Abstract
Pharmaceutical Medical Publications (PH104) examines the organizational
structures, budgets, staffing, strategies, processes, timeframes, tactics, and
outsourcing investments that top performing medical publication teams employ
to support their companies and impact bottom-line results.
STRATEGY
If you are looking for strategies and benchmarks to win additional resource
support for your medical publications department, to develop more
comprehensive medical publication strategies, or to elevate your medical
publications department to a more strategic level, this report is for you.
SUPPORT
Back your position with the power of industry intelligence. Our report gives
you support for your ideas and prepares you for meetings, presentations and
strategy discussions with key executives. Real-world examples show how great
companies, such as Bristol-Myers Squibb, Johnson & Johnson, Pfizer and
Sanofi-Aventis, integrate and organize their medical publication tasks
to deliver the most strategic impact.
SUCCESS
Our reports are ready to use from the moment you get them. Skim the chapter
introductions and high-level process charts to get a quick understanding of
the report' s key concepts. Then read the detailed best practices and case
studies that interest you the most -- and find the detail and data you need
for your own team. Throughout the report, you will learn from extensive
practices, charts and case studies.
Table of Contents
Executive Summary
- Profiled Companies
- Optimizing Medical Publication Efforts: Five Principles for Success
Medical Publications Structure, Budgets and Outsourcing
- Medical Publication Organizational Structures
- Medical Publication Budgets
- Medical Publication Process and Outsourcing
Publications Planning and Market Preparation
- Setting the Publications Strategy
- Supporting Marketing through Publications
- Pursuing Target Authors, Journals and Periodicals
- Publishing Negative Trial Results
- Publications Trends and Challenges
Medical Publications Department Profiles
- Company A Profile
- Company B Profile
- Company C Profile
- Company D Profile
- Company E Profile
- Company F Profile
Medical Publications Team Profiles
- Company G Profile
- Company H Profile
- Company I Profile
- Company J Profile
- Company K Profile
- Company L Profile
- Company M Profile
- Company N Profile
CHARTS AND GRAPHICS
Executive Summary
- Figure Ex.1: Study Context: Therapeutic Areas
- Figure Ex.2: Advantages vs. Disadvantages of Outsourcing
Medical Publications Structure, Budgets and Outsourcing
- Medical Publication Organizational Structures
- Figure 1.1: Does the Company Have a Centralized Structure in Place to
Manage Medical Publications?
- Figure 1.2: Centralized Structure Model
- Figure 1.3: Moderately Centralized Structure Model
- Figure 1.4: Does the Company Have a Dedicated Medical Publications
Department?
- Figure 1.5: Dedicated Medical Publication Departments Housed Under What
Functions
- Medical Publication Budgets
- Figure 1.6: Average Contributions to Annual Medical Publications' Budgets
- Figure 1.7: Contributions to Medical Publication Budgets
- Figure 1.8: 2005 Annual Medical Publications Budget
- Figure 1.9: 2006 Annual Medical Publications Budget
- Figure 1.10: 2007 Annual Medical Publications Budget
- Figure 1.11: 2008 Projected Annual Medical Publications Budget
- Figure 1.12: Annual Medical Publication Budgets from 2005-2008
- Figure 1.13: How Does Your Company Measure the Success of its Medical
Publication Efforts?
- Figure 1.14: Medical Publication Ratings
- Figure 1.15: Lifecycle Stage When a Company Typically Develops a Medical
Publication Strategy
- Medical Publication Process and Outsourcing
- Figure 1.16: Lifecycle Stage When a Company Typically First Publishes an
Abstract
- Figure 1.17: Lifecycle Stage When a Company Typically First Publishes a
Manuscript
- Figure 1.18: Last Lifecycle Stage When Medical Publication Typically Works
with a Drug
- Figure 1.19: Outsourced Medical Publication Tasks
- Figure 1.21: Outsourced Annual Medical Publication Budgets from 2005-2008
- Figure 1.20: Percentage of 2005 Medical Publications Budget Outsourced
- Figure 1.22: Percentage of 2006 Medical Publications Budget Outsourced
- Figure 1.23: Percentage of 2007 Medical Publications Budget Outsourced
- Figure 1.24: Percentage of Projected 2008 Medical Publications Budget
Outsourced
Publications Planning and Market Preparation
- Figure 2.1: Medical Publication Objectives
- Figure 2.2: The Four Publications Audiences
- Figure 2.3: Lifecycle Stage When a Company Typically Develops a Medical
Publication Strategy
- Setting the Publications Strategy
- Figure 2.4: Functions Involved in Medical Publications Planning
- Figure 2.5: Functions Involved in Medical Publications Planning by Company
- Supporting Marketing through Publications
- Figure 2.6: Channels Leveraged in Medical Publication Efforts
- Pursuing Target Authors, Journals and Periodicals
- Figure 2.7: Importance of Criteria in Choosing a Publication
- Publishing Negative Trial Results
- Figure 2.8: Standards Companies Follow in Authoring Medical Publications
- Figure 2.9: Medical Publications Challenges
Medical Publications Department Profiles
- Figure 3.1: Department-Wide Medical Publication Headcounts
- Figure 3.2: Department-Wide Percentage of Time Allocated to Manage
Outsourced Publications Work
- Figure 3.3: Department-Wide vs. Team-Wide Publication Production per FTE
- Figure 3.4: Department-Wide: Average Number of Publications
- Figure 3.5: Department Perspective: 2007 Abstracts Produced per FTE
- Figure 3.6: 2007 Department Productivity: Planned vs. Actual Manuscripts
Produced
- Figure 3.7: Department Perspective: 2007 Manuscripts Produced and
Published per FTE
- Table 3.1: Brand Overview
- Table 3.2: Brand Medical Publication Production Overview
- Company A Profile
- Figure A.1: Company A Structure and Funding
- Figure A.2: Company A Resources
- Figure A.3: Company A Outsourcing Snapshot
- Figure A.4: Company A Production and Time Management
- Figure A.5: Company A Publication Criteria and Publication Channels
- Figure A.6: Company A' s Typical Medical Publication Timeframe
- Figure A.7: Company A Goals and Ratings
- Figure A.8: Company A Challenges
- Figure A.9: Case Study: Brand A Dashboard
- Figure A.10: Case Study: Brand A Headcounts
- Figure A.11: Case Study: Brand A Publications
- Company B Profile
- Figure B.1: Company B Structure and Funding
- Figure B.2: Company B Resources
- Figure B.3: Company B Outsourcing Snapshot
- Figure B.4: Company B Production and Time Management
- Figure B.5: Company B Publication Criteria and Regulatory Standards
- Figure B.6: Publication Channels Leveraged by Company B
- Figure B.7: Company B' s Typical Medical Publication Timeframes
- Figure B.8: Company B Goals and Ratings
- Figure B.9: Company B Challenges
- Figure B.10: Case Study: Brand B Dashboard
- Figure B.11: Brand B: Medical Publication Impact Report
- Company C Profile
- Figure C.1: Company C Structure and Funding
- Figure C.2: Company C Resources
- Figure C.3: Company C Outsourcing Snapshot
- Figure C.4: Company C Production and Time Management
- Figure C.5: Company C Publication Criteria and Regulatory Standards
- Figure C.6: Publication Channels Leveraged by Company C
- Figure C.7: Company C' s Typical Medical Publication Timeframes
- Figure C.8: Company C Goals and Ratings
- Figure C.9: Company C Challenges
- Figure C.10: Case Study: Brand C Dashboard
- Figure C.11: Case Study: Brand C Medical Publication Investments
- Figure C.12: Case Study: Brand C Headcounts
- Figure C.13: Case Study: Brand D Publications
- Figure C.14: Brand C: Medical Publication Impact Report
- Company D Profile
- Figure D.1: Company D Structure and Funding
- Figure D.2: Company D Resources
- Figure D.3: Company D Outsourcing Snapshot
- Figure D.4: Company D Production and Time Management
- Figure D.5: Company D Publication Criteria and Regulatory Standards
- Figure D.7: Company D' s Typical Medical Publication Timeframes
- Figure D.6: Publication Channels Leveraged by Company D
- Figure D.8: Company D Goals and Ratings
- Figure D.9: Company D Challenges
- Figure D.10: Case Study: Brand D Dashboard
- Figure D.11: Case Study: Brand D Headcounts
- Figure D.12: Case Study: Brand D Publications
- Figure D.13: Brand D: Medical Publication Impact Report
- Company E Profile
- Figure E.1: Company E Structure and Funding
- Figure E.2: Company E Resources
- Figure E.3: Company E Outsourcing Snapshot
- Figure E.4: Company E Production and Time Management
- Figure E.5: Company E Publication Criteria and Regulatory Standards
- Figure E.6: Publication Channels Leveraged by Company E
- Figure E.7: Company E' s Typical Medical Publication Timeframes
- Figure E.8: Company E Goals and Ratings
- Figure E.9: Company E Challenges
- Figure E.10: Case Study: Brand E Dashboard
- Figure E.11: Case Study: Brand E Medical Publication Investments
- Figure E.12: Case Study: Brand E Headcounts
- Figure E.13: Case Study: Brand E Publications
- Figure E.14: Brand E: Medical Publication Impact Report
- Company F Profile
- Figure F.1: Company F Structure and Funding
- Figure F.2: Company F Resources
- Figure F.3: Company F Outsourcing Snapshot
- Figure F.4: Company F Production and Time Management
- Figure F.5: Company F Publication Criteria and Regulatory Standards
- Figure F.6: Publication Channels Leveraged by Company F
- Figure F.7: Company F' s Typical Medical Publication Timeframes
- Figure F.8: Company F Goals and Ratings
- Figure F.9: Company F Challenges
- Figure F.10: Case Study: Brand F Dashboard
- Figure F.11: Case Study: Brand F Headcounts
- Figure F.12: Case Study: Brand F Publications
- Figure F.13: Case Study: Brand F: Medical Publication Impact Report
Medical Publications Team Profiles
- Figure 4.1: Medical Publication Team Headcounts (excluding Companies M & N)
- Figure 4.2: Percentage of Publication Team' s Time Allocated to Manage
Outsourced Work
- Figure 4.3: Team Perspective: Average Number of Publications (excluding
Outlier Companies M & N)
- Figure 4.4: Team Perspective: 2007 Abstracts Produced per FTE (excluding
Companies M & N)
- Figure 4.5: 2007 Team Productivity: Planned vs. Actual Manuscripts
Produced (excluding Companies M & N)
- Figure 4.6: Team Perspective: 2007 Manuscripts Produced and Published per
FTE (excluding Companies M & N)
- Table 4.7: Brand Overview
- Table 4.8: Brand Medical Publication Production Overview
- Company G Profile
- Figure G.1: Company G Structure and Funding
- Figure G.2: Company G Resources
- Figure G.3: Company G Outsourcing Snapshot
- Figure G.4: Company G Production and Time Management
- Figure G.5: Publication Channels Leveraged by Company G
- Figure G.6: Company G Publication Criteria and Regulatory Standards
- Figure G.7: Company G' s Typical Medical Publication Timeframes
- Figure G.8: Company G Goals and Ratings
- Figure G.9: Company G Challenges
- Company H Profile
- Figure H.1: Company H Structure and Funding
- Figure H.2: Medical Publication Team Headcounts
- Figure H.3: Company H Outsourcing Activities
- Figure H.4: Company H Production and Time Management
- Figure H.5: Company H Publication Criteria and Regulatory Standards
- Figure H.6: Publication Channels Leveraged by Company H
- Figure H.7: Company H' s Typical Medical Publication Timeframes
- Figure H.8: Company H Goals and Ratings
- Figure H.9: Company H Challenges
- Figure H.10: Case Study: Brand H Dashboard
- Figure H.11: Case Study: Brand H Headcounts
- Figure H.12: Case Study: Brand H Publications
- Figure H.13: Brand H: Medical Publication Impact Report
- Company I Profile
- Figure I.1: Company I Structure and Funding
- Figure I.2: Company I Resources
- Figure I.3: Company I Outsourcing Snapshot
- Figure I.4: Company I Production and Time Management
- Figure I.5: Company I Publication Criteria and Regulatory Standards
- Figure I.6: Publication Channels Leveraged by Company I
- Figure I.7: Company I' s Typical Medical Publication Timeframes
- Figure I.8: Company I Goals and Ratings
- Figure I.9: Company I Challenges
- Figure I.10: Case Study: Brand I Dashboard
- Figure I.11: Case Study: Brand I Medical Publication Investments
- Company J Profile
- Figure J.1: Company J Structure and Funding
- Figure J.2: Company J Resources
- Figure J.3: Company J Outsourcing Snapshot
- Figure J.4: Company J Production and Time Management
- Figure J.5: Company J Publication Criteria and Regulatory Standards
- Figure J.6: Publication Channels Leveraged by Company J
- Figure J.7: Company J' s Typical Medical Publication Timeframes
- Figure J.8: Company J Goals and Ratings
- Figure J.9: Company J Challenges
- Figure J.10: Case Study: Brand J Dashboard
- Figure J.11: Case Study: Brand J Medical Publication Investments
- Figure J.12: Case Study: Brand J Headcounts
- Figure J.13: Case Study: Brand J Publications
- Figure J.14: Brand J: Medical Publication Impact Report
- Company K Profile
- Figure K.1: Company K Structure and Funding
- Figure K.2: Company K Medical Publications Team Headcounts
- Figure K.3: Company K Outsourcing Activities
- Figure K.4: Company K Production and Time Management
- Figure K.5: Company K Publication Criteria and Regulatory Standards
- Figure K.6: Publication Channels Leveraged by Company K
- Figure K.7: Company K: Typical Medical Publication Timeframes
- Figure K.8: Company K Goals and Ratings
- Figure K.9: Company K Challenges
- Figure K.10: Case Study: Brand K Dashboard
- Figure K.11: Case Study: Brand K Medical Publication Investments
- Figure K.12: Case Study: Brand K Medical Publication Headcounts
- Figure K.13: Case Study: Brand K Medical Publication Impact Report
- Company L Profile
- Figure L.1: Company L Structure and Funding
- Figure L.2: Company L: Medical Publication Team Headcounts
- Figure L.3: Company L Outsourcing Snapshot
- Figure L.4: Company L Production and Time Management
- Figure L.5: Company L Publication Criteria and Regulatory Standards
- Figure L.6: Publication Channels Leveraged by Company L
- Figure L.7: Company L' s Typical Medical Publication Timeframes
- Figure L.8: Company L Goals and Ratings
- Figure L.9: Company L Challenges
- Figure L.10: Case Study: Brand L Dashboard
- Figure L.11: Case Study: Brand L Medical Publication Investments
- Company M Profile
- Figure M.1: Company M Structure and Funding
- Figure M.2: Company M Resources
- Figure M.3: Company M Outsourcing Snapshot
- Figure M.4: Company M Production and Time Management
- Figure M.5: Company M Publication Criteria and Regulatory Standards
- Figure M.6: Publication Channels Leveraged by Company M
- Figure M.7: Company M' s Typical Medical Publication Timeframes
- Figure M.8: Company M Goals and Ratings
- Figure M.9: Company M Challenges
- Figure M.10: Case Study: Brand M Dashboard
- Figure M.11: Case Study: Brand M Medical Publication Investments
- Figure M.12: Case Study: Brand M Headcounts
- Figure M.13: Case Study: Brand M Publications
- Figure M.14: Brand M: Medical Publication Impact Report
- Company N Profile
- Figure N.1: Company N Structure and Funding
- Figure N.2: Company N Resources
- Figure N.3: Company N Outsourcing Snapshot
- Figure N.4: Company N Production and Time Management
- Figure N.5: Company N Publication Criteria and Regulatory Standards
- Figure N.6: Publication Channels Leveraged by Company N
- Figure N.7: Typical Medical Publication Timeframes
- Figure N.8: Company N Goals and Ratings
- Figure N.9: Company N Challenges
- Figure N.10: Case Study: Brand N Dashboard
- Figure N.11: Case Study: Brand N Medical Publication Investments
- Figure N.12: Case Study: Brand N Headcounts
- Figure N.13: Case Study: Brand N Publications
- Figure N.14: Brand N: Medical Publication Impact Report
|
