Abstract
Summary
The "Audience of One" describes the way that the modern electronic
entertainment industry is shaping up. Each individual represents an "Audience
of One," and will soon be in position to request that they have access to
their electronic entertainment content in any location, on any device, at any
time. The concept of the "Audience of One" describes the many new addressable
market segments that are emerging. There will still be a mass market for DVDs
and music, but there will be many new segments and sub-segments that provide
incremental revenue opportunities based on new packaging, new delivery
methods, and new devices that make it possible to "consume" electronic
entertainment during more hours of a consumer's day. Convenience is becoming
as important as the Content, and the more delivery systems that enter into the
mix, the more options for convenient Content usage appears.
This report starts at the macro level and discusses the Internet as the de
facto storefront for this new audience and its associated emerging markets.
The next topics scale down to the user and cover the devices, the channels
used to disseminate the Content, and the UMD market. The following section
covers luggable media. Finally, the report concludes with a discussion of the
importance of managed copies and future expectations.
Table of Contents
Executive Summary
Introduction: The "Audience of One" Begins to Emerge
Methodology
- Previously Issued In-Stat Publications Pertinent to this Report
How Does The "Audience of One" Get Their Hands on Their "Content?"
Mobile Devices Still Have Many Questions to be Answered
- VoWLAN for Mobile Devices
Portable Devices are Likely to be Driven by Music Downloads, Then TV Shows, Then Movies
- Players in the PMP Market
- Content and PMP Forecasts
- PSP and UMD
- Forecasts- Perspective of the Bigger Picture
Luggable Media Uses Solid State Storage and Hard Disk Drives to Replace CDs and DVDs
The Concept of "Managed Copies" Will Become Important
2006 and 2007 Are the Years of Experimentation, 2008 Will Be When the Market Actually Begins to Ramp Up
Snacking on Long-Form Content
List of Tables
- Table 1. Portable Media Player Units in Use by Region, (Units in Thousands)
- Table 2. Revenue per Portable Media Player by Region
- Table 3. Total Portable Media Player Revenue by Region (US$ in Millions)
- Table 4. PSP Units in Use by Region (Units in Thousands)
- Table 5. Revenue per PSP Player for Movie and TV Content by Region
- Table 6. Total PSP Revenue for Movie and TV Content by Region (US$ in
Millions)
List of Figures
- Figure 1. Image of the Archos AV 700
- Figure 2. Image of the Apple iPod
- Figure 3. Image of the Samsung Q1 Ultra Mobile PC
- Figure 4. Image of a Sony UMD
- Figure 5. Revenue from PSP UMD Disc Sales, DVD Disc Sales, and
Next-Generation DVD Disc Sales (US$ in Billions)
- Figure 6. Revenue Comparison for Video Content Purchased to be Viewed by
Player Type: PMP, PSP, Next-Gen DVD Players, and Standard DVD Players (US$ in
Billions)
- Figure 7. North American Households with DVD Players, Portable Media
Players, PSPs, and Mobile Video Subscribers (Households in Millions)
- Figure 8. Revenue for Media by Consumed by Portable and Mobile Devices
(US$ in Billions)
- Figure 9. Examples of Luggable Media- Microdrive, microSD, SD, Memory
Stick Duo
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