Abstract
Market analytics functions play a key role in helping pharmaceutical and biotechnology companies make informed decisions, avoid risk and uncover opportunities for growth. Although Market analytics insights can be vital to corporate success, the function' s full value often remains unrealized.
This research examines how maximize the business value of analytics through optimal structuring, staffing and positioning of analytics activities. Executives can use this information to demonstrate business value and win the recognition and resources needed to achieve and sustain high performance levels.
This research is focused on major topic areas:
- (1) Hiring for Market Analytics Performance Excellence
- (2) Delivering High-Impact Services
- (3) Building Effective Relationships with Key Stakeholders
- (4) Structuring to Support Healthy Product Growth and
- (5) Winning Corporate Recognition and Support
Industries Profiled:
Pharmaceutical; Health Care; Consumer Products; BiotechCompanies Profiled:
Abbott Laboratories; Xanodyne Pharmaceuticals; Vertex Pharmaceuticals; Shire; Sepracor; Sanofi-Aventis; Purdue Pharma; Ortho Biotech; Novartis; Medrad; Mead Johnson; Genzyme; Eli Lilly; Eisai; DSM Pharmaceutical; Cubist Pharmaceuticals; Boehringer Ingelheim; Aton Pharma; Amylin; Amgen; AlconTable of Contents
- Executive Summary
- Introduction
- Research Approach
- Participating Companies
- Key Insights
- Key Findings
- Analytics Activities Included in the Study
- Hiring for Market Analytics Performance Excellence
- Introduction
- Number of FTEs
- Outsourcing
- Delivering High Impact Analytics Services
- Introduction
- Primary Departments for Activities
- Responsibility for Activities
- Building Effective Relationships with Key Stakeholders
- Introduction
- Structuring to Support Healthy Product Growth
- Introduction
- Centralization
- Departmental Alignment
- Activities Integration
- Market Analytics Organizational Evolution
- Generalist Model
- Differentiated Model
- Specialist Model
- Distributed Model
- Indicators of Need for Evolution and Growth
- Winning Corporate Recognition and Support
- Introduction
- Gaining Senior Management Support
- Cultivating Relationships
- Delivering Great Work
- Performance Measurement
- Lessons Learned
