual growth in percent, percent of regional total, CAGR)
• Table 17. Number of Direct-to-Home Platforms in Operation by Region (Number of facilities in units, annual percent growth, percent of total, Compound Annual Growth Rate)
• Table 18. Number of Major Pay-TV Aggregators in Operation by Region (Number of facilities in units, annual percent growth, percent of total, Compound Annual Growth Rate)
• Table 19. Number of National Network Playout Centers in Operation by Region (Number of facilities in units, annual percent growth, percent of total, Compound Annual Growth Rate)
• Table 20. Number of Other Satellite TV Uplinks in Operation by Region (Number of facilities in units, annual percent growth, percent of total, Compound Annual Growth Rate)
• Table 21. Number of All Professional Video Satellite TV Uplinks in Operation by Region (Number of facilities in units, annual percent growth, percent of total, Compound Annual Growth Rate)
• Table 22. Value of Professional Video Equipment Used By Satellite TV Uplink Facilities, By Region (US$ millions, annual growth in percent, percent of regional total, CAGR)

List of Figures

• Figure 1. Fixed Satellite Service "Footprint" Showing the Area of Coverage
• Figure 2. Example of Typical Fixed Satellite Service Uplink-to-Downlink System Level Solution
• Figure 3. Circuitry that Provides the Ability to Switch Around Failed Components in a Fixed Service Satellite
• Figure 4. Example of Fixed Satellite Service Used to Support Two-Way, Triple Play, Voice-over-IP, Data and Video
• Figure 5. Annual Value of Professional Video Equipment for Satellite TV Uplink Facilities- North America (US$ millions)
• Figure 6. Annual Value of Professional Video Equipment for Satellite TV Uplink Facilities- Europe (US$ millions)
• Figure 7. Annual Value of Professional Video Equipment for Satellite TV Uplink Facilities- Asia (US$ millions)
• Figure 8. Annual Value of Professional Video Equipment for Satellite TV Uplink Facilities  ROW (US$ millions)
• Figure 9. Annual Value of Professional Video Equipment for Satellite TV Uplink Facilities by Category- Worldwide (US$ millions)
• Figure 10. Value of Professional Video Equipment Used By Satellite TV Uplink Facilities, By Region (US$ millions)