休旅車(RV)/休閒車的市場展望 - 2005/2006

Abstract

Recreational and Leisure Vehicle Industry Trends - 2005/2006 US Outlook Report Recreational and Leisure Vehicle Market Long-Term Product Forecasts Through 2014

Report Highlights and Special Features

Recreational and Leisure Vehicle Products Included In The Report:

• Motorhomes
• Travel Trailers
• Campers
• Motorcycles
• Snowmobiles
• Conversion Vehicles
• All-Terrain Vehicles
• Bicycles
• Personal Watercraft
• And Much More!

• This report includes a comprehensive analysis of the financial health and performance of the leisure/recreational vehicle industry. Our in-depth look at the state of the leisure/recreational vehicle industry examines cost structure and profitability, employment trends, capital spending, and other critical operating characteristics.
• In addition to the detailed market statistics, this report provides a wealth of information at the company/brand level. Particular attention is devoted to new product developments, advertising trends and promotional strategies, market shares, and more.
• Battered by demanding work schedules and harried lifestyles, Americans are on a never-ending quest to get away from it all. Boating, camping, or simply riding off into the sunset has become the answer for many of today?s weekend warriors. Even rising gas prices have yet to put a damper on the fun, as key segments of the leisure/recreational vehicle industry continue to put up record sales figures.
• Manufacturers? sales of RVs totaled $11.5 billion in 2005, with sales of motorhomes alone amounting to nearly $6.2 billion. In volume terms, Type C motorhomes posted the strongest sales growth in 2004, followed by fifth-wheel trailers, Type B motorhomes, and conventional travel trailers.
• The snowmobile market remains in the doldrums, with consumer interest being eroded by below-average snowfalls in a number of key regions. Sales in the Canadian market, which have performed much better in recent years, have also slowed dramatically.
• Retail sales of motorcycles have more than doubled over the last five years. While imports play a prominent role in this market, domestic manufacturers have stayed in the game?and their ranks are expanding.
• Fleetwood, Kawasaki, Huffy, Arctic Cat, Harley-Davidson, Honda, Coachmen, Suzuki, Pacific Cycle, and Thor are just a few of the major competitors profiled in this report. Get the latest news on sales performance, competitive strategies, new products, plant openings and closings, joint ventures, and other recent activities of the movers and shakers in the industry.

Table of Contents

SECTION I: OVERVIEW OF THE U.S. MARKET FOR LEISURE AND RECREATIONAL VEHICLES

Summary and Analysis

Tables:

• U.S. Gross Domestic Product
• U.S. Gross Private Domestic Investment
• U.S. Industrial Production Index
• U.S. Disposable Personal Income
• U.S. Per Capita Disposable Personal Income
• U.S. Personal Consumption Expenditures
• U.S. Per Capita Personal Consumption Expenditures
• Consumer Confidence Index
• Interest Rates Charged by U.S. Banks
• Consumer Credit Outstanding
• Consumer Credit Outstanding as a Percentage of Disposable Personal Income
• U.S. Retail Motor Gasoline Prices
• Top Participant Sports
• Consumer Purchases for Recreational Transport
• U.S. Resident Population Trends and Projections:
  • Total
  • By Age Group.
  • Projected Age Distribution
  • Population and Household Trends and Projections
  • Population Projections, by Region
  • Population Projections, by State
  • Projected Population Distribution, by State

SECTION II: THE U.S. MARKET FOR RECREATIONAL VEHICLES

Analysis:

• Overview
• U.S. Manufacturers' Sales
• U.S. Manufacturers' Unit Shipments
• The Retail Market
• Producer Prices
• Foreign Trade and Apparent Consumption
• Advertising and Promotional Trends
• Market Influences

Glossary of RV Types

SECTION II: THE U.S. MARKET FOR RECREATIONAL VEHICLES (cont'd.)

Tables:

• U.S. Manufacturers' Sales of Recreational Vehicles
• U.S. Manufacturers' Sales of Motorhomes:
  • Total
  • By Type
• U.S. Manufacturers' Sales of Travel Trailers and Campers:
  • Total
  • By Type
  • By Detailed Type
• U.S. Manufacturers' Unit Shipments of Recreational and Conversion Vehicles:
  • Total
  • By Type .
  • Graph: Product Mix
• Retail Value of U.S. Manufacturers' Shipments of Recreational and Conversion Vehicles, by Type
• Graph: Estimated Market Shares of Motorhome Sales, by Manufacturer
• Graph: Estimated Market Shares of Travel Trailer Sales, by Manufacturer
• Number of Recreational Vehicle Dealers:
  • Total
  • By Employment Size Class and State
• Annual Payroll and Number of Employees of Recreational Vehicle Dealers, by State
• Producer Price Indexes for Recreational Vehicles:
  • By Type
  • Type A Motorhomes
  • Travel Trailers and Campers:
    • By Type
    • By Length
• U.S. Apparent Consumption of Motorhomes
• U.S. Apparent Consumption of Travel Trailers and Campers
• U.S. Balance of Trade for Motorhomes, Travel Trailers, and Campers
• U.S. Exports of Motorhomes, Travel Trailers, and Campers, by Type
• U.S. Exports, by Country of Destination:
  • Motorhomes:
    • Gas Engines Exceeding 1.5 Liters, Up to and Including 3.0 Liters
    • Gas Engines Exceeding 3.0 Liters
    • Diesel Engines Exceeding 2.5 Liters
  • Travel Trailers and Campers:
  • Slide-In Campers
  • Trailers and Semitrailers Less than 10.6 Meters
  • Trailers and Semitrailers 10.6 Meters or More
• U.S. Imports of Motorhomes, Travel Trailers, and Campers, by Type

SECTION II: THE U.S. MARKET FOR RECREATIONAL VEHICLES (cont'd.)

Tables: (cont'd.)

• U.S. Imports, by Country of Origin:
  • Motorhomes:
    • Gas Engines Exceeding 1.5 Liters, Up to and Including 3.0 Liters
    • Gas Engines Exceeding 3.0 Liters
    • Diesel Engines Exceeding 2.5 Liters
  • Travel Trailers and Campers:
    • Slide-In Campers
    • Trailers and Semitrailers Less than 10.6 Meters
    • Trailers and Semitrailers 10.6 Meters or More
• Media Expenditures for Motorhomes and Campers:
  • Total
  • By Company and Brand
• Crude Oil Refiner Acquisition Costs
• U.S. Manufacturers' Sales Index for Motorhomes vs. Crude Oil Refiner Acquisition Cost Index
• Total Visitor Days Camping and Picnicking on Public Lands Administered by Bureau of Land Management
• Participation in Camping
• Consumer Price Index for Recreation
• Graph: Consumer Camping Equipment Purchases
• Number of Truck, Utility Trailer, and Recreational Vehicle Rental and Leasing Establishments:
  • Total
  • By Employment Size Class and State
• Annual Payroll and Number of Employees of Truck, Utility Trailer, and Recreational Vehicle Rental and Leasing Establishments, by State
• Estimated Truck, Utility Trailer, and Recreational Vehicle Rental and Leasing Revenue for Employer Firms

SECTION III: THE U.S. MARKET FOR MOTORCYCLES, MOPEDS, SCOOTERS, AND ALL-TERRAIN VEHICLES

Analysis:

• Overview
• U.S. Manufacturers' Sales
• The Retail Market
• Producer Prices
• Foreign Trade and Apparent Consumption
• Advertising and Promotional Trends
• Market Influences
• Tables:

• U.S. Manufacturers' Sales of Motorcycles, Motorbikes, Motor Scooters,Mopeds, and Parts

SECTION III: THE U.S. MARKET FOR MOTORCYCLES, MOPEDS,SCOOTERS, AND ALL-TERRAIN VEHICLES (cont'd.) Tables: (cont'd.)

• Estimated Retail Value of New Motorcycle Sales:
  • Total
  • By Type .
• Unit Sales of New Motorcycles:
  • Total
  • By Type .
  • Product Mix
• Graph: Market Shares in the Motorcycle Market
• Number of Motorcycle Dealers:
  • Total
  • By Employment Size Class and State
• Annual Payroll and Number of Employees of Motorcycle Dealers, by State
• Producer Price Indexes for Motorcycles, Motorbikes, Mopeds, Motor Scooters, Trail Vehicles, and Parts:
  • Total
  • By Type
• Producer Price Index for Transportation Equipment, Not Elsewhere Classified, Including All-Terrain Vehicles
• U.S. Apparent Consumption of Motorcycles and Parts
• U.S. Balance of Trade for Motorcycles and Parts
• U.S. Exports of Motorcycles, Mopeds, and Scooters, by Engine Size
• U.S. Exports of Motorcycles, Mopeds, and Scooters, by Country of Destination:
  • Up to and Including 50 cc.
  • Over 50 cc, Up to and Including 250 cc
  • Over 250 cc, Up to and Including 500 cc
  • Over 500 cc, Up to and Including 800 cc
  • Over 800 cc
  • Others Fitted with an Auxiliary Engine, Not Elsewhere Specified or Included
  • Saddles and Seats
  • Other Parts and Accessories
• U.S. Imports of Motorcycles, Mopeds, and Scooters, by Engine Size
• U.S. Imports of Motorcycles, Mopeds, and Scooters, by Country of Origin:
  • Up to and Including 50 cc
  • Over 50 cc, Up to and Including 250 cc
  • Over 250 cc, Up to and Including 500 cc
  • Over 500 cc, Up to and Including 700 cc
  • Over 700 cc, Up to and Including 800 cc
  • Over 800 cc
  • Others Fitted with an Auxiliary Engine, Not Elsewhere Specified or Included

SECTION III: THE U.S. MARKET FOR MOTORCYCLES, MOPEDS,SCOOTERS, AND ALL-TERRAIN VEHICLES (cont'd.)

Tables: (cont'd.)

• U.S. Imports of Motorcycles, Mopeds, and Scooters, by Country of Origin:(cont'd.)
  • Saddles and Seats
  • Other Parts and Accessories
• Media Expenditures for Motorcycles and Motorbikes:
  • Corporate vs. Local Dealer Spending
  • By Company and Brand
  • By Local Dealers
• Media Expenditures for All-Terrain Vehicles:
  • Total
  • By Company and Brand
• Number of Registered Motorcycles:
  • Total
  • By State
• Estimated Number of Four-Wheel All-Terrain Vehicles in Use
• Motorcycle Vehicle-Miles Traveled
• Fuel Consumed by Motorcycles
• Total Visitor Days Traveling Off-Highway on Public Lands Administered by Bureau of Land Management
• Land Cover and Use, by Type
• Acreage of Federal-Owned Land, by State
• Consumer Price Index for Transportation
• Average Annual Consumer Expenditures on Transportation:
  • Total
  • By Type
• Average Annual Consumer Expenditures on Vehicle Purchases,
  • Excluding New and Used Cars and Trucks, by Selected Demographic
  • Characteristics

SECTION IV: THE U.S. MARKET FOR BICYCLES

Analysis:

• Overview
• U.S. Manufacturers' Sales
• The Retail Market
• Producer Prices
• Foreign Trade and Apparent Consumption
• Advertising and Promotional Trends
• Market Influences

• Tables:
• U.S. Manufacturers' Sales of Bicycles and Parts:
  • Total
  • Graph: Estimated Product Mix
• U.S. Retail Unit Sales of Bicycles

SECTION IV: THE U.S. MARKET FOR BICYCLES (cont'd.)

Tables: (cont'd.)

• Specialty Bicycles:
  • Product Mix of Retail Unit Sales
  • Product Mix of Retail Dollar Sales
  • Average Prices, by Type
• Graph: Distribution of Retail Unit Sales of Bicycles, by Outlet Type
• Graph: Distribution of Retail Dollar Sales of Bicycles, by Outlet Type
• Number of Sporting Goods Retailers
• Producer Price Indexes:
  • Bicycles
  • Bicycle Parts
• U.S. Apparent Consumption of Bicycles and Parts
• U.S. Balance of Trade for Bicycles and Parts
• U.S. Exports of Bicycles, by Type
• U.S. Exports of Bicycles, by Country of Destination:
  • Both Wheels Not Over 63.25 cm in Diameter
  • Both Wheels Over 63.25 cm in Diameter
  • Other Cycles, Including Delivery Tricycles
• U.S. Exports of Bicycle Parts, by Type
• U.S. Exports of Bicycle Parts, by Country of Destination:
  • Frames and Forks and Parts Thereof
  • Wheel Rims and Spokes
  • Hubs and Free-Wheel Sprocket-Wheels
  • Brakes and Parts Thereof
  • Saddles and Seats
  • Pedals and Crank-Gear and Parts Thereof
  • Other Parts and Accessories, Not Elsewhere Specified or Included
• U.S. Imports of Bicycles, by Type
• U.S. Imports of Bicycles, by Country of Origin:
  • Both Wheels Not Over 63.5 cm in Diameter
  • Both Wheels Over 63.5 cm in Diameter, Weighing Under 16.3 kg, Not Designed for Tires with Cross-Section Diameter Over 4.13 cm
  • Both Wheels Over 63.5 cm in Diameter, Weighing 16.3 kg or More, and/or for Use with Tires with Cross-Section Diameter Over 4.13 cm
  • Front Wheel Diameter Over 55 cm But Not Over 63.5 cm, Rear Wheel Diameter Over 63.5 cm, Weighing Under 16.3 kg, Valued at $200 or More
  • Other Bicycles with Front Wheel Diameter Different Than Rear Wheel Diameter, Not Elsewhere Specified or Included
  • Other Cycles, Including Delivery Tricycles
• U.S. Imports of Bicycle Parts, by Type
• U.S. Imports of Bicycle Parts, by Country of Origin:
  • Frames and Forks and Parts Thereof
  • Wheel Rims and Spokes
  • Hubs and Free-Wheel Sprocket-Wheels

SECTION IV: THE U.S. MARKET FOR BICYCLES (cont'd.)

Tables: (cont'd.)

• U.S. Imports of Bicycle Parts, by Country of Origin: (cont'd.)
  • Brakes and Parts Thereof
  • Saddles and Seats
  • Pedals and Crank-Gear and Parts Thereof
  • Other Parts and Accessories, Not Elsewhere Specified or Included
• Media Expenditures for Bicycles and Parts:
  • Total
  • By Company and Brand
• Graph: Consumer Use of Bicycles, by Activity
• Graph: Distribution of Bicycle Dealers' Revenue, by Source

SECTION V: THE U.S. MARKET FOR PERSONAL WATERCRAFT

Analysis:

• Overview
• The Retail Market
• Advertising and Promotional Trends
• Market Influences

Tables:

• U.S. Retail Sales of Personal Watercraft
• U.S. Retail Unit Sales of Personal Watercraft
• Average Prices for Personal Watercraft
• Personal Watercraft as a Percentage of the U.S. Boating Industry
• Specifications of Selected Personal Watercraft
• Media Expenditures for Personal Watercraft:
  • Total
  • By Company and Brand
• Personal Watercraft Registrations, by State
• Total Visitor Days Motorized Boating on Public Lands Administered by Bureau of Land Management
• Status of Personal Watercraft Use in Selected National Parks
• Boating Casualties, by Type of Vessel
• Personal Watercraft Safety
• Personal Watercraft Injuries, by Type
• Graph: Boating Activities on Personal Watercraft

SECTION VI: THE U.S. MARKET FOR SNOWMOBILES

Analysis:

• Overview
• The Retail Market
• Foreign Trade
• Advertising and Promotional Trends
• Market Influences

SECTION VI: THE U.S. MARKET FOR SNOWMOBILES (cont'd.)

Tables:

• Estimated U.S. Retail Sales of Snowmobiles
• Estimated Canadian Retail Sales of Snowmobiles
• Estimated Worldwide Retail Unit Sales of Snowmobiles:
  • Total
  • By Geographic Area
  • Distribution, by Geographic Area
• Specifications of Selected Snowmobiles
• U.S. Balance of Trade for Snowmobiles
• U.S. Exports of Snowmobiles, by Country of Destination
• U.S. Imports of Snowmobiles, by Country of Origin
• Media Expenditures for Snowmobiles:
  • Total
  • By Company and Brand
• U.S. Snowmobile Registrations, by State
• Total Visitor Days Snowmobiling on Public Lands Administered by Bureau of Land Management

SECTION VII: OPERATING STRUCTURE OF THE LEISURE AND�@RECREATIONAL VEHICLE INDUSTRY

Analysis:

• Overview
• Operating Structure and Gross Operating Margin
• Employment and Labor Costs
• Capital Expenditures
• Ending Inventories
• Number of Establishments

Explanation of Terms

Tables:

• The Motorhome Industry:
• Operating Structure
• Gross Operating Margin
• Value Added by Manufacture
• Vertical Integration Index
• Employment Structure
• Total Labor Costs
• Average Hourly Earnings of Production Workers
• Cost of Living Index for Production Workers
• Labor Productivity
• Indexes of Real Labor Productivity
• Capital Expenditures
• Plant vs. Equipment Expenditures
• Ending Inventories
• Total Number of Establishments

SECTION VII: OPERATING STRUCTURE OF THE LEISURE AND�@RECREATIONAL VEHICLE INDUSTRY (cont'd.)

Tables: (cont'd.)

• The Motorhome Industry: (cont'd.)
  • Number of Establishments, by Employment Size Class and State
  • Annual Payroll and Number of Employees, by State
  • The Travel Trailer and Camper Industry:
  • Operating Structure
  • Gross Operating Margin
  • Value Added by Manufacture
  • Vertical Integration Index
  • Employment Structure
  • Total Labor Costs
  • Average Hourly Earnings of Production Workers
  • Cost of Living Index for Production Workers
  • Labor Productivity
  • Indexes of Real Labor Productivity
  • Capital Expenditures
  • Plant vs. Equipment Expenditures
  • Ending Inventories
  • Total Number of Establishments
  • Number of Establishments, by Employment Size Class and State
  • Annual Payroll and Number of Employees, by State
• The Motorcycle, Bicycle, and Parts Industry:
  • Operating Structure
  • Gross Operating Margin
  • Value Added by Manufacture
  • Vertical Integration Index
  • Employment Structure
  • Total Labor Costs
  • Average Hourly Earnings of Production Workers
  • Cost of Living Index for Production Workers
  • Labor Productivity
  • Indexes of Real Labor Productivity
  • Capital Expenditures
  • Plant vs. Equipment Expenditures
  • Ending Inventories
  • Total Number of Establishments
  • Number of Establishments, by Employment Size Class and State
  • Annual Payroll and Number of Employees, by State
• The Plant Manager's Workbook:
  • How to Use This Section
  • Gathering Your Data
  • Developing Your Ratios
  • How Does Your Plant Stack Up

SECTION VIII: COMPANY PROFILES

Introduction

Arctic Cat Inc.:

• Overview
• Selected Operations in the ATV Market
• Selected Operations in the Snowmobile Market
• Recent Developments
• Financial Performance
• Financial Summary and Analysis

Coachmen Industries, Inc.:

• Overview
• Selected Operations in the RV Market
• Recent Developments
• Financial Performance
• Financial Summary and Analysis

Dorel Industries Inc./Pacific Cycle, LLC:

• Overview
• Selected Operations in the Bicycle Market
• Financial Performance
• Financial Summary and Analysis (Dorel Industries Inc.)

Fleetwood Enterprises, Inc.:

• Overview
• Selected Operations in the RV Market
• Recent Developments
• Financial Performance
• Financial Summary and Analysis

Giant Manufacturing Co., Ltd.:

• Overview
• Selected Operations in the Bicycle Market
• Recent Developments
• Harley-Davidson, Inc.:

• Overview
• Selected Operations in the Motorcycle Market.
• Financial Performance .
• Financial Summary and Analysis

Honda Motor Co., Ltd.:

• Overview ....
• Selected Operations in the Motorcycle Market
• Selected Operations in the ATV and PWC Markets
• Financial Performance
• Financial Summary and Analysis
• Huffy Corporation:

• Overview
• Selected Operations in the Bicycle Market
• Recent Developments

SECTION VIII: COMPANY PROFILES (cont'd.)

Huffy Corporation: (cont'd.)

• Financial Performance
• Financial Summary and Analysis

Jayco, Inc.:

• Overview
• Selected Operations in the RV Market
• Recent Developments
• Kawasaki Heavy Industries, Ltd.:

• Overview
• Selected Operations in the Motorcycle Market.
• Selected Operations in the ATV and PWC Markets
• Financial Performance .
• Financial Summary and Analysis
• Polaris Industries Inc.:

• Overview
• Selected Operations in the Motorcycle Market
• Selected Operations in the ATV Market
• Selected Operations in the Snowmobile Market
• Recent Developments
• Financial Performance
• Financial Summary and Analysis

Suzuki Motor Corporation:

• Overview
• Selected Operations in the Motorcycle Market
• Selected Operations in the ATV Market
• Recent Developments
• Financial Performance
• Financial Summary and Analysis

Thor Industries, Inc.:

• Overview
• Selected Operations in the RV Market
• Recent Developments
• Financial Performance
• Financial Summary and Analysis

Trek Bicycle Corporation:

• Overview
• Selected Operations in the Bicycle Market

Viper Motorcycle Company:

• Overview
• Selected Operations in the Motorcycle Market
• Recent Developments

Winnebago Industries, Inc.:

• Overview
• Selected Operations in the RV Market
• Recent Developments

SECTION VIII: COMPANY PROFILES (cont'd.)

Winnebago Industries, Inc.: (cont'd.)

• Financial Performance .
• Financial Summary and Analysis

Yamaha Motor Co., Ltd.:

• Overview
• Selected Operations in the Motorcycle Market
• Selected Operations in the ATV Market
• Selected Operations in the PWC Market
• Selected Operations in the Snowmobile Market
• Financial Performance
• Financial Summary and Analysis

SECTION IX: INDUSTRY DIRECTORIES

Introduction

Directory of Selected U.S. Manufacturers of Motorhomes

Directory of Selected U.S. Manufacturers of Travel Trailers and Campers

Directory of Selected U.S. Manufacturers of Motorcycles, Bicycles, and Parts

Directory of Selected U.S. Manufacturers of Personal Watercraft

Directory of Selected U.S. Manufacturers of Snowmobiles

Directory of Selected U.S. Recreational Vehicle Dealers

Directory of Selected U.S. Motorcycle Dealers