中國啤酒市場

Abstract

Report Scope and Methodology

This report examines China' s macroeconomic trends, investment environment, beer industry structure and capacity, production and demand, end-use market consumption trends, distribution channels and principal industry participants. Long-term forecasts for major beer production and demand are included. Key producers are profiled. Top Chinese beer producers and distributors are listed in the producer directory section.

Most primary and secondary research was done in China in order to access up-to-date government regulations, market information and industry data. Data was collected from the Chinese government publications, Chinese language newspapers and magazines, Chinese food and wine industry associations including Chinese food industry associations, local governments' food industry bureaus, beer industry publications, and our in-house databases. Interviews were conducted with Chinese industry experts, university professors, and beer producers in China.

Historical data include 1996, 2001 and 2006. Longterm development trends are projected to the years 2011 and 2016. Economic models and quantitative methods are applied in this report to project market demand and industry trends. Metric system is used and values are presented in either Yuan (RMB, current price) and/or US dollars. Exchange rate for 2006 is based on the annual average rate (7.8 Yuan per US dollar). The word "demand" is used interchangeably with "consumption". Totals may not add due to rounding.

Executive Summary

China has experienced over two decades of high economic growth, which has been stimulated by the consecutive increases of industrial output, consumer consumption and capital investment. China' s GDP has been growing at 11% per annum. National industrial output has been advancing at 10.3% annually and will continue to sustain a strong growth into the next decade. The fast-growing middle class is creating an enormous consumer society. As the fastest-growing economy in the world, the emerging market has attracted the attention of investors and corporations around the world for the last two decades.

To deepen the reform of state-owned enterprises is a long-term task and needs great efforts. The reform of state-owned economy has witnessed rapid changes in both economic and social aspects. The introduction of foreign advanced technology and capitals will continue to be favored by the Chinese government and business community. New ways will be adopted to utilize foreign investment, including mergers, acquisition, and investment funds and securities investment. China will continue to improve its investment environment in the areas of legal system, intellectual property protection, foreign trade and investment regulation, infrastructure and financial system. China is the second largest foreign investment recipient after the United States in the world today. Given its vast market, the country provides tremendous opportunities for investment and trade both for the present and future.

Table of Contents

I. INTRODUCTION

• Report Scope and Methodology
• Executive Summary

II. BUSINESS ENVIRONMENT

• Economic Outlook
  • Key Economic Indicators
  • Industrial Output
  • Population and Labor
  • Foreign Investment
  • Foreign Trade
• Financial and Tax Regulations
  • Banking System and Regulations
  • Foreign Exchange
  • Taxes, Tariff and Custom Duties

III. BEER INDUSTRY ASSESSMENTS

• Beer Industry Structure
• Market Size and Growth
• Major Producer Facility Locations and Output
• Market Share of Key Producers
• Labor Costs
• Potential Entrants
• Major Distributors
• Major Foreign Investments
• Technology Development

IV. BEER PRODUCTION AND DEMAND

• Overview
• Beer Production and Demand
  • Qingdao
  • Yanjing
  • Budweiser
  • Zhujiang
  • Suntory
  • Reeb
  • Tiger
  • Blue Ribbon
  • Rheinech
  • Hapi
  • Carlsberg
  • Snowbeer
  • Huiquan
  • Lanjian
  • Others
• Beer Imports and Exports
• Pricing Trends

V. BEER CONSUMPTION BY MARKET

• Beer Markets Outlook Overview
• Government Packaging Regulations
• Population by Age Group
• Consumer Spending Trends
• Beer Consumption by Region
• Beer Demand by Market
  • Retails
    • Retail Market Outlook
    • Beer Demand in Retail Markets
  • Restaurants
    • Retardant Market Outlook
    • Beer Demand in Restaurants

VI. MARKETING STRATEGIES

• Distribution System in China
  • China' s Distribution System
  • Beer Distribution Channels
  • Transportation and Freight Infrastructure
  • Communications
• Market Entry Channels
  • Exporting to China
    • Export Market Overview
    • Chinese Trading Practice
    • Trading Companies
    • Import Restrictions in China
  • Technology Licensing
    • Technology Licensing Overview
    • Intellectual Property Protection
  • Joint Venture
    • Joint Venture Overview
    • Advantages and Disadvantages
  • Wholly Owned Enterprises
    • Foreign Wholly Owned Enterprises Overview
    • Advantages and Disadvantages
  • Other Market Entry Channels
    • Setting up Sales Offices
    • Selling to China Through Attending Trade Fairs
    • Contacting Chinese Companies
    • Advertising
• Market Entry Strategies
  • Understanding Differences
  • Business Practice Differences
  • Knowledge of Regulations and Restrictions
  • Dealing with Governments

VII. BEER PRODUCER DIRECTORY

• Beer Producer Profiles
• Distributors
• Major Supermarkets
• Trading Companies
• Research Institutions and Associations

LIST OF TABLES

I. INTRODUCTION

• Economic Outlook Summary
• Beer Supply and Demand Summary

II. BUSINESS ENVIRONMENT

• Key Economic Indicators
• Industrial Output
• Population and Labor Force Trends
• Foreign Investment and Loans
• Foreign Trade
• Key Commodity Exports from China
• China' s Exports to its Leading Trade Partners
• Key Commodity Imports into China
• China' s Imports from Its Leading Trade Partners

III. BEER INDUSTRY ASSESSMENTS

• Major Producer Facility Locations and Output
• Market Share of Key Producers
• Major Foreign Investments

IV. BEER PRODUCTION AND DEMAND

• Beer Production and Demand
  • Qingdao
  • Yanjing
  • Budweiser
  • Zhujiang
  • Suntory
  • Reeb
  • Tiger
  • Blue Ribbon
  • Rheinech
  • Hapi
  • Carlsberg
  • Snowbeer
  • Huiquan
  • Lanjian
  • Others
• Beer Imports and Exports

V. BEER CONSUMPTION BY MARKET

• Total Beer Consumption by Market
• Population by Age Group
• Consumer Spending Trends
• Beer Consumption by Region
• Beer Demand by Market
  • Retail Market Outlook
  • Beer Demand in Retail Markets
  • Retardant Market Outlook
  • Beer Demand in Restaurants

LIST OF CHARTS

• Beer Production and Demand Summary
• China' s GDP and Industrial Output
• Population Trends
• Industrial Output by Ownership
• Foreign Investments and Loans
• China' s Imports and Exports
• Key Commodity Exports from China
• Key Commodity Imports into China
• Beer Output
• Beer Production and Demand
• Beer Exports and Imports