Abstract
IP Multimedia Subsystem, commonly called IMS, and Fixed/Mobile Convergence (FMC) have become the hottest topics in the industry; and with good reason. IMS represents a vision of the future next-generation carrier network. Unlike previous technology innovations, IMS is much more than technology. IMS will transform carrier business models, and forever change the way consumers and business think of voice, data and video communications. Yet, there is also significant risk associated with IMS. What services and applications will consumers and businesses want? How will the integration of wireline and wireless services (e.g. FMC) change the competitive landscape? How and at what pace will mobile and wireline carriers need to evolve their business models? This service answers these questions by examining both carrier and equipment market trends from the perspective of service bundle integration, differentiation and personalization.
Topics Covered:
- IMS-Based Personal Consumer Services - Examines the market potential for next-generation blended voice/data and video consumer applications, integrated service bundles and customer segment profiles.
- The IMS-Enhanced SMB/Branch Office Integrated Service Bundle - Examines the market opportunity for integrated wireline/mobile service bundles with enhanced IMS functionality.
- Mobile Personal Consumer Services - Investigates the emerging market for mobile multimedia services and applications, including consumer attitudes and preferences.
- Next-Gen IMS Household Services - Examines the emerging market for IPTV, home networking, gaming and other shared broadband services. Existing/future carrier service offerings and strategies are proposed.
- FMC Dual Network Services - Investigates the rapidly emerging market for FMC services, including both service bundles and new dual network (cellular/WiFi) services.
- IT Applications Enhanced by IMS - Examines how IMS can be used to improve enterprise IT applications and business processes.
- IMS Network Infrastructure Trends - Investigates the diverse ways carriers are deploying IMS equipment and how network infrastructure impacts carrier marketing strategies.
Key Questions Answered:
- How will IMS impact next-generation services and business models?
- Will FMC drive the mass migration of consumer VoIP?
- How will enterprises benefit from wireless/wireline integration?
- How can IMS benefit enterprise IT applications?
- What will be the demand for mobile multimedia services?
- How can carriers use IMS to increase ARPU?
