中國的B2C市場

Abstract

Findings and Recommendations

Analysys' Findings

• Market Size
  • The market size of China' s B2C e-business reached 4.13 thousand million Yuan in 2005, with an increase of 32.6% over the previous year, showing a booming developing momentum.
  • It is estimated that the market size of China' s B2C e-business will expand rapidly in the next three years with a compound annual growth rate of 33.6% and reach 9.85 thousand million Yuan in 2008.
  • Internet retail remains the main form of B2C e-business and its market size was 2.31 thousand million Yuan in 2005. Industries of online order and internet direct selling will also enjoy a rapid growth.
• Commodities
  • At present B2C e-business mainly deal with shopping goods.
  • Category of commodity will diversify in the next few years and convenience goods will become key dealing products.
• Information Communication
  • Shopping agency will turn into a crucial information entrance of B2C e-business.
  • Comparison shopping will be an important form of shopping agency, change the value chain of B2C e-business and lead to price convergence.
  • The existing shopping agencies will develop into e-business brokers that joint purchase and sale, possess plenty of customer resource and integrate purchase advice and customer servicer, and will have great influence on e-business.
• Market Competition
  • Market competition will gradually transform from price competition to comprehensive competition focusing on service quality.
  • B2C and other forms of e-business will complement each other and integrate.

Analysys' Recommendations

Recommendations for B2C E-Business Vendors

• On Commodity:
  • Expand the product line and develop the brand and user resource while maintaining the competition edge of core product line.
  • Take convenience goods as one of the key products of near future.
• On Payment: Take measures to inspire users to pay online.
• On Delivery:
  • Provide order tracking service by short message, let the consumer know about the flow of purchase and take measures to address the problem of lack of information in purchase process.
  • Cooperate with traditional retail enterprises on flow of materials and make use of their stocks and channel resources.
• On Service:
  • Provide all-around and convenient service to return or change the goods in order to reduce customer' s worry about risk.
  • Provide diverse member service and benefits to enhance user stickiness.
• On Information:
  • Attach importance to shopping agencies, take initiative to cooperate with Web sites of comparison shopping, promote your products and services through cooperation and grasp the first opportunity in the market.
  • Improve interaction of service, transform from human-computer interaction to interpersonal interaction and build a community with e-business as its theme.
  • Encourage clients to evaluate the commodity and service and keep the negative evaluation.
  • Focus on users, turn from one who provides the commodity into one who meets the need. Intensify need-oriented mode for specified consumer group on basis of natural classification of commodities and provide fuzzy search.
  • Mobile business: Prepare in advance, enter mobile business market, target at young consumers under 25 with fashionable products..

Table of Contents

1 Definition and Research Scope

• 1.1 Definition
• 1.2 Classification and characteristics
  • 1.2.1 Classification by role of transaction
  • 1.2.2 Classification by form of production
  • 1.2.3 Classification by form of transaction
• 1.3 Research scope
• 1.4 Terms

2 Analysis of status quo of China' s B2C e-business industry and forecast

• 2.1 Analysis of market environment
  • 2.1.1 Analysis of macro environment
  • 2.1.2 Analysis of the influence of this year' s major events
• 2.2 Analysis of the status quo of market size of China' s B2C e-business
  • 2.2.1 Analysis of the status quo of market size
  • 2.2.2 Analysis of the status quo of account number
• 2.3 Analysis of value chain and forecast
  • 2.3.1 Value chain and value distribution
  • 2.3.2 Analysis on delivery
  • 2.3.3 Analysis on payment
  • 2.3.4 Analysis on information
• 2.4 Analysis of developing trend of market
  • 2.4.1 Analysis of competitive industry
  • 2.4.2 Analysis of hype cycle

3 Analysis of users of China' s B2C e-business market and forecast

• 3.1 Analysis of user' s characteristics and trend forecast
• 3.2 Analysis of user' s needs and trend forecast
  • 3.2.1 User' s will of online shopping
  • 3.2.2 User' s will to choose commodity
• 3.3 Analysis of user' s acquisition of information and trend forecast
  • 3.3.1 Ways to acquire B2C e-business information
  • 3.3.2 Ways to acquire information at different stages of purchase
  • 3.3.3 Developing direction of the ways to acquire information
• 3.4 Analysis of user' s ability to pay and trend forecast

4 Analysis of market competition

• 4.1 Analysis of vendors competition
  • 4.1.1 Analysis of market concentration
  • 4.1.2 Analysis of vendor' s market share
• 4.2 Analysis of status quo of major vendors and forecast
  • 4.2.1 Dangdang
  • 4.2.2 Joyo
  • 4.2.3 Ctrip
  • 4.2.4 Elong
  • 4.2.5 Sohu Store
  • 4.2.6 Sina Mall
  • 4.2.7 7cv
  • 4.2.8 Cncard
  • 4.2.9 800buy
  • 4.2.10 Dell

5 Analysys' recommendations of perfect competitor strategy

• 5.1 Definition and standards of Analysys' recommendations of perfect competitor strategy
• 5.2 Enterprise KSF recommendations

6 Analysys' annual listing of enterprise' s comprehensive competition power

• 6.1 Definition of Analysys' annual listing of enterprise' s comprehensive competition power
• 6.2 Analysys' annual listing of enterprise' s comprehensive competition power

Appendix: Analysys' data collection flow and methodology

• 1 Introduction
• 2 Research approaches of consumer market
• 3 Research approaches of different enterprise market
• 4 Flow and method of data analysis

List of Figures

• Figure 1-1 Influence of supervision on the instability of Internet industry
• Figure 2-1 Market size of China' s B2C e-business 2003-2008
• Figure 2-2 Market size of B2C e-business by mode of transaction 2003-2008
• Figure 2-3 Market share of varioud modes of transaction 2003-2008
• Figure 2-4 Number of accounts of China' s 2003-2008
• Figure 2-5 Penetration rate of number of accounts China' s B2C e-business 2003-2008
• Figure 2-6 Value chain of buyer-seller B2C e-business
• Figure 2-7 Value chain of platform B2C e-business
• Figure 2-8 User satisfaction of delivery
• Figure 2-9 Places for improvement of delivery
• Figure 2-10 User' s attitude toward realtime track of purchase process by message
• Figure 2-11 Use rate of major means of payment
• Figure 2-12 Reasons of user' s preference of cash on delivery
• Figure 2-13 Operation process of third party payment platform
• Figure 2-14 Definition of shopping agency
• Figure 2-15 Evaluation of shopping agency' s influence on e-business
• Figure 2-16 Definition of comparison shopping
• Figure 2-17 Value levels of comparison shopping
• Figure 2-18 Analysis of competitive industry of B2C e-business
• Figure 2-19 Hype cycle of China' s B2C e-business market
• Figure 3-1 Gender Proportion of China' s B2C e-business users
• Figure 3-2 Age structure of China' s B2C e-business users
• Figure 3-3 Profession structure of China' s B2C e-business users
• Figure 3-4 Income structure of China' s B2C e-business users
• Figure 3-5 Reasons for Chinese customers to choose online shopping
• Figure 3-6 Reasons for American customers to choose online shopping
• Figure 3-7 Future purchase trend of users
• Figure 3-8 Future purchase inclination of users at different levels
• Figure 3-9 Classification of convenience goods, shopping goods and speciality goods of B2C e-business
• Figure 3-10 Proportion of commodity inquired online and purchased offline
• Figure 3-11 Reasons to inquire online and purchase offline
• Figure 3-12 User' s sources of information on B2C e-business
• Figure 3-13 Purchase process of users
• Figure 3-14 Proportion of use of search engine at different stage of purchase
• Figure 3-15 Expense of users of different age
• Figure 3-16 Inclination of continued purchase of users of different age
• Figure 4-1 Analysis of concentration ratio of Internet service
• Figure 4-2 Caculating method of market concentration index
• Figure 4-3 Market share of B2C e-business vendors in 2005
• Figure 4-4 Number of registered users of Dangdang
• Figure 4-5 Revenue of Dangdang 2002-2005
• Figure 4-6 Number of registered users of Joyo 2005Q1-Q4
• Figure 4-7 Revenue of Joyo 2002-2005
• Figure 4-8 Business mode of Ctrip
• Figure 4-9 Net sale of Ctrip 2002-2005
• Figure 4-10 Revenue segmentation of Ctrip
• Figure 4-11 Net sale of Elong 2002-2005
• Figure 4-12 Revenue segmentation of Elong
• Figure 4-13 Number of registered users of Sohu Store
• Figure 4-14 Revenue of Sohu Store
• Figure 4-15 Proportion of Sohu Store in total revenue of Sohu
• Figure 5-1 Criteria of choice of Chinese users for B2C e-business Web sits
• Figure 5-2 User' s view on product description of B2C Web sits
• Figure 6-1 Index of listing of enterprise' s comprehensive competition power

List of Tables

• Table 1-1 Classification of e-business by role of transaction and representative enterprises
• Table 1-2 Classification of e-business by form of production and representative enterprises
• Table 2-1 Operation flow of third party' s paying platform
• Table 2-2 Risk levels of different means of payment
• Table 2-3 Credit of various types of e-business
• Table 4-1 Concentration index of typical Internet service market
• Table 4-2 Analysis of Dangdang commodity
• Table 4-3 Analysis of Dangdang' s means of payment
• Table 4-4 Analysis of Dangdang' s means of delivery
• Table 4-5 Analysis of Dangdangc
• Table 4-6 Dangdang events
• Table 4-7 Analysis of Joyo commodity
• Table 4-8 Analysis of Joyo' s means of payment
• Table 4-9 Analysis of Joyo' s means of delivery
• Table 4-10 Joyo events
• Table 4-11 Analysis of Ctrip service
• Table 4-12 Ctrip events
• Table 4-13 Analysis of Elong service
• Table 4-14 Analysis of Sohu Store commodity
• Table 4-15 Analysis of Sohu Store' s means of payment
• Table 4-16 Analysis of Sohu Store' s means of delivery
• Table 4-17 Analysis of Sina Mall commodity
• Table 4-18 Analysis of Sina Mall' s means of payment
• Table 4-19 Analysis of Sina Mall' s means of delivery
• Table 4-20 Analysis of 7cv' s means of delivery
• Table 4-21 Analysis of 7cv' s means of payment
• Table 4-22 Analysis of 7cv' s means of delivery
• Table 4-23 Analysis of Cncard products
• Table 4-24 Analysis of Cncard' s means of payment
• Table 4-25 Analysis of 800buy commodity
• Table 4-26 Analysis of 800buy commodity
• Table 4-27 Analysis of 800buy commodity
• Table 4-28 Analysis of Dell products
• Table 4-29 Analysis of Dell' s means of payment
• Table 4-30 Analysis of Dell' s means of delivery
• Table 4-31 Analysis of Dell' s means of delivery
• Table 6-1 Evaluation index and weight
• Table 6-2 Enterprise evaluation table 1
• Table 6-3 Enterprise evaluation table 2
• Table 6-4 Enterprise evaluation table 3
• Table 6-5 Vendors comprehensive evaluation table