Abstract
Critical data and insight into the opportunities and challenges in this
dynamic telecoms market.
“Service providers and vendors in the Middle East and North Africa must
focus on maximising subscriber value and loyalty, driving mobile data usage
and understanding requirements for next-generation services, while Sub-Saharan
Africa offers a significant opportunity for service providers to drive mobile
and fixed penetration affordably. As demand grows, providers in both regions
face significant infrastructure challenges if they are to increase
international capacity and extend access and backbone networks
cost-effectively.” Roz Roseboro, Lead Analyst for The Middle East
and Africa regional research programme.
Telecoms markets in the Middle East and Africa present a dynamic combination
of mature and developing environments. Operators in the Middle East and North
Africa (MENA) are considering next-generation infrastructure investments while
facing increasingly competitive mobile markets - many of which are already
saturated. Effective customer segmentation, ARPU growth and the introduction
of new content and media services are critical issues for service providers.
In the rapidly growing telecoms market in Sub-Saharan Africa (SSA), mobile is
king - mobile services will replace fixed in most countries, and operators and
vendors must plan investment and product development accordingly.
Key issues for the Middle East and Africa include:
- how to effectively provide international connectivity
- how to apply more-sophisticated customer segmentation, bundling and
pricing models to maximise customer value
- how to time infrastructure investments and upgrades appropriately and
extend networks cost-effectively. Analysys Mason's The Middle East and Africa
regional research programme offers clients critical data and insight into the
opportunities and challenges in this telecoms market and benefits from the
on-the-ground support and resources of our office in Dubai.
The service in detail
For a typical 12-month subscription, our clients can expect:
- strategic impact reports and regular market commentary: thought
leadership delivered via in-depth reports and commentary on developments and
strategies for success in the telecoms market in the Middle East and Africa.
- five-year forecasts for key regional telecoms markets: key mobile
and fixed KPIs for MENA, SSA and 13 individual countries (listed overleaf).
Forecast KPIs include connections, ARPU and revenue, technology, usage and
traffic.
- country reports: 13 detailed profiles that identify key market
issues, discuss the strategies and market shares of major players, evaluate
the regulatory environment and provide comprehensive KPIs. Country profiles
support competitive analysis, market prioritisation and entry strategies,
benchmarking and investment decisions.
- bi-monthly regional CEO Digest: a summary of the most important
regional developments and their impact, focused on innovation, competition,
finance/investment and regulatory issues.
- access to experts: unmetered access to our subject matter experts
and thought leaders for additional insight and opinion, in response to ad hoc
questions relating to our research.
Forthcoming topics
Analysys Mason provides comprehensive analysis of the key issues affecting all
parts of the telecoms value chain in the Middle East and Africa. We will be
covering critical industry issues, including:
- The Middle East and North Africa telecoms market: trends and forecasts
2011 - 2016
- The Sub-Saharan Africa telecoms market: trends and forecasts 2011 - 2016
- Fibre connectivity in Sub-Saharan Africa
- Infrastructure sharing as an effective operator strategy: an MEA
perspective
- Mobile money: MEA opportunities (banking, commerce and payments)
- Serving the African SME: high-impact product and channel strategies.
SERVICE OVERVIEW
Market data
Analysys Mason's The Middle East and Africa regional research programme
provides the following key data and five-year market forecasts, which are
updated on an annual basis:
Mobile
- subscribers and mobile penetration split by
- contract type (prepaid/contract) and technology generation
- connection type (handset, mobile broadband and M2M).
- handsets
- split by type (smartphone and feature phone)
- penetration rate.
- service and retail revenue
- split by contract type (prepaid/contract)
- split by service type (voice, messaging data, mobile broadband, M2M,
handset data and interconnect)
- as a percentage of GDP
- per capita.
- service ARPU split by
- contract type
- service type (handset voice and handset non-voice).
- traffic - total network voice traffic, outgoing voice traffic.
Broadband
- connections by technology (DSL, cable, fibre and other)
- retail revenue by technology (DSL, cable, fibre and other).
Fixed
- connections by service type (voice, dial-up and IPTV)
- service and retail revenue by service type (fixed voice, dial-up, fixed
broadband, IPTV and business network services)
- outgoing voice traffic.
Geographical coverage
Analysys Mason's The Middle East and Africa regional research programme
provides operational KPIs for fixed, mobile and broadband players in, as well
as country reports for, 13 key countries:
- Algeria
- Egypt
- Ghana
- Israel
- Kenya
- Morocco
- Nigeria
- Saudi Arabia
- South Africa
- Sudan
- Tanzania
- UAE
- Uganda.
Regional-level forecasts are provided for two sub-regions:
- the Middle East and North Africa
- Sub-Saharan Africa.
AUTHOR PROFILE:
Roz Roseboro, Principal Analyst
Roz is the lead analyst for Analysys Mason's The Middle East and Africa regional research programme. Her primary areas of specialisation are market drivers in growth markets and understanding the opportunities for operators and vendors in these markets. Roz has nearly 20 years' experience in market research, marketing and product management, working for analyst firms and equipment manufacturers.
ABOUT ANALYSYS MASON
Analysys Mason is a trusted adviser on telecoms, technology and media. We work
with our clients, including operators, regulators and end users.
Analysys Mason's research portfolio
Our 24 research programmes cover consumer and enterprise services, network
technology and telecoms software, as well as provide detailed data and
information on regional markets. All programmes give you regular and timely
intelligence plus direct access to our team of analysts.
| RESEARCH PROGRAMME DELIVERABLES |
| Deliverable type | Indicative number (12 months) |
| Reports: forecasts, quantitative modelling and survey reports, with in-depth analyses of critical topics | 4 |
| Viewpoints: targeted analyses of key industry issues and players in the form of case studies, best practice studies or forecasts of specific services | 4-6 |
| Country reports: comprehensive overviews of the telecoms and media landscape, including regulation and market outlook | 13 |
| The Middle East and Africa CEO Digest: informed opinion on industry developments | 6 |
