Abstract
New research from APRG provides a fresh look at China's market for MP3
Players, MP3 player accessories such as speakers, carrying cases, and
headphones, and digital music distribution in China.
China's youth are spending freely on digital products and the trend will
continue to rise with the growing middle class. They are creating a
multi-billion dollar market for digital products, media and services. China's
consumer electronics industry is expected to achieve over US $50 billion in
sales revenue this year, growing by more than 20 percent annually to reach $94
billion in 2007.
Digital entertainment adoption with China's consumers will help drive PC,
media and broadband usage in China over the next 10 years. In designing this
research and publication, APRG's intent was to provide our customers with data
and analysis on the essential aspects of the digital music market in China and
the outlook for growth over the next five years.
This report looks into some of the the consumer behavior in China for digital
entertainment technology: MP3 players, Internet usage, digital music
distribution, and mobile phones.
Table of Contents
Chapter 1. Introduction and Research Objectives
Chapter 2. Summary of the Digital Music Market in China
- Time Spent Listening to Music
Chapter 3. Key Demographics of the China Market
- Household Purchasing Power
- Opportunity - 30 Million Unmarried Males Aged 15-34
- Media Consumption of China's Youth
Chapter 4. The Market for MP3 Players in China
- Market Leaders for MP3 Players
- Outlook for Apple's iPOD in China
- Outlook for Samsung in China
- Outlook for Panasonic in China
- Other Companies to Watch in the China MP3 Market
- Outlook for MP3 Accessories in China
- Audio headphones
- Portable Speakers
- Carrying Cases
Chapter 5. Digital Music Distribution
Chapter 6. Internet and Personal Computer Usage
- PC Purchasing Behavior
- Internet Usage
- Number of Internet Users in China
- Hours of Internet Usage per Week
Chapter 7. CD Sales
Chapter 8. Mobile Phone and Mobile Content Market
- Mobile Subscribers
- Sales Revenue of Mobile Handsets
- Brand Preferences for Mobile Camera Phones
- Mobile Phone Personalization - Purchase Sources
- Use of Mobile Content in VAS Services
- Purchase Frequency of Mobile Ringtone
- Age Distribution - Usage of Mobile Portals for VAS Content
Methodology and Research Notes
Notices
Table of Figures:
- Figure 1. China Youth Market - Time Spent Listening to Music Each Day
- Figure 2. China Population Demographics
- Figure 3. Purchasing Power Parity of China's Middle Class
- Figure 4. Media Consumption China's Youth
- Figure 5. Sales of MP3 Players in Units, 2002 - 2010
- Figure 6. Market Share of MP3 Players in China
- Figure 7. Percentage of participants opting for new MP3 player headphone
- Figure 8. Mindshare of Premium Brand Headphones in China
- Figure 9. Percentage of Chinese consumers in our survey that have
upgraded their speaker system for a particular device
- Figure 10. Percentage of Participants Purchasing a MP3 Carrying Case
- Figure 11. Estimated Growth in Digital Music Downloads 2005 - 2010
- Figure 12. Breakdown of PC Ownership - Domestic vs Foreign Brands
- Figure 13. Millions of Internet Users in China 2000 - 2008E
- Figure 14. Youth Market - Internet hours of usage per week
- Figure 15. Average Number of Monthly CD Purchases - China Youth Market
- Figure 16. Mobile Subscribers in China and India, 2002 - 2010
- Figure 17. Brand Preferences for Mobile Camera Phones
- Figure 18. Sources of Mobile Content Purchases - China Youth Market
- Figure 19. Popularity of Mobile Value Added Services by Genre
- Figure 20. Purchase Frequency of Mobile Ringtones
- Figure 21. China's Age Distribution in Purchasing VAS Content on Mobile
Portals
- Figure 22. APRG Digital Music Survey Participants by City
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