Abstract
Over 100 million people in India now own mobile phones, and significant opportunities for content providers are available in this nascent market. In India, wireless operators, music and film companies, cartoon artists, game makers and musicians are all aggressively entering the mobile content market for ring tones, gaming, mobile imagery and streaming audio and video.
APRG' s latest market research examines how India' s service providers, network operators, application and content providers are positioning themselves to compete in India' s mobile market. This report reviews opportunities, strengths, weaknesses and the risks of this emerging wireless market of over 1 billion people, and over 1,30o interviews we conducted with Indian consumers to learn their thinking and desires for mobile content and applications
This report, updated quarterly, has following topics of the mobile communications market in India:
- Consumer surveys on the usage of mobile data services - what are the key applications users are willing to pay for and typically use
- Leading Mobile content providers in India
- Growth of mobile services subscribers and average ARPUs in India
- Risks and Weaknesses of the India market
- 3G market Outlook
- Key Questions Answered:
Our research addresses the following issues:
- How big is the market for mobile data services in India?
- What opportunities are there in the mobile content market in India?
- What are the key mobile applications being adopted in India?
- How do consumers learn of new mobile data services and applications?
- How many mobile subscribers will there be in 2011?
Table of Contents
1. Introduction
- Report Objectives
- Assumptions
2. Executive Summary and Market Forecast
- Current Situation
- Market Share of Mobile Operators
- Market Forecast
- Mobile Penetration
- Mobile Subscriber Growth Forecast
- Prepaid Usage
- Average ARPU Achievements and Outlook
- Wireless Content Forecast
3. Demographics and Economic Outlook
- What' s so special about India?
- Consumer Consumption
- Foreign Direct Investment in Telecoms Sector
4. Regulatory and Pricing
- Mobile Tariffs
- Handset Pricing
5. Mobile Service Providers
- Reliance
- Network
- Growth Strategy
- BSNL
- Network
- Growth Strategy
- Bharti Televentures
- Network
- Growth Strategy
- Hutch
- Network
- Growth Strategy
- Idea Cellular
- Network
- Growth Strategy
6. India' s Mobile Data
- The Internet Environment
- Key Internet Service Providers
- The Internet' s Impact on Mobile VAS Portals
- Mobile Data Revenue Growth
- Mobile Data Revenue Percentage
- Mobile Content Portals in India
- VAS Content Costs
- Mobile VAS Content - Desires and Frequency of Use - Consumer Survey
- Importance of Viral Marketing for New Mobile Content
- MMS Services
- 3G Outlook
7. Final Notes
- Methodology
- Notices
Table of Figures:
- Figure 1. India' s Mobile Subscribers 2000A - 2010F
- Figure 2. India vs China- Mobile Subscribers 2002A - 2010F
- Figure 3. India' s Mobile Penetration 2002A - 2010F
- Figure 4. Percentage of Prepaid vs Postpaid Subscribers in India
- Figure 5. Three Year Trend of Prepaid vs Postpaid Subscribers in India
- Figure 6. India' s Blended ARPU - Current and Projected
- Figure 7. India Mobile Data Revenue 2004 - 2010
- Figure 8. Market Share - India' s Mobile Operators as of October 2006
- Figure 9. Population Demographics
- Figure 10. India' s Economic Growth
- Figure 11. India Internet Subscribers 2000 - 2010E
- Figure 12. Market Share of Leading (Top 5) ISPs in India
- Figure 13. India' s Growth in Mobile VAS Revenue 2004A - 2010F ($US Mn)
- Figure 14. Purchase Sources of Mobile Data Content
- Figure 15. VAS Content Costs by Genre
- Figure 16. Consumer Survey: Which premium VAS service have you purchased in the past two weeks?
- Figure 17. Consumer Survey: How frequently do you purchase ringtones, logos or graphics?
- Figure 18. Consumer Survey: How frequently do you send pictures taken with your camera phone?
- Figure 19. Consumer Survey: Which of the following music genres do you find most appealing and typically purchase for ringtones?
- Figure 20. Consumer Survey: Which type of mobile wallpaper have you recently purchased?
- Figure 21. Consumer Survey: Which type of mobile games have you recently purchased?
- Figure 22. Most Popular Java Game Downloads - 2Q 2006
- Figure 23. Most Popular Ringtone Downloads - 2Q 2006
- Figure 24. How Indian Consumers Learn of New VAS Content
- Figure 25. Research Methodology
- Figure 26. Survey Demographic
