Abstract
The number of mobile enterprise email subscribers in China will see triple digit growth over the next five years as the mobile email movement gains firm ground within Chinese enterprises. At present, the enterprise market for mobile messaging remains under-penetrated and there are significant opportunities in the PRC for this technology. China is already the largest mobile communications market in the world, with over 400 million subscribers. As China ascends into becoming one of the most significant economies in the world, many of its enterprise managers are depending on mobile messaging. Whilst the market may not be dominated anytime soon by RIM' s Blackberry devices, there is already significant take-up of enterprise messaging solutions. Expect Microsoft, China Mobile, and others to play a leadership role in the market' s growth.
This strategic report offers analysis and forecasts on the market opportunity for enterprise mobile email in China for 2008 - 2012, as well as recent market developments, key players to watch, and SWOT analysis of this complex and often opaque market.
Table of Contents
Chapter 1. Introduction and Research Objectives
Chapter 2. Forecast and Outlook
- Subscriber Growth
- Market Segmentation
- SWOT Analysis
Chapter 3. Key Statistics and Demographics of the China Mobile Market
Chapter 4. Initiatives and Key Players
- China Mobile Communications Corporation
- China Unicom Ltd.
- Microsoft
- Research In Motion
- SEVEN
- Visto Mobile
Chapter 5. Methodology and Research Notes
Table of Figures
- Figure 1. Mobile Enterprise Email Subscribers in China, 2007 - 2012 (,000)
- Figure 2. Enterprise Usage of Mobile Instant Messaging in China
- Figure 3. Enterprise Interest in Mobile Instant Messaging in China
- Figure 4. China Demographics
- Figure 5. China' s Wireless ARPU - Past, Present and Future
