媒體轉接器市場之分析與預測

Abstract

Still in their infancy, media adapters have largely been the territory of the early adopter, tech-savvy, power computer user. This group initially led the digital media revolution, pushing the envelope by distributing music and video over the Internet, essentially forcing the entertainment industry to deal with all forms of digital entertainment. Now these users are driving the market for the in-home distribution of content beyond the desktop to home entertainment devices located throughout the home.

With still limited worldwide availability, media adapters are only now finding their way onto the shelves of mainstream consumer electronics retailers. Media adapters are increasingly able to bypass the networked PC and directly access audio content via the Internet. This begins to raise questions about the roll of the traditional PC in the home, especially as individual devices on a network are given more intelligence.

The market is still in its early-adopter stage, and we expect a five-year compound annual growth rate (CAGR) of 76% from 2004 through 2009. We segment the stand-alone media adapter market into Media Center Extenders, A/V Media Adapters, and Audio Adapters.

Discussions of content, digital rights management, connectivity, hardware compatibility/setup, competitive factors, the three market segments, consumer survey results, selected players, vendor market shares, regional segmentation, and two forecast scenarios for 2004-2009 are included.

Table of Contents

• Executive Summary
• Methodology
  • Methodology for Panel Survey
  • Methodology for General Consumer Survey
• Media Adapter Market Overview
• The Media Adapter Market
  • Media Adapters Emerge
  • Media Adapter Vendors
  • Early Adopter & Tech Savvy Stage
  • 2005 CES: Media Adapter Madness
  • Media Adapter Market Issues
    • Low Consumer Awareness
    • Content
    • Digital Rights Management
    • Hardware Compatibility and Ease of Network Setup
      • Windows Media Connect
      • PlaysForSure
      • Networked Media Product Requirements
      • Digital Living Network Alliance Home
    • Connectivity and 802.11x
    • Broadband Speed as Issue
  • Consumers: Survey Says...
    • Usage Patterns for the Average US Adult Consumer
    • Usage Patterns & Interests for Panel Members
  • Competitive Factors
    • Consumer Electronics Vendors Pose Challenge
• Media Adapter Categories
  • A/V Media Adapters
    • Prismiq Jump Starts Market
    • Others Join
    • Growing Pains
    • Network Equipment Vendors Enter Market
    • Integrated Gateway and Adapter Systems
    • Consumer Electronics Vendor Entrants
    • High Definition Adapters
    • Apple Macintosh-Compatible Adapters
  • Media Center Extenders
    • HP & Linksys
    • Compatibility
    • OnSpot Setup Service
    • Availability of MCE 2005
    • MCX for Xbox
  • Audio-Only Adapters/Receivers
    • Linksys
    • Roku
    • Creative
    • Apple Computer
• Forecast
  • Worldwide Media Adapter Forecast by Segment
  • Alternate Forecast Scenario by Segment
  • Vendor Market Shares
  • Sales by Geographical Region
• Selected Vendor Profiles
  • ActionTec Electronics
  • Buffalo Technology (USA), Inc.
  • D-Link
  • Hewlett Packard
  • Linksys
  • NetGear
  • Prismiq
  • Roku
  • Thomson
  • Video Without Boundaries
  • ViewSonic
  • Voyetra Turtle Beach

List of Tables

• Table 1. Media Adapter Vendors Matrix
• Table 2. Worldwide Media Adapter Shipment Forecast, 2004-2009 (Units in Thousands)
• Table 3. Alternate Scenario: Worldwide Media Adapter Shipment Forecast, 2004-2009 (Units in Thousands)
• Table 4. 2004 Worldwide Media Adapter Vendor Market Shares
• Table 5. Media Adapter Shipment Forecast by Region, 2004-2005

List of Figures

• Figure 1. PlaysForSure Logo
• Figure 2. Time to Download a 100-Minute Movie
• Figure 3. Average NA Consumer Primary Method of Internet Connection at Home
• Figure 4. Music Downloading Activity
• Figure 5. Music Download Services Used
• Figure 6. Devices Panel Members Use at Home
• Figure 7. Panel Members Primary Method of Internet Connection at Home
• Figure 8. Interest in Connecting PC to CE Device
• Figure 9. Linksys Wireless-B Music System
• Figure 10. Kenwood Fineline A/V Receiver
• Figure 11. Philips Streamium MC-i250 Wireless Micro HiFi System
• Figure 12. The Prismiq MediaPlayer
• Figure 13. The D-Link MediaLounge DSM 320RD
• Figure 14. Thomson Acoustic Research Digital MediaBridge
• Figure 15. Buffalo Technologies LinkTheater
• Figure 16. HP x5400 Media Center Extender
• Figure 17. Linksys Media Center Extender
• Figure 18. Media Center Extender Deployed on Home Network
• Figure 19. A Media Center Extender Connects to Home Network
• Figure 20. Linksys Wireless-B Adapter
• Figure 21. The Roku M2000
• Figure 22. Creative Sound Blaster Wireless Music Adapter
• Figure 23. Apple AirPort Express Base Station & Stereo Connection Kit