Abstract
“Decisions are only as good as the information that they are based on.
At Analysys Mason, we are passionate about numbers and have many years of
experience in understanding and describing European telecoms markets in
quantitative terms. We apply our tried and tested methodologies to the
interpretation of data, providing you with the tools to help you make the
right decisions.” Stephen Sale, Senior Analyst
Product summary
Telecoms Market Matrix is a comprehensive source of trusted quarterly data
that sizes European fixed and mobile telecoms markets and provides market
shares for the major players. The metrics tracked offer insight into a range
of dynamics within and between fixed and mobile markets. All data provided is
directly comparable - we apply a common set of definitions to ensure
consistency between players and across markets. The full set of definitions
can be found here.
The data is delivered in a user-friendly Excel format, with filters that
enable you to select and compare data series. The data can easily be extracted
for your own use. Useful metrics derived from the data are also provided.
Methodology
All data provided is directly comparable - we apply a common set of
definitions to ensure consistency between players and across markets.
Reconciliation of different sources
Primary sources of market data are often contradictory. Where possible,
irregularities are removed through the application of standard definitions. It
is important to gain a coherent view of the market.
We reconcile different data sources by:
- performing bottom-up and top-down analysis of markets
- talking to operators and regulators about their methodologies
- making ad-hoc judgements based on experience of the market and knowledge
of the various sources.
Applying standard definitions
Common definitions must be applied in order to make meaningful comparisons
within and between markets. For example, we use quarterly figures for the
period in question, not rolling quarterly figures, and consistently apply a
standard definition of active subscribers (to derive metrics such as ARPU).
Where possible we use reported numbers in their ‘native' format. Often,
we have to reconcile different reporting methodologies with a combination
of:
- statistical methods
- benchmarking and estimation of the elements that account for differences
- tracking concurrent metrics and producing blended figures.
Filling in the gaps
In order to accurately size a market, all constituent parts need to be
included because omissions invalidate total market sizes and skew market
averages, and smaller players, such as MVNOs, can account for significant
customer bases. In cases where data is not publicly available, we use a number
of methods to ensure a comprehensive data set, including:
- application of seasonality and quarterly trends
- market intelligence
- estimates based on historical data, market movements and product launches
- benchmarking against peers.
Geographic coverage
Telecoms Market Matrix provides data on 16 major markets in Western Europe
and 10 European Union markets in Central and Eastern Europe:
Western Europe
- Austria
- Italy*
- Belgium
- Netherlands
- Denmark
- Norway
- Finland
- Portugal
- France*
- Spain*
- Germany*
- Sweden*
- Greece
- Switzerland
- Ireland
- United Kingdom*
Central and Eastern Europe
- Bulgaria
- Lithuania
- Czech Republic
- Poland
- Estonia
- Romania
- Hungary
- Slovakia
- Latvia
- Slovenia
*Residential/business splits for fixed voice access and calls are also provided for these Western European markets.
Table of Contents
Why Analysys Mason?
Since the dawn of the competitive telecoms market in the late 1980s, Analysys
Mason has been analysing, tracking and forecasting the market, enabling
clients to better understand their competitive position. This insight provides
our clients with the clarity to critically assess the opportunities and
threats posed by new entrants, new trends and new technology.
The service in detail
For a typical 12-month subscription, our clients can expect:
- quarterly updated data: for each of the 26 European countries that we track
- quality and consistency: we apply a rigorous methodology to our data
collection and interpretation, and all data is comparable thanks to the
application of a common set of definitions
- up to 550 data series per country: we provide a comprehensive set of
market sizing and market share data covering mobile, broadband, fixed voice
access and fixed voice calls for each country
- quarterly research notes: commenting on various aspects of the data.
Custom Research
As well as offering subscription-based services, we can also carry out bespoke
research assignments for clients who need to find answers to complex questions
on markets, competitors and services.
Applications
Telecoms Market Matrix can be used to support a wide range of applications.
Here are some examples:
Supporting a review of voice strategy
Identify trends in both fixed and mobile markets to support an integrated voice strategy:
- anticipate future trends in FMS by examining the dynamics of the voice
market, in terms of POTS, VoIP and mobile telephony
- identify relative exposure to fixed- mobile substitution
- assess the potential impact of migrating customer bases in terms of spend
levels
- track price elasticity in the voice market.
Benchmarking incumbent fixed market share
Benchmark performance against peers across a wide range of metrics:
- line loss in narrowband and broadband
- market share in retail and wholesale broadband markets
- market share in local, long-distance, fixed-to-mobile and international
telephony, both in terms of traffic and revenue
- aggregate data on a regional level - compare European market shares.
Datasets
Telecoms Market Matrix includes up to 550 data series for each country, broken down by the following:
- Fixed voice access
- Line data
- > PSTN and ISDN
- > VoIP and LLU
- > total fixed voice channels
- > residential/business split for major markets
- Revenue data
- > PSTN and ISDN subscription revenue
- > residential/business split for major markets
- Broadband
- Subscriber data
- > DSL/cable/FTTH/FWA
- > operator shares
- > penetration
- > VoIP subs
- > IPTV subs
- Revenue data
- > retail revenue by technology
- > market shares
- Unbundling
- > full and shared loops
- > loops for DSL and for PSTN/ISDN
- > loops for DSL as a percentage of DSL
- Mobile
- Subscriber data
- > contract/prepaid splits
- > penetration
- > activity levels
- Revenue data
- > service revenue
- > retail revenue
- > Revenue
- Traffic data
- > outgoing traffic
- > total network traffic
- > average minutes of use
- > revenue per minute
- Fixed voice calls
- Traffic data
- > calls split by local, long-distance, fixedto-mobile and
international
- > PSTN, ISDN and VoIP
- Revenue data
- > split by local, longdistance, fixed-tomobile and international
- Indirect access
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