Abstract
APRG' s latest market research examines how Vietnam' s network operators and content providers are positioning themselves to compete in this significant emerging mobile market. This report reviews opportunities, strengths, weaknesses and risks of this emerging wireless market of over 65 million people.
This report, updated quarterly, covers the following topics of the mobile communications market in Vietnam:
- Consumer surveys on the usage of mobile data services - what are the key applications and content that users are willing to pay for?
- Outline of important mobile VAS content providers in Thailand
- Growth of mobile phone subscribers and average ARPUs in Thailand
- Revenue growth of mobile VAS value added services in Thailand
- Developments in the evolution to 3G and Wireless Broadband in Thailand
This research report outlines in detail, what for many is a very opaque market, the emerging mobile services sector in Vietnam:
- Historical mobile subscriber growth and forecast to 2012
- Transformation of the mobile data content business
- Price points for mobile VAS services by genre (ringtones, wallpaper, etc.)
- Leading mobile portals in Thailand
- Mobile penetration a growth and forecast to 2012
- Mobile ARPUs in Thailand
- Market drivers and inhibitors
- What opportunities are there in the mobile content market?
- Which mobile data applications are the most popular in Thailand?
- How do consumers learn of and purchase mobile content and applications?
Table of Contents
1. Introduction
- Report Objectives
- Assumptions
2. Executive Summary and Market Forecast
- Introduction
- Current Situation
- 1. Unstable Political Environment
- 2. Ruthless Competition and Price Wars
- Saturation Just a Few Years Away
- Key Risks for Investors in the Mobile Sector
- Market Share of Mobile Operators
- Market Forecast
- Mobile Subscriber Growth Forecast
- Mobile Penetration
- Prepaid Usage
- ARPU Achievements and Outlook
- Wireless Content Revenue Forecast
3. Demographics and Economic Outlook
- Consumer Consumption
- Foreign Direct Investment in Telecoms Sector
4. Regulatory and Pricing
5. Mobile Service Providers
- AIS (Advanced Info Service)
- Network
- Growth Strategy
- Outlook
- Total Access Communication (DTAC)
- Network
- Growth Strategy
- True Move
- Network
- Growth Strategy
- Hutchison CAT Wireless Multimedia
- Thai Mobile
6. Non Voice and Mobile Content Market
- SMS Usage - Once a Nonstarter, Now a Teenage Passion
- The Internet Environment
- Number of Internet Subscribers in Thailand
- Key Internet Service Providers
- The Internet' s Impact on Mobile VAS Portals
- Mobile Data Revenue Growth
- Breakdown of VAS Revenue by Content Type
- VAS Revenue Growth Projections
- Mobile Content Portals in Thailand
- Club TigerMob
- Djuice
- TrueWorld (formally OrangeWorld)
- eomobile.com
- MSN Thailand
- Leading Mobile Content Providers
- CyberPlanet Interactive Co Ltd
- EMI
- GMM Grammy
- Rampage (Rampage.co.th)
- Moffy ( iNFOiSLIVE Corporation Limited)
- Mono
- Popidols.net
- VAS Content Costs
- Where Thailand Mobile Users Get Their Content
- Mobile VAS Content - Desires and Frequency of Use
- Most Popular Ringtone Downloads
- Importance of Viral Marketing for New Mobile Content
- MMS Services
- 3G Outlook
- Mobile Technology Subscriber Breakdown
7. Final Notes
- Methodology
- Forecasting
- Survey Demographics
- Notices
