Abstract
80 million people in Indonesia now own mobile phones, but the penetration rate is still less than forty percent, offering significant opportunities for investors in this nascent market.
In Indonesia the mobile operators, music and film companies, cartoon artists, game makers and musicians are all aggressively entering the mobile content market to provide ring tones, gaming, mobile imagery and streaming audio and video.
APRG' s latest market research examines how Indonesia' s network operators, application and content providers are positioning themselves to compete in Indonesia' s mobile market. This report reviews opportunities, strengths, weaknesses and risks of this emerging wireless market of over 240 million people. Over one-thousand Indonesian consumers were sampled to understand their thinking and desires for mobile services, as well as mobile content and applications
This report, updated quarterly, covers the following topics of the mobile communications market in Indonesia:
- Consumer surveys on the usage of mobile data services - what are the key applications and content that users are willing to pay for?
- Outline of important mobile VAS content providers in Indonesia
- Growth of mobile phone subscribers and average ARPUs in Indonesia
- Revenue growth of mobile VAS value added services in Indonesia
- Developments in the evolution to 3G and Wireless Broadband
Key Questions Answered:
Our research provides immediate answers to a number of opaque issues of the mobile market in Indonesia:
- How big is the market for mobile content and entertainment services in Indonesia:
- What opportunities are there for mobile content providers in Indonesia
- What are the new mobile applications being adopted in Indonesia
- How do consumers learn of new mobile content services and applications?
- Forecast of mobile subscribers and mobile penetration to 2013
- Risks and weaknesses of the Indonesia mobile communications market
Table of Contents
1. Introduction
- Report Objectives
- Forecast Assumptions
2. Executive Summary and Market Forecast
- SWOT Analysis
- Strengths
- Opportunities
- Weaknesses - Threats
- Barriers to Entry
- Indonesia' s Mobile Market Leaders
- Competitive Environment
- Mobile Services Market - Subscriber Forecast
- Mobile Penetration
- Indonesia' s Mobile Subscriber Growth Forecast
- Key Drivers of Indonesia' s Mobile Subscriber Growth
- Indonesia' s Youth Market
- Prepaid vs. Postpaid Subscribers
- ARPU - Historical Achievements and Outlook
3. Demographics and Economic Outlook
- Indonesia' s Attraction for Foreign Investment
- Consumer Consumption in Indonesia
4. Mobile Service Providers - GSM
- Telkomsel
- PT Indonesian Satellite Corporation (INDOSAT)
- PT EXCELCOMINDO PRATAMA (Excelcom)
- PT Natrindo Telepon Seluler - Lippo Telecom
- Key Challenges for Maxis at Lippo Telecom
- Hutchison CP Telecom (HCPT)
5. Mobile Service Providers - CDMA
- Leading CDMA Service Providers
- PT Mobile-8 CDMA Network
- BakrieTel - Esia CDMA Network
- TelkomFlexi CDMA Network
- Indosat' s StarOne CDMA Network
- Smart Telecom
6. Mobile Content and Applications in Indonesia
- Percentage of Mobile Revenues from Content and Applications
- Revenue Growth from Mobile Applications
- Mobile Content Providers in Indonesia
- Key Notes on Pricing of Value-added Services
- Mobile Content - User' s Desires and Frequency of Use
- Most Frequent Mobile Content Purchases
- Frequency of Mobile Content Purchases
- Frequency of Sending Picture Messages
- Mobile Gaming Application Purchases
- Most Popular Mobile Games
- Most Popular Ringtone Downloads
- Purchased Ringtone Age Distribution
- Top 25 Ringtones
- Popularity and Usage of Mobile Wallpaper
- Consumer' s Sources of Information for New Mobile Content
- Where Indonesian Mobile Users Learn of New Content
- How Indonesians Purchase Mobile Content
- 3G Developments and Outlook in Indonesia
7. Final Notes
- Methodology
- Definitions
- Notices
