中國健康促進衛生製品市場

Table of Contents

Chapter 1 The market development of Chinese Hygienical products trade

• 1.1 Six stages of the development of Chinese Hygienical products trade
  • 1.1.1 Stage of rising
  • 1.1.2 High speed developing stage
  • 1.1.3 Steady developing stage
  • 1.1.4 Climax stage
  • 1.1.5 Sharply gliding stage
  • 1.1.6 Adjusting and recovering stage
• 1.2 Current situation of Chinese Hygienical products market
  • 1.2.1 Sales volume of Chinese Hygienical products over the years
  • 1.2.1 Analysis of life cycle of Chinese health product trade
  • 1.2.3 The potential market scale of Chinese Hygienical products market
  • 1.2.4 Main characteristic of Chinese Hygienical products manufacturing enterprise
• 1.3 The review of Chinese Hygienical products trade in 2004
  • 1.3.1 Marginal benefit droPPing down makes there is scale uneconomical
  • 1.3.2 Leading enterprises are suffering. The external capital entered in scale
  • 1.3.3 The changes of the marketing way of health product
  • 1.3.4 The innovation pLAN of the products becomes the main comPETition way to gain marketing share
  • 1.3.5 The remarkable change has taken place with the communication way with consumers
  • 1.3.6 The arrival of datumization marketing
  • 1.3.7 Terminal station interception shows powerful strength

Chapter 2 The consumer behavior analysis of Hygienical products

• 2.1 The comparing analysis of consumers in nine big cities
  • 2.1.1 Comparison of affecting factor
  • 2.1.2 Category of the most eating Hygienical products
  • 2.1.3 The most frequent eating occasion
  • 2.1.4 Eating frequency comparison
  • 2.1.5 Consuming habit comparison of health product brand in nine big cities
• 2.2 The research of Beijing consumer
  • 2.2.1 The analysis of factors which affect consumers' buying
    • (1) The factor should be considered when choosing Hygienical products
  • 2.2.2 Distribution map of great consumers of different income, age and sex
  • 2.2.3 Brand consuming habit, brand perfect degree and real brand rank
  • 2.2.4 The eating frequency of consumers in different ages and different income
    • (1) The eating frequency of consumers in different ages
• 2.3 The research of Shanghai consumer
  • 2.3.1 The analysis of factors which affect consumers buying
    • (1) The factor should be considered when choosing Hygienical products
  • 2.3.2 Distribution map of great consumers of different income, age and sex
  • 2.3.3 Brand consuming habit, brand perfect degree and real brand rank
  • 2.3.4 The eating frequency of consumers in different ages and different income
    • (1) The eating frequency of consumers in different ages

Chapter 3 The demand situation analysis of focal Hygienical products trade divided according to age

• 3.1 Health product market of children
  • 3.1.1 Market demand of children health product
  • 3.1.2 The analysis of children consuming habit
  • 3.1.3 The analysis of children consuming habit
  • 3.1.4 The break through should be made for children health product market
• 3.2 Health product market of elderly people
  • 3.2.1 Market of elderly is the biggest share of health product market
  • 3.2.2 Segment of market of elderly
  • 3.2.3 Consuming analysis of elderly health product

Chapter 4 The market of women' s menopause

• 4.1 Market situation of women' s menopause Hygienical products
  • 4.1.1 More and more attention paid to the health care in menopause
• 4.2 Women' s menopause Hygienical products
• 4.3 Health product market of women in menopause
  • 4.3.1 Medicine for menopause is mainly estrogen
  • 4.3.2 Medicine for menopause changed to dispersing type competition pattern
• 4.4 The barrier of entering market
• 4.5 Psychological analysis
• 4.6 Trend analysis of market competition
  • 4.6.1 The present situation and characteristic of market competition
  • 4.6.2 The present situation and characteristic of market competition
  • 4.6.3 The menopause medicine using, main and branch are neck and neck
  • 4.6.4 The menopause medicine market will be divided gradually
• 4.7 Leading enterprise, YST
  • 4.7.1 Basic situation of the company
  • 4.7.2 Main products and production capacity of the company
  • 4.7.3 Analysis of company' s operation situation
  • 4.7.4 Analysis of company' s advantage product, Duo' er Capulse
• 4.8 Market promotion suggestion
  • 1. Brand is more important than product

Chapter 5 The market of calcium supplement Hygienical products

• 5.1 Market situation of calcium supplement Hygienical products
  • 5.1.1 Market demand scale
  • 5.1.2 Scale increase of calcium enriching market
  • 5.1.3 Analysis of the characteristic of main market
  • 5.1.4 Three factors make the low price products sold best
• 5.2 Market situation of calcium supplement Hygienical products
  • 5.2.1 Market competition
  • 5.2.2 Market performance of main brands from 2001 to 2004
  • 5.2.3 New market competition strategy
• 5.3 Enterprise in advantage-WYETH-BT Pharmaceutical Co., Ltd.
  • 5.3.1 Brief introduction of the company
  • 5.3.2 Market performance of the main products of the company
  • 5.3.3 The financial analysis of the company

Chapter 6 The market of vitamin Hygienical products

• 6.1 Market situation of vitamin Hygienical products
  • 6.1.1 Vitamin market overview
  • 6.1.2 The growth situation of Hygienical products in 2004
  • 6.1.3 The competition situation and present situation of vitamin market in Shanghai in 2004
• 6.2 Market situation of multivitamin
  • 6.2.1 Multivitamin market is getting better and better
  • 6.2.2 The output value of multivitamin in 2004
  • 6.2.3 Chinese vitamiun market situation
  • 6.2.4 There is still opportunity for multivitamin
• 6.3 Enterprises in advantage-Hangzhou Minsheng Pharmaceutical Co.Ltd.
  • 6.3.1 Brief introduction of the company
  • 6.3.2 Operating range and main products
  • 6.3.3 Marketing direction and marketing network
  • 6.3.4 Analysis of company' s operation situation
  • 6.3.5 The advantage product, 21 super-vita
• 6.4 The forecast and analysis of prospect of vitamin Hygienical products
  • 6.4.1 Prospect forecast
  • 6.4.2 Suggestion of Hygienical products investment

Chapter 7 The market of weight losing Hygienical products

• 7.1 Preview of weight losing Hygienical products market
  • 7.1.1 Market capacity and potential are huge
  • 7.1.2 Sales volume of losing weight health product in these years
  • 7.1.3 The sales growth of weight-reducing market in 2004
  • 7.1.4 The category structure of health product in our country
• 7.2 Competitive situation of weight- losing Hygienical products in China
  • 7.2.1 Market competitive situation analysis
  • 7.2.2 Market performance of main products
  • 7.2.3 Market characteristic of weight-reducing products
• 7.3 Leading enterprise, Nanjing Changao Pharmacial Co.Ltd
  • 7.3.1 Basic information of the enterprise
  • 7.3.2 Production capacity and main products
  • 7.3.3 Analysis of company' s finacial situation
  • 7.3.4 Analysis of main product of the company, OKIN (Sibutramine Hydrochloride Capsules)

Chapter 8 The market of beauty Hygienical products

• 8.1 Preview of beauty Hygienical products market
  • 8.1.1 Beauty Hygienical products category
  • 8.1.2 Sales situation and analysis of beauty Hygienical products in our country over years
  • 8.1.3 Market scale growth situation of beauty Hygienical products in our country in 2004
• 8.2 Analysis of market competition of beauty Hygienical products
  • 8.2.1 Market competition overview
  • 8.2.2 Market performance of main products from 2001 to 2002
  • 8.2.3 Rank analysis of sales of beauty Hygienical products in 2003
  • 8.2.4 Rank analysis of sales of beauty Hygienical products in 2004
• 8.3 Leading enterprise, Jian Kang Yuan Group
  • 8.3.1 Basic information of the enterprise
  • 8.3.2 Operation range and main products
  • 8.3.3 The introduction of main stock control and stockholder of the enterprise
  • 8.3.4 Main operation and income of the enterprise
  • 8.3.5 Analysis of main product, Madam Oral Liquid
  • 8.3.5 Analysis of main product, Quiet Oral Liquid
• 8.4 The analysis and forecast of developing trend of beauty Hygienical products
  • 8.4.1 Analysis of developing trend
  • 8.4.2 Forecast of developing trend

Chapter 9 Brain Tonic Hegienical Product Market

• 9.1 An overview of market development
  • 9.1.1 Developing process of the market
• 9.2 Analysis of market features
  • 9.2.1 Brain enrichment preceding examinations worthy of exploitation
  • 9.2.2 Rational marketing strategy
  • 9.2.3 Technology dominates the market
  • 9.2.4 Market is still at the growing stage
• 9.3 Leading Enterprise-Fu Loi
  • 9.3.1 General introduction of the company
  • 9.3.2 Main products of the company
  • 9.3.3 Financial analysis of the company
  • 9.3.4 Analysis of company' s advantageous product

Chapter 10 The Hygienical Products Market of Stomach and Guts Improvement

• 10.1 An Overview of the Market Development
  • 10.1.1. The large demand of the market
  • 10.1.2. The development of stomach ameliorative products in our country
  • 10.1.3. The sales of stomach ameliorative products in our country through the years
  • 10.1.4. The fact of stomach ameliorative products in our country increasing in 2004
• 10. 2 The Leader-Angli Co,Ltd. Of Shanghai Jiao Tong University
  • 10.2.1. Basic circumstance of the company
  • 10.2.2. The scope of management
  • 10.2.3. Main products
  • 11.2.4. The management analysis of the main company' s operation

Chapter 11 The Market of Hygienical Products for Improving Immunity

• 11. 1 An Overview of the Market
  • 11.1.1. SARS stir up the market of hygienical products for improving immunity
  • 11.1.2. The main completive brands in the market
  • 11.1.3. The increase of the improving immunity products market in 2004
• 11.2 The Present Condition of Panax Gen-Seng Market
  • 11.2.1 Main sales way of hygienical products of Panax ginseng C.A.Mey.
  • 11.2.2 Condition of the main Panax ginseng C.A.Mey. Products
  • 11.2.3 The analysis of the consumers' purchase factor
• 11.3 Analysis of Cow Colostrums Series
  • 11.3.1 Track of cow colostrums market
  • 11.3.2. Opportunity in cow colostrums market
  • 11.3.3 Competition of cow colostrums brands
• 11.4. The leader-Wanji Medicine Company in Shenzhen
  • 11.4.1 The company' s basic circumstance
  • 11.4.2. The company' s sales network
  • 11.4.3. Construction and brand of the company' s main product
  • 11.4.4. Company finance circumstance analysis

Chapter 12 Analysis of Other Urgent Demands of the Market

• 12.1 Blood Lipid Lowering Products Market
  • 12.1.1. The Scope of Blood Lipid Products Market
  • 12.1.2 . Super Brand Absent in the Market the Scope of Blood Lipid Products Market
  • 12.1.3. The Blood Lipid Products Market Hasn' t Been Mature
• 12.2. Market of Lead Expulsion
  • 12.2.1. The Analysis of Market Prospects
  • 12.2.2. The Problems Exist in Lead Expulsion Products

Chapter 13 Investment Analysis on Chinese Hygienical Products Industry

• 13.1. SWOT Analysis on Chinese Hygienical Products Industry
  • 13.1.1. The Advantages of Chinese Hygienical Products Industry
  • 13.1.2. The Unfavorable Situation of Chinese Hygienical Products Industry
  • 13.1.3. The Chance and Challenges Faced by Chinese Hygienical Products Industry
• 13.2. Analysis of Management Authorities of Chinese Hygienical Products Industry
  • 13.2.1. National Food Health Logo Replaced All Other Logos
  • 13.2.2. Traditional Chinese Herbal Hygienical Products May Popular Up
  • 13.2.3. The Draft of Hygienical Products Already Formed
  • 13.2.4. The Influence of GMP Confirm
  • 13.2.5. Hygienical Products Registered Function Mainly Shows Their Features
• 13.3. The Analysis of Main Economic Index of Chinese Hygienical Products Industry
  • 13.3.1. Profitability Analysis
  • 13.3.2. Analyses on the Development Speed of This Industry
  • 13.3.3. Market Barriers Analysis
  • 13.3.4. The Analysis on Competition Intensity

Table Of CONTENTS

• Table 1 Table of Hygienical products trade development of every stage in our country
• Table 2 The change of sales income of Hygienical products trade in our country from 1999 to 2003
• Table 3 The form of investment scale of Hygienical products trades in 2003
• Table 4 Table of region distribution of Hygienical products trades in our country
• Table 5 The state form of region distribution of Hygienical products trade in our country
• Table 6 Information forms of product varieties of Hygienical products in our country
• Table 7 Comparing form of buying fact of Hygienical products consumer in nine big cities
• Table 8 Category of the most frequently eating in nine cities
• Table 9 The most frequent eating occasion form of Hygienical products consumers in nine big cities
• Table 10 Comparing form of eating frequency of Hygienical products consumers in nine big cities
• Table 11 Comparing form of brand consuming habit in nine big cities
• Table 12 Comparing analysis table of factors which affect Beijing consumers' buying Hygienical products
• Table 13 Comparing form of factors affecting great consumers' choice in Beijing
• Table 14 Age distribution map of great Hygienical products consumers in Beijing
• Table 15 Age distribution map of great male Hygienical products consumers in Beijing
• Table 16 Age distribution map of great female Hygienical products consumers in Beijing
• Table 17 Income distribution map of great Hygienical products consumers in Beijing
• Table 18 Income distribution map of great male Hygienical products consumers in Beijing
• Table 19 Income distribution map of great female Hygienical products consumers in Beijing
• Table 20 Sample distribution table of consuming brand of health consumers in Beijing
• Table 21 Consuming habit table of Hygienical products consumers of different age in Beijing
• Table 22 Consuming habit table of Hygienical products consumers of different income in Beijing
• Table 23 Consuming habit map of Hygienical products consumers of different income in Beijing
• Table 24 Ideal rank table of Hygienical products brand in Beijing
• Table 25 The rank of most frequently used brand in Beijing
• Table 26 The eating frequency of consumers in different ages in Beijing
• Table 27 The eating frequency of consumers in different income in Beijing
• Table 28 Comparing analysis table of factors, which affect Shanghai consumers' buying Hygienical products
• Table 29 Comparing form of factors affecting great consumers' choice in Shanghai
• Table 30 Age distribution map of great Hygienical products consumers in Shanghai
• Table 31 Age distribution map of great male Hygienical products consumers in Shanghai
• Table 32 Age distribution map of great female Hygienical products consumers in Shanghai
• Table 33 Income distribution map of great Hygienical products consumers in Shanghai
• Table 34 Income distribution map of great male Hygienical products consumers in Shanghai
• Table 35 Income distribution map of great female Hygienical products consumers in Shanghai
• Table 36 Sample distribution table of consuming brand of health consumers Shanghai
• Table 37 Consuming habit table of Hygienical products consumers of different age in Shanghai
• Table 38 Consuming habit table of Hygienical products consumers of different income in Shanghai
• Table 39 Consuming habit map of Hygienical products consumers of different income in Shanghai
• Table 40 Ideal rank table of Hygienical products brand in Shanghai
• Table 41 The rank of most frequently used brand in Shanghai
• Table 42 The eating frequency of consumers in different ages in Shanghai
• Table 43 The eating frequency of consumers in different income in Shanghai
• Table 44 The table list of sales Income, cost, expense, profit of Hainan YST health product company from January to September
• Table 45 The table list of sales Income, cost, expense, profit of Hainan YST Pharmaceutical company from January to September
• Table 46 Comparing growth figure of cost rate, expenses rate, profit rate of Hainan YST Pharmaceutical company from January to September
• Table 47 The changing picture of calcium Hygienical products market scale in our country from 1999 to 2004
• Table 48 Sales income of main enterprises in calcium enrich market from January to September 2004
• Table 49 Market sales share, market coverage of main brands of calcium Hygienical products in 2001
• Table 50 Total advertisement input of calcium category from 2001 to 2004
• Table 51 Number input of calcium category brand fro 2001 to 2004
• Table 52 List of sales income, cost, expenses, profit of Jiangsu WYETH-BT from Januray to September 2004 (thousand Yuan)
• Table 53 List of sales cost rate, expenses rate, profit rate of Jiangsu WYETH-BT from Januray to September 2004
• Table 54 Market growth situation of main vitamin Hygienical products in China in 2004
• Table 55 Market segment situation of vitamin Hygienical products in 2002
• Table 56 The top 10 brands of vitamin in Guangzhou market in August 2003 and 2004
• Table 57 The table list of sales Income, cost, expense, profit of Minsheng Pharmaceutical Co., Ltd from January to September
• Table 58 List of sales cost rate, expenses rate, profit rate of Minsheng Pharmaceutical Co., Ltd from January to September 2004
• Table 59 The sales volume of 21super-vita in these years
• Table 60 The sales changing picture of Hygienical products in our country from 1999 to 2004
• Table 61 The sales growth of main weight-reducing products enterprises in 2004
• Table 62 Category structure of weight-reducing health product in our country
• Table 63 Market sales share and market coverage of main brands in weight-reducing Hygienical products market in 2001
• Table 64 Market sales share and market coverage of main brands in weight-reducing Hygienical products market in 2002
• Table 65 Sales amount and sales volume rank of weight-reducing health product in June, 2003
• Table 66 Sales amount and sales volume rank of weight-reducing health product in December, 2003
• Table 67 List of sales income, cost, expense, profit from January to September of 2003 and 2004 (thousand Yuan)
• Table 68 The growth of sales cost rate, expense rate, profit rate from January to September 2004
• Table 69 Changing picture of sales amount of beauty Hygienical products in our country from 1999 to 2004
• Table 70 Sales growth of main enterprises of beauty Hygienical products in 2004
• Table 71 Market share of main brands in beauty Hygienical products in 2001
• Table 72 Sales amount rank of beauty Hygienical products in 2003
• Table 73 Sales amount rank of beauty Hygienical products in 2004
• Table 74 Main stock control company and stockholder of Joincare Group Co.Ltd in 2003
• Table 75 Main operation income and cost of Joincare Group from January to September 2004
• Table 76 Main operation income and its proportion of Joincare Group in 2003
• Table 77 Joincare' s main operation cost and gross profit and their proportion in 2003
• Table 78 Sales of the main products of Joincare Group from January to June 2004
• Table 79 Sales of main products of Joincare Group Co.Ltd in 2003
• Table 80 Sales of Quiet oral liquid in recent years (unit: ten thousand yuan)
• Table 81 Sales revenue of main products of Hong Kong Fu Loi International Enterprise Ltd.
• Table 82 The general form of sales revenue, cost, expense and profit of Shunde Fu Loi Hegienical Product company in 2004
• Table 83 Diagram showing the comparison among sales cost rate, sales expense rate and profit rate Shunde Fu Loi Hegienical Product company in 2004
• Table 84 The diagram of stomach ameliorative products in our country in 1996-2004
• Table 85 The sales of stomach ameliorative products in 2004
• Table 86 The main brands of Angli Hygienical products and their functions
• Table 87 Jan.-Sep., 2004 the main income and expenses of subsidiary industry of Angli of Shanghai Jiao Tong University
• Table 88 Jan.-Sep., 2004 the main income and expenses of subsidiary products of Angli of Shanghai Jiao Tong University
• Table 89 Jan.-Jun., 2004 the main income and expenses of subsidiary areas of Angli of Shanghai Jiao Tong University
• Table 90 The sales increase of the improving immunity products in main enterprise in 2004
• Table 91 Wanji' s sales income, cost, expenses, profits...etc. from Jan.-Sept. in 2004
• Table 92 Diagram showing the comparison among sales cost rate, sales expense rate and profit rate Wanji company in 2004
• Table 93 Comparison of New and Former Hygienical Food Function