Abstract
Report Scope and Methodology
This report examines China' s macroeconomic trends, investment environment,
soft drinks industry structure and capacity, production and demand, soft
drinks consumption by region, consumer spending trends, distributors and
trading companies, major supermarkets, major research institutes and principal
association. Long-term forecasts for major soft drinks production and demand
are included. The report contains 53 tables and charts. Key Chinese soft
drinks producers are profiled and listed in the producer directory section.
Both primary and secondary research was done in China in order to access
up-to-date government publications, market information and industry data. Data
was collected from the Chinese government publications, Chinese Beverage
industry associations including Chinese soft drinks industry associations,
local government' s beverage industry bureaus, soft drinks industry
publications, and our in-house databases. Interviews were conducted with
Chinese industry experts, university professors, and soft drinks producers in
China.
Historical data include 1996, 2001 and 2006. Longterm development trends are
projected to the years 2011 and 2016. Economic models and quantitative methods
are applied in this report to project market demand and industry trends.
Metric system is used and values are presented in either Yuan (RMB, current
price) and/or US dollars. Exchange rate for 2006 is based on the annual
average rate (7.8 Yuan per US dollar). The word "demand" is used
interchangeably with "consumption". Totals may not add due to rounding.
Executive Summary
China has experienced over two decades of high economic growth, which has been
stimulated by the consecutive increases of industrial output, consumer
consumption and capital investment. China' s GDP has been growing at 11% per
annum. National industrial output has been advancing at 10.3% annually and
will continue to sustain a strong growth into the next decade. The
fast-growing middle class is creating an enormous consumer society. As the
fastest-growing economy in the world, the emerging market has attracted the
attention of investors and corporations around the world for the last two
decades.
To deepen the reform of state-owned enterprises is a long-term task and needs
great efforts. The reform of state-owned economy has witnessed rapid changes
in both economic and social aspects. The introduction of foreign advanced
technology and capitals will continue to be favored by the Chinese government
and business community. New ways will be adopted to utilize foreign
investment, including mergers, acquisition, and investment funds and
securities investment. China will continue to improve its investment
environment in the areas of legal system, intellectual property protection,
foreign trade and investment regulation, infrastructure and financial system.
China is the second largest foreign investment recipient after the United
States in the world today. Given its vast market, the country provides
tremendous opportunities for investment and trade both for the present and
future.
Table of Contents
I. INTRODUCTION
- Report Scope and Methodology
- Executive Summary
II. BUSINESS ENVIRONMENT
- Economic Outlook
- Key Economic Indicators
- Industrial Output
- Population and Labor
- Foreign Investment
- Foreign Trade
- Financial and Tax Regulations
- Banking System and Regulations
- Foreign Exchange
- Taxes, Tariff and Custom Duties
III. SOFT DRINKS INDUSTRY ASSESSMENTS
- Soft Drinks Industry Structure
- Market Size and Growth
- Major Producer Facility Locations and Output
- Market Share of Key Producers
- Labor Costs
- Potential Entrants
- Major Distributors
- Major Foreign Investments
- Technology Development
IV. SOFT DRINKS PRODUCTION AND DEMAND
- Overview
- Soft Drinks Production and Demand
- Carbonated Soft Drinks
- Coca Cola
- Pepsi
- Seven Up
- Sprite
- Dr. Pepper
- Fei Chang Cola
- Fen Huang Cola
- Jianlibao
- Qu Chenshi
- Hua Qi
- Wang Wang
- Li Baojian
- Other Carbonated Soft Drinks
- Non-Carbonated Soft Drinks
- Concentrated Fruit Juice
- Ready-to-Drink Soft Drinks
- Mineral Water
- Ready-to-Drink Tea
- Fruit Juice
- Soft Drinks Imports and Exports
- Pricing Trends
V. SOFT DRINKS CONSUMPTION BY MARKET
- Soft Drinks Markets Outlook Overview
- Government Packaging Regulations
- Population by Age Group
- Consumer Spending Trends
- Soft Drinks Consumption by Region
- Soft Drinks Demand by Market
- Retails
- Retail Market Outlook
- Soft Drinks Demand in Retail Markets
- Restaurants
- Retardant Market Outlook
- Soft Drinks Demand in Restaurants
VI. MARKETING STRATEGIES
- Distribution System in China
- China' s Distribution System
- Soft Drinks Distribution Channels
- Transportation and Freight Infrastructure
- Communications
- Market Entry Channels
- Exporting to China
- Export Market Overview
- Chinese Trading Practice
- Trading Companies
- Import Restrictions in China
- Technology Licensing
- Technology Licensing Overview
- Intellectual Property Protection
- Joint Venture
- Joint Venture Overview
- Advantages and Disadvantages
- Wholly Owned Enterprises
- Foreign Wholly Owned Enterprises Overview
- Advantages and Disadvantages
- Other Market Entry Channels
- Setting up Sales Offices
- Selling to China Through Attending Trade Fairs
- Contacting Chinese Companies
- Advertising
- Market Entry Strategies
- Understanding Differences
- Business Practice Differences
- Knowledge of Regulations and Restrictions
- Dealing with Governments
VII. SOFT DRINKS PRODUCER DIRECTORY
- Soft Drinks Producer Profiles
- Distributors
- Major Supermarkets
- Trading Companies
- Research Institutions and Associations
LIST OF TABLES
I. INTRODUCTION
- Economic Outlook Summary
- Soft Drinks Supply and Demand Summary
II. BUSINESS ENVIRONMENT
- Key Economic Indicators
- Industrial Output
- Population and Labor Force Trends
- Foreign Investment and Loans
- Foreign Trade
- Key Commodity Exports from China
- China' s Exports to its Leading Trade Partners
- Key Commodity Imports into China
- China' s Imports from Its Leading Trade Partners
III. SOFT DRINKS INDUSTRY ASSESSMENTS
- Major Producer Facility Locations and Output
- Market Share of Key Producers
- Major Distributors
- Major Foreign Investments
IV. SOFT DRINKS PRODUCTION AND DEMAND
- Soft Drinks Production and Demand
- Carbonated Soft Drinks
- Coca Cola
- Pepsi
- Seven Up
- Sprite
- Dr. Pepper
- Fei Chang Cola
- Fen Huang Cola
- Jianlibao
- Qu Chenshi
- Hua Qi
- Wang Wang
- Li Baojian
- Other Carbonated Soft Drinks
- Non-Carbonated Soft Drinks
- Concentrated Fruit Juice
- Ready-to-Drink Soft Drinks
- Mineral Water
- Ready-to-Drink Tea
- Fruit Juice
- Soft Drinks Imports and Exports
V. SOFT DRINKS CONSUMPTION BY MARKET
- Total Soft Drinks Consumption by Market
- Population by Region
- Northeast
- North
- Southeast
- Central
- West
- Population by Age Group
- Consumer Spending Trends
- Soft Drinks Consumption by Region
- Soft Drinks Demand by Market
- Retail Market Outlook
- Soft Drinks Demand in Retail Markets
- Retardant Market Outlook
- Soft Drinks Demand in Restaurants
LIST OF CHARTS
- Soft Drinks Production and Demand Summary
- China' s GDP and Industrial Output
- Population Trends
- Industrial Output by Ownership
- Foreign Investments and Loans
- China' s Imports and Exports
- Key Commodity Exports from China
- Key Commodity Imports into China
- Soft Drinks Output
- Soft Drinks Production and Demand
- Soft Drinks Exports and Imports
- Soft Drinks Demand by Market in 2011
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