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年間契約型資訊服務

行動設備

Mobile Devices

出版商 Analysys Mason 商品編碼 294413
出版日期 年間契約型資訊服務 內容資訊 英文 Subscription Program
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行動設備 Mobile Devices
出版日期: 內容資訊: 英文 Subscription Program
簡介

只要活用Analysys Mason提供的年度資料服務調查技術活用、就能更瞭解行動通訊服務市場的商業機會與課題領先競爭對手。本報告分析包擴通訊業者與供應商、市場相關企業與團體間的意見交換、Analysys Mason進行的消費者第一手調查結果、市場預測與見解根據。本報告可分析市場多樣化趨勢、對應顧客需求、協助維持並擴大收益。

本服務概要

  • 調查方案提供通訊業者商業模式相關的Analysys Mason專門知識與理解說明、提供以下資料讓可連結網路的設備與服務關係更加清楚。
    • 現有設備(智慧手機或平板)價值鏈與定位還有最新分類設備(「可戴式設備」)相關策略
    • 確保收益的低階設備使用者移向智慧手機的最佳實例
    • 各供應商策略概要、從服務方面的競爭到環保系統相關內容通訊、通訊業者發展事業的各方面影響
  • 補助金、價格設定、融資、設備與OS環保系統、販售管道策略略、各種重要主題

主要題目

  • 智慧手機、平板、新分類設備價值鏈分析
  • 補助金、融資、販售管道
  • LTE設備的進化與影響
  • 低階設備與預付式行動電話策略
本報告成果:行動設備
成果種類發行次數(12個月)
報告:預測、定量模組、調查報告、重要主題詳細分析4次
回顧重點:業界個別問題焦點分析(最佳範例分析、創新商業模式、各種服務預測、技術趨勢)6∼8次
解說:業界最新動向相關情報與見解10∼12次
追蹤調查:設備補助金相關追蹤調查2次

成果主要內容

2014年版提供的主題報告シ
追蹤調查
本服務預定提供
主題(可能變更)

預測[趨勢分析與成長促進因素討論]:

  • 平板:2014∼2019年全球市場預測
    -螢幕尺寸與OS分類預測、世界8個地區市場與調查國家全國資料
  • 智慧手機:2014∼2019年全球市場預測
    -價格範圍與OS分類預測、世界8個地區市場與調查國家全國資料

第一手調查:

  • 2014年網路連接服務使用消費者調查:智慧手機、平板、行動設備系統
    -歐洲五國與美國市場行動設備的消費者態度、喜好度、購買意識調查
  • 消費者智慧手機使用狀況調查:設備利用狀況追蹤應用程式使用調查-主要調查結果、智慧手機流量分析
    -歐洲三國與美國應用與服務使用狀況設備變更(OS、低階/中階/高階設備)影響調查(設備上的被動式監視應用收集到的智慧手機使用狀況評價資料報告)

各種資料追蹤調查

  • 設備補助金相關追蹤調查(一年2次)
    -奧地利、法國、德國、挪威、葡萄牙、西班牙、瑞典、英國各種iPhone計畫總成本與補助金策略相關標的
  • 智慧手機與平板的販售與使用:行動OS市場佔有率分析、通訊業者設備策略、顧客區分(高階、中階、低階智慧手機市場發展)
  • 行動設備費用設定模式:智慧手機融資計畫、補助金、租借計畫分析與通訊業者財務狀況影響(服務與設備所得益對比)
  • 最新行動設備
    -智慧手錶、眼睛型終端、融合型遊戲設備等新形態設備相關服務供應商的商機
    -設備供應商策略與4G行動的市場參與
    -新興國家市場/預付型行動電話市場的設備策略
  • 第4智慧手機OS展望:Firefox OS與Tizen等新OSゎ通訊業者與供應商需求評價
  • 保留複數設備趨勢與商機:使用複數設備的費用模式、設備販售與連接服務費用影響
  • 行動設備流通價值鏈:
    -流通價值鏈通訊業者定位
    -通訊業者品牌設備:範例分析
    -SIMソ販售策略:SIM、複數SIM組合、崁入式SIM
目錄

The rapid evolution of the mobile device market has had a dramatic affect on operators' and vendors' revenue and service strategies during the past few years. As the market continues to evolve and the multi-device ecosystem flourishes, operators and vendors need to innovate in many ways, taking into account the following issues.

  • Value chain positioning : Operators need to assess the impact of device manufacturers' ecosystems on their positioning and role in distributing devices to the consumer.
  • Maximising smartphone adoption : Operators need to determine the best practices for migrating low-end and prepaid customers to smartphones profitably.
  • Pricing structures : Pricing models must now extend over a wide variety of customer segments and device types (from entry-level smartphones to the iPad Air), while minimising subscriber acquisition cost for service providers.
  • The impact of new devices : Operators also need to size and understand multi-device ownership and usage trends. Tablets, wearables and other connected consumer electronic devices will be major drivers of mobile data traffic and application usage, and will create new experiences for consumers

Analysys Mason's Mobile Devices research programme enables clients to understand the opportunities and challenges in this market, and stay a step ahead of competitors. Our analysis reflects our ongoing dialogue with operators, vendors and other market players, as well as our proprietary primary consumer research, which provide a solid grounding for our forecasts and views on the market. We identify trends early, enabling clients to better address their customers' needs, and protect and increase revenue.

Market commentary by lead analyst

“Mobile consumer spend is shifting from services to devices. Service providers should look to monetise smartphone demand via early handset upgrades and leasing plans, while device vendors need to develop a service strategy to improve the 'stickiness' of their multi-device ecosystem.” Ronan de Renesse, Principal Analyst.

The service in detail

For a typical 12-month subscription, our clients can expect:

  • expert analysis of the mobile devices market and technology : examination of the major dynamics in the mobile device market, and advice on optimal strategies for revenue growth and customer management for operators and vendors
  • strategic impact reports and regular market commentary : thought leadership delivered via in-depth reports and regular commentary on developments and innovative strategies in the mobile device market
  • 5-year forecasts for the mobile device installed base and shipments , including annually updated, in-depth smartphone and tablet forecasts for all regions worldwide and for up to 65 individual countries
  • Connected Consumer end-user survey report : in-depth report based on our annual survey of more than 6000 end users in six countries (in Europe and North America), providing insight into and analysis of device purchase intentions, sales channels and multi-device ownership trends
  • access to experts : unmetered access to our subject matter experts and thought leaders for additional insight and opinion, in response to ad hoc questions relating to our research.

Programme highlights

The programme provides comprehensive analysis of the key issues affecting the market for mobile devices. We will be covering critical industry issues, including:

  • smartphone and tablet sales and usage : mobile OS market share analysis, operator device strategy, customer segmentation (high-, mid- and low-end smartphone market evolution)
  • mobile device pricing models : financing plans, subsidies and leasing plans analysis for smartphones and their impact on operator financials (that is, service versus device revenues)
  • emerging mobile devices : service provider opportunities around smart watches, connected glasses, converged gaming devices and other new form factors
  • smartphone market analysis : device vendor strategies, 4G handset releases, device strategies for emerging/prepaid markets
  • fourth smartphone OS prospect s: market potential assessment for operators and vendors regarding new OSs, such as Firefox OS and Tizen
  • multiple-device ownership trends and opportunities : multiple-device pricing models and their impact on device sales and connectivity attachment rates
  • the value chain for mobile device distribution : operator positioning in the distribution value chain, operator-branded devices and SIM distribution strategies (SIM-only, multiple-SIM bundles and embedded SIMs).

Programme deliverables

Forecasts

Analysys Mason's Mobile Devices research programme provides 5-year forecasts of the following KPIs in the mobile devices market:

Handset sales and installed base, split by:

  • connectivity capabilities (3G, 4G)
  • subscription method (contract and prepaid)

Smartphone sales and installed base, split by:

  • operating system (Android, iOS, Windows Phone and others)
  • device manufacturer (such as Apple, HTC, Huawei, LG, Motorola, Samsung and ZTE)
  • connectivity capabilities (3G, 4G)
  • price tier
  • subscription method (contract and prepaid)

Tablet sales and installed base, split by:

  • operating system (Android, iOS and others)
  • manufacturer (Amazon, Apple, Google, Samsung and others)
  • connectivity type (3G/4G active versus others)
  • screen size (less than 8 inches and others).

Some of the forecasts listed in this section are under development and scheduled for publication by the end of 2014.

Trackers

The Mobile device subsidy tracker provides:

  • an overview of device subsidy strategies for 16 operators in 5 European countries
  • scenario-based modelling of subsidy levels by operator for different levels of data usage.

Geographical coverage

The programme provides worldwide 5-year forecasts split into the following 8 regions:

  • North America
  • Western Europe
  • Central and Eastern Europe
  • Developed Asia-Pacific
  • Emerging Asia-Pacific
  • Latin America
  • Middle East and North Africa
  • Sub-Saharan Africa.

The programme also provides 5-year forecasts at country level for 65 countries.

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