線上減肥者調査：季報告

本報告書以Marketdata Enterprises營運的減肥網站「BestDietForMe.com」之利用者為對象進行調査之結果中、線上減肥者的簡介、減肥形態等的喜好、行動模式等分析、線上減肥市場的主要動向、市場規模、主要企業的簡介、減肥網站市場的動向等整理，概述如下。

線上減肥者調査

• 性別
• 年齡層（劃分為5階段）
• BMI（18.5∼40＋5階段）
• 從減肥公司的特別販賣品做選擇的比例
• 留下名字的使用者比例
• 懷孕或者有小孩的女性比例
• 健康狀態（很少或有一樣疾病的人之比例）
• 減肥相關的預算（US$250以下∼US$3,000+等6階段）
• 減量計畫的實踐場所相關的偏好(分為8處)
  • 自宅
  • 減肥中心
  • 病院
  • 職場
  • 健身房
  • 醫療專門事務所
  • 療養設施
  • 有名計畫
• 對減肥外科手術抱持關心的人的比例
• 對減肥食品配達服務抱持關心的人的比例
• 減肥輔導服務形態相關的偏好
  • 自我輔導
  • 個別指導
  • 少人數制
  • 大人數制
• 喜歡的飲食計畫種類
  • 市售食品
  • 包裝好的減肥補助食品
  • 食品代替產品
  • 液體補充劑
• 對事前決定菜單的減肥計畫有興趣的人之比例
• 需要特別食品有醫療的人的比例(過敏、食物過敏等）
• 減肥計畫的準備狀況（即時∼6個月）
• 過去實行的減肥計畫（18類）
• 運動的偏好
  • 線上指導
  • 專屬教練
  • 線上講習等
• 心理的支援需求

其他調査項目

• 線上減肥市場相關的議論・分析：特徴、市場規模
• 企業動向：成績(財務、企業發展)
  • eDiets
  • Medifast
  • NutriSystem
  • Weight Watchers
• 減肥市場的預測・動向
• 減肥網站市場
  • 市場規模
  • 2010年預測的更新
  • 2011年市場額/成長率
  • 線上減肥者統計6年動向資料數據
  • 主要競爭者
• 減肥市場全體狀況
  • 各領域
  • 成長：商業鍊、醫療計畫、減肥食品宅配等
• 不景氣的影響
• 減肥網站的最新排名等

Abstract

Marketdata Enterprises (the leading analyst of the weight loss market since 1989) operates a website: BestDietForMe.com. This site is now one of the leading weight loss information and analysis portals on the Internet. BestDietForMe essentially is a real-time data collection vehicle to monitor national online dieter behavior, daily. A total of 464 people were included in the 4th quarter 2012 sample--people that filled out an in-depth 40-question online survey. Comparative data for the 3rd quarter of 2012 and 4th quarter of 2011 are included in this report.

Each quarter, Marketdata compiles and analyzes the responses of this sample, producing a wealth of statistics that are compared to previous quarters. The service was begun with the 1^st quarter 2005. Companies seeking to measure shifting online dieter preferences for types of weight loss programs, food/exercise/budget/support & motivation and other preferences, will find these reports extremely helpful in tracking fickle dieter behavior. The service is applicable to: providers of weight loss programs/products, health clubs, ad agencies & PR firms with weight loss clients, diet website operators, low-cal food & beverage/diet food mfrs., hospitals & surgeons with weight loss programs - any company trying to reach dieters online.

Statistical tables are supplemented by in-depth analyses and commentary, based on Marketdata's ongoing research and 24-year knowledge of the weight loss market.

More...

Each quarterly report tracks 112 measures, including the following:

• gender
• age (5 categories)
• BMI (body mass index (separately for 5 categories, 18.5-40+)
• Percent opting in for special offers from diet companies
• Percent leaving first name
• Pregnant or nursing percentage
• Medical conditions, percent indicating at least one
• Their diet budget (separately for 6 categories: under $250 to $3,000+)
• Preferred weight loss program location (separately for 8 locations: home, weight loss center, hospital, worksite, health club, healthcare pro's office, residential facility, celebrity program)
• Interest in weight loss (bariatric) surgery - percent
• Interest in home delivery of diet food - percent
• Preferred diet counselor format (separately for: self-directed, 1-to-1, small group, large group)
• Type food plan desired (separately for: grocery store food, pre-packaged diet co. food, meal replacements, liquid supplements)
• Percent interested only in diet plans with pre-planned daily menus
• Percent with special food needs, allergies, food sensitivities
• Readiness to begin a diet program (immediately-6 months)
• Previous types of diet plans used (percent by 18 types)
• Exercise preferences (separately for: online coaching, personal trainer, on-site classes, etc.)
• Psychological support needs: percent identified by BestDietForMe.com analysis as needing... emotional eating support, stimulus control, social eating skills support

Also Included...

• Discussion and analysis of the online dieting market: nature, market size.
• Market Update: 2012 performance & 2013 Forecasts, financials and company developments, for: eDiets, Medifast, NutriSystem, and Weight Watchers (9-month 2012 results, tables).
• 2012 diet Market Forecasts & Trends: 2011 mkt. segment sales, total mkt. growth forecast, no. of dieters in U.S. now 108 million, the January diet surge, 2012 sales of meal replacements and OTC diet pills, cost per lb. to lose weight for top 3 diet firms, new diet books, Medifast ad campaign, Herbalife's success and rank as #2 diet company, Itrim Swedish diet company.
• Complete Dec. 2012 Status Report of the TOTAL weight loss market, by segment, 2006-2011 growth for: commercial chains, medical programs, diet food home delivery, retail meal replacements, diet entrees, OTC diet pills, diet drugs, weight loss surgery, diet websites, more.
• Discussion of major weight loss market developments: effects of the recession - segments most likely to benefit/lose, trends in diet program marketing/advertising, 2013 “diet season” progress, dieter demographics - no. of dieters by type program/method, top trends for 2011-12, 2014 F.
• Latest Alexa rankings of the top diet websites (July, Oct. 2012, Jan. 2013)
• Forecasts and early identification of key trends. Diet company costs per client acquisition.
• Tables: the entire U.S. weight loss market and its 10 segments, with 2006-2011 sales,
• Table: Top 8 commercial chains' revenues for 2008-2012 estimates
• Reference Directory of Weight Loss Industry Information Sources.

• Publication Date: January 2013
• Annual subscription: 4 quarterly reports
• Total Number of Pages: 79
• Total Number of Tables: 50+

Note: This report does not contain state or city data.